A product wise strategy for the successful execution of sales plan

•Focus on Entertainment as a category for advertisement of Programmes/Films and their new launches

•Interior design/Bathroom fittings/Jewelry clients etc.•Special rate during festive season

•Real estate during the time of their new/ongoing projects

•Keeping in mind the seasonal nature of Banking & Finance and Education special thrust in the JFM quarter

The classic 80/20 Rule 80% of the achieved revenue comes

from the 20% of the critical clients. In our case we would need to indentify

these 20% of the clients across category. For example

D’Damas in jewelry SBI in Banking and Finance Loreal in cosmetics RNA, Hiranandani in realestate etc…

Incorporation of a fresh new approach

Keeping and eye on the industry moves in terms of new age media vehicles that are being used to give maximum leverage to the clients while using our products

E.g.:- pharma industry, Jewelry category

Strategic tie ups with small, exclusive and non-conventional agencies who specialize in a certain product category. Formula :- Revenue sharingE.g.. Local Retail

MY TOP TWENTY

Cloud 9 TBZ Bank of baroda Naaptol.com IOCL Bank of India D’damas Gili Trent Globus LOREAL India Pvt. Ltd.

Raymond Provogue Baccarose HDFC ICICI Bank Union bank of India RIL Cadbury India Ltd. HUL

The Pitch

Company Introduction:- A company committed to enhance business with consistency, affordability and originality….the dawn of a new age media.

Passionate to bridge the gap between a brand and its TG…

Introduction to an entire bunch of exclusive branding options i.e. the entire product bouquet

Our Products…

Advantages…

Superb visual impact( Ideally suited for your product)

Ads at eye level…not very common feature with other out of home mediums

Flexible in terms of portability and locations

LED illumination…an added attraction

Proven track record in the west and other developed economies.

Other advantages. The panel runs on a

battery on the vehicle battery itself i.e it does not need an external source of power

Brings life and joy to the urban landscape at night

Will place India in the select league of developed economies

TAS: Transformable Advertising Screen

Introducing a unique method of exhibiting one or more products on a single screen.

USP:- An exciting method of “ NEXT Level of viewer engagement” TAS is equipped with a sensor through which the display converts in to

a mirror when the viewer comes with in the range of 2.5 feet of the display.

Aptly suited to 1) Engage the audience 2) Attractive and soothing in nature 3) No product can be missed even from a

distance 4) Cost effective vis-à-vis other forms of ad

display 5) LED gives the display a more attractive and

elegant look 6) Unprecedented in the Indian Advertising

Strategy…

Harping upon the fact that the product is UNIQUE, EXCLUSIVE and UNPRECEDENTED

Viewer engagement is maximized thanks to the gimmicks

This subtle experiential medium is a new form of marketing that will engage customers to interact with a brand, more tangibly and more emotionally. 

Differential Pricing mechanism

Clubbing of multiple product deliverables and presenting a combination pricing.

Special offers for large ticket accounts.

Eg. 1 crore tickets @ Rs.1 cr + 50 TAS free.