strategy implementation
DESCRIPTION
Many organizations will have clarity on their strategic direction and exactly ‘WHAT’ changes are needed to drive growth, but they are unclear on ‘HOW’ to operationalize new strategies across every sales channel and make the change sustainable.TRANSCRIPT
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Strategy Implementation
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Strategy Implementation a sales enablement approach
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DSG’s Niche
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DSG’s Niche A sales enablement approach…
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A sales enablement approach to implementing your strategy.
DSG’s Niche
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What does that mean?
BUSINESS STRATEGY
MARKETING STRATEGY
STRATEGY IMPLEMENTATION
PACKAGED TRAINING
TECHNOLOGY & TOOLS
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BUSINESS STRATEGY
MARKETING STRATEGY
STRATEGY IMPLEMENTATION
PACKAGED TRAINING
TECHNOLOGY & TOOLS
What does that mean?
It means you’ve figured out the ‘WHAT’
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BUSINESS STRATEGY
MARKETING STRATEGY
STRATEGY IMPLEMENTATION
PACKAGED TRAINING
TECHNOLOGY & TOOLS
It means you’ve figured out the ‘WHAT’
And you have general training & tools
What does that mean?
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BUSINESS STRATEGY
MARKETING STRATEGY
STRATEGY IMPLEMENTATION
PACKAGED TRAINING
TECHNOLOGY & TOOLS
But the missing link is the ‘HOW.’
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But the missing link is the ‘HOW.’
BUSINESS STRATEGY
MARKETING STRATEGY
PACKAGED TRAINING
TECHNOLOGY & TOOLS
STRATEGY IMPLEMENTATION
the ‘WHAT’
the ‘HOW’
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The ‘How’ is accomplished by addressing 4 connected areas:
BUSINESS STRATEGY
MARKETING STRATEGY
PACKAGED TRAINING
TECHNOLOGY & TOOLS
STRATEGY IMPLEMENTATION
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The ‘How’ is accomplished by addressing 4 connected areas:
BUSINESS STRATEGY
MARKETING STRATEGY
PACKAGED TRAINING
TECHNOLOGY & TOOLS
STRATEGY IMPLEMENTATION
![Page 13: Strategy Implementation](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54514a88af7959b32f8b669d/html5/thumbnails/13.jpg)
The ‘How’ is accomplished by addressing 4 connected areas:
BUSINESS STRATEGY
MARKETING STRATEGY
PACKAGED TRAINING
TECHNOLOGY & TOOLS
STRATEGY IMPLEMENTATION
![Page 14: Strategy Implementation](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54514a88af7959b32f8b669d/html5/thumbnails/14.jpg)
The ‘How’ is accomplished by addressing 4 connected areas:
BUSINESS STRATEGY
MARKETING STRATEGY
PACKAGED TRAINING
TECHNOLOGY & TOOLS
STRATEGY IMPLEMENTATION
![Page 15: Strategy Implementation](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54514a88af7959b32f8b669d/html5/thumbnails/15.jpg)
The ‘How’ is accomplished by addressing 4 connected areas:
BUSINESS STRATEGY
MARKETING STRATEGY
PACKAGED TRAINING
TECHNOLOGY & TOOLS
STRATEGY IMPLEMENTATION
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You know ‘WHAT’ will drive growth.
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You know ‘WHAT’ will drive growth.
DSG specializes in ‘HOW’
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You know ‘WHAT’ will drive growth.
DSG specializes in ‘HOW’ to bridge the divide between your
strategy and sales execution.
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AND we’ve been doing it for awhile…
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AND we’ve been doing it for awhile…
20 YEARS. 200 CLIENTS. 500 ENGAGEMENTS.
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So here’s how it works…
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You need a roadmap… and it starts with Strategy.
Build Launch Sustain Define
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Change Agendas • Strategic Imperatives
Customer Buying Process Maps • ‘Key Plays’
Targeting • New Logo Strategies
Account Expansion Strategies
Build Launch Sustain Define
You need a roadmap… and it starts with Strategy.
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You need a roadmap… and it starts with Strategy. And gaining alignment across organizational silos.
Build Launch Sustain Define
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Then we help you build Playbooks.
Build Launch Sustain Define
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Messaging Playbooks
Corporate
Solution
Product
Industry
Partner
Competitive
Launch Sustain Define Build
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Process Playbooks
Strategy Account Development
Account Management
Opportunity Management
Inside Sales
Partner Management
Launch Sustain Define Build
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Leadership Playbooks
Coaching Models
Pipeline & Forecast Management
Sales Process Execution
Sales Talent Development
Business Planning
Launch Sustain Define Build
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Then, you launch the Playbook content and tools…
Build Sustain Define Launch
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Then, you launch the Playbook content and tools… through a customized training program.
Build Sustain Define Launch
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Since your company is unique, we can help you develop the ideal approach.
Build Sustain Define Launch
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Launch options include: F2F Training
Build Launch Sustain Define
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Launch options include: F2F Training Virtual Training
Build Launch Sustain Define
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Launch options include: F2F Training Virtual Training Video-Enabled Curriculum
Build Launch Sustain Define
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Launch options include: F2F Training Virtual Training Video-Enabled Curriculum Train-the-Trainer
Build Launch Sustain Define
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Finally, reinforcement is the foundation…
Build Launch Define Sustain
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Finally, reinforcement is the foundation… for building momentum and lasting change.
Build Launch Define Sustain
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‘Sustain’ activities include: Coaching calls
Build Launch Sustain Define
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‘Sustain’ activities include: Coaching calls Certification
Build Launch Sustain Define
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‘Sustain’ activities include: Coaching calls Certification Advanced training
Build Launch Sustain Define
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‘Sustain’ activities include: Coaching calls Certification Advanced training Playbook updates
Build Launch Sustain Define
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‘Sustain’ activities include: Coaching calls Certification Advanced training Playbook updates New hire on boarding
Build Launch Sustain Define
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Success means your strategy is converted into sustainable results.
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We deliver change that sticks.
Why DSG?
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We deliver change that sticks.
We help you build ‘sales ready’ playbooks. Fast.
Why DSG?
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Why DSG?
We deliver change that sticks.
We help you build ‘sales ready’ playbooks. Fast.
We combine your best + our best. Your insight + DSG’s.
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www.dsgconsulting.com
@JustAddDSG