strategy or culture?
DESCRIPTION
How do consumer trends influence the PR-, communication-, advertising business?TRANSCRIPT
DTH GE LO EN AGE O FEA
VD R
TISING
ZEITGEIST
I WE
STAKEHOLDER
LONG TERM DEVELOPMENT
BETTER
SOCIETY
ANTI- BONUS CULTURE
NATIONALIZATION
LOCALIZATION
CASH
CONTROL
SIMPLICITY
USE
PROTECT
SHAREHOLDER
SHORT TERM PROFIT
MORE
INDIVIDUAL
BONUS CULTURE
PRIVATIZATION
GLOBALIZATION
CREDIT
DEREGULATION
COMPLEXITY
OWN
RISKTAKING
ZEITGEIST
I WE
CHANGE
WELLBEING
NETWORKING
SUSTAINABLE
IDEALS
STABILE
TRADITION
RELIABLE
PROVEN SUCCESSES
SAFE &
SOLID
CONTROL
FREEDOM
VISION
TRENDSTOGETHER
REAL
PROVEN
MATRIX
LOCAL
POLARIZATION
TRANSPARANT
UNPLUGGED
ERGONOMIX
“BUILDING A BETTER
AIRLINE, NOT JUST A
BIGGER ONE”Delta Airlines, campagne 2010
RESET
RESET
RESET
RESET
RESET
RESET
“YOUR BRAND IS NO STRONGER THAN YOUR REPUTATION AND WILL
INCREASINGLY DEPEND ON WHAT COMES UP WHEN YOU’RE GOOGLED
Allan Jenkins
TRANSPARANT
TRANSPARANT
TRANSPARANT
TRANSPARANT
TRANSPARANT
TRANSPARANT
“WE HELPED DIAGNOSE THE PROBLEM...
HELP US PRESCRIBE THE SOLUTION
Sarah Palin, 2010 campaign
POLARIZATION
A true story about what it’s really like to work at:“The happiest place on earth”
POLARIZATION
POLARIZATION
POLARIZATION
THE DUTCH BOOMERS, AKA THE
STUFFED GENERATION, FENDING FOR
THEMSELVESPOLARIZATION
“COMING TOGETHER IS A BEGINNING.
KEEPING TOGETHER IS PROGRESS.
WORKING TOGETHER IS SUCCESS!”
Henry Ford
TOGETHER
TOGETHER
TOGETHER
TOGETHER
TOGETHER
“THE WEB IS DEAD, LONG LIVE THE
INTERNET”
WIRED Magazine, 2010
JUST ANY DINNER PARTY IN 2011
MATRIX
MATRIX
MATRIX
MATRIX
WHEN TOP NYC CREATIVE DIRECTORS
GOOGLED THEMSELVES........
UNPLUGGED
UNPLUGGED
UNPLUGGED
UNPLUGGED
UNPLUGGED
“ADVERTISING IS THE TAX YOU PAY
FOR BEING UNREMARKABLE”
Robert Stephens, founder of Geek Squad
#WTF! HAVE WE GOT HERE?
ERGONOMIX
ERGONOMIX
Risk alert!
You are in a hazardous
environment. Try parking your car somewhere else.
OK
ERGONOMIX
ERGONOMIX
“LOCAL IS THE NEW GLOBAL”
Marian Salzman, 2008
MASS RETAIL SUFFERS UNDER THE HANDS OF THE INTERNET. HOWEVER, LOCAL, PERSONAL AND FOCUSSED PROVES THE RETAIL
CONCEPT IS FAR FROM DEAD!
LOCAL
LOCAL
LOCAL
“NIET ELK OUD VROUWTJE IS EVEN
BETROUWBAAR, ELKE GOLF GELUKKIG WEL”
Volkswagen, campagne 2010
PROVEN
PROVEN
PROVEN
“ALL FACE AND NO TROUSERS?”
Jeremy Clarkson, Topgear
REAL
REAL
REAL
REAL
REAL
REAL
“CULTURE EATS STRATEGY FOR
BREAKFAST”
Ford war room, mantra
ZEITGEIST
CONNECTION
MANY TO MANY
ATTRACT
INVOLVE
INTERACTION
RETURN ON INVOLVEMENT
EXPERIENCE
INSPIRATION
ACT
WHAT I WANT
DO
CULTURE
DIRECT
SEEK ATTENTION
INTERRUPT
REACT
RETURN ON INVESTMENT
IMAGE
USE
PROMISE
WHAT YOU NEED
TELL
STRATEGY
ONE TO MANY
Bob van Leeuwen
@capibaro
06 10915818
Bob van Leeuwen