strategy train and its background - by johann laister (merig)

Strategy Train and Its

Background

Strateji Eğitimi ve Arka Planı Conference of STeP- Strategy Training e-Platform

project

(2013-1-TR1-LEO05-47550)

Johann LAISTER [M-E-R-I-G]

www.step.ybu.edu.tr

About me and MERIG

Johann Laister Director of MERIG, lecturer/trainer, evaluator

and auditor

Academic background in economics and social sciences

MERIG Founded in 2003

Research institute: education & training, evaluation, socio-economic research

Independent, non-profit association financed mainly by public and private research and consolidation contracts

STeP-Conference, Ankara/TR 14/10/2015

STe

P-

Co

nfer

enc

e,

Ank

ara/

TR

14/

10/

201

5

Small, open, export oriented economy

Key challenge for enterprises:

Competition on European / international

markets

STe

P-

Co

nfer

enc

e,

Ank

ara/

TR

14/

10/

201

5

Top 10 export destinations [Billion €] Inhabitants: 8.579.747 (1.1.2015)

BIP: ~34.500 € (2014)

1.436.719

1.636.287

1.794.770

1.221.014

557.371

728.537 378.490 538.258 5 neighbours, 8 Europe (80%)

Austrian Population & Export Economy

BE: 1,7 ; TR: 1,2

Employment: Importance of SME!

Import

99,7% / 60,4%

98,5% / 38,2%

92,7% / 15,5%

number / jobs

Enterprises in Austria



Lifelong Learning

Programme (2007-2013)

Leonardo da Vinci, Development of Innovation

01/11/2008 – 31/10/2010 supported by


Strategy

guidelines

direction

scope


Strategy tools & methods should help to

Reflect and analyse the past

Anticipate and plan the future

Widen the perspective and think besides traditional ways

Reflect internal and external factors

Evaluate and correct all phases

(etc.)

By three methods we may learn wisdom:

First, by reflection, which is noblest;

Second, by imitation, which is easiest;

and third by experience, which is the bitterest.

Confucius


The situation

Short, medium and long term enterprise strategies are developed in/for/with Mid-to Large size enterprises

Most literature, case studies and tools address this group

Education offers address this group

So far Small and Micro enterprises are not sufficiently addressed

…


Small Enterprises

Less then 50 employees

Less then 10 Mio € annual turnover

Managers/Decision makers

No restriction concerning sectors

More then 90% enterprises in Europe are

small

About 50% of European employees work

there

Target Groups of Strategy-Train

Tutors/Trainers, Consultants, …


We want(ed) to …

… improve the competitiveness of small and micro

enterprises by supporting them in strategic

planning.

… offer a possibility for learning which is flexible

enough to address the specific needs of the target

groups,

is adoptable and modular (different

backgrounds in terms of previous education and

possible different needs in different sectors),

reflects the practical needs of the end users and

is used by educators and consulters.

Aims


We did …

Cross cultural analyses

Learning model

Curriculum development and content

selection/adaption

Platform development

› Content on CMS

› Instructions for users (trainers, individuals)

Pilot tests

Website, presentations, publications, …

Lots of dissemination!

Six languages

(BG, DE, EN, FI,

GR, PT)

Main milestones and results


Still accessible via the platform

Time-Plan /

Gantt Chart News, Downloads,

Presentations,

Flyers, etc.

About STRATEGY-

TRAIN

Six

languages

www.strategy-train.eu

The project information site

http://www.strategy-train.eu/




More Information

Learning Materials Online – The platform www.strategy-train.eu





Strategy-Train - A success story!

Platform used by trainers of pilot training in AT, GR,

BG, IE, in study programmes at Stara Zagora

University.

Over 1200 registered users.

2015 over 200 new registrations.

Adoptions for and application in social enterprises

and vocational schools.

ADAM portal Certified as one of the “Best

Leonardo da Vinci Cooperation Projects”.

Audited by EACEA/external auditor excellent

result!

…

Sustainability

THANK YOU for

YOUR ATTENTION!

Johann LAISTER

Multidisciplinary European Research Institute Graz

Dreierschützengasse 37

8020 Graz

Austria

E [email protected]

W http://www.merig.org


mailto:[email protected]

http://www.merig.org/