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Desarrollo de la Estrategia 1 Felipe Velásquez Mosquera, Consultor de Marketing y Estrategia

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Tips to develop a strategy

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Desarrollo de la Estrategia

1Felipe Velásquez Mosquera, Consultor de

Marketing y Estrategia

Diagnóstico Inicial

Quien es mi cliente?

Cual es mi entorno

competitivo?

Que busca el cliente?

2Felipe Velásquez Mosquera, Consultor de

Marketing y Estrategia

Marco de Referencia

Plan de Negocios, Antonio Borello Mac Graw Hill, 2000

Plan de Negocios

Entorno

PresupuestosEstructura

organizacional

Factibilidad

Estrategias y Plan

Operativo

Visión y Objetivos

3Felipe Velásquez Mosquera, Consultor de

Marketing y Estrategia

Cómo alíneo la estrategia?

Visión

Misión

(Enfoque de Entorno)

Objetivo Estrategia

Estrategía

Hacer realidad los objetivos de la empresa, siendo coherente con su misión-visión, cuantificando su alcance en términos de resultados y agregando valor al cliente

Felipe Velásquez Mosquera, Consultor de Marketing y Estrategia

Strategy analysis frameworks for strategy -

Strategy Formulation Corporate Strategy

Corporate Strategy Foundations of Strategy

Good strategy bad strategy

Supply-side Strategy? Demand-side Strategy? What’s the Integration Strategy?

Strategy 2021: An Allied Strategy

Strategy formulation : functional strategy & Strategy Choice

STRATEGY 1 ORGANISING STRATEGY What is organising? Why organise? Strategy 0

GOVERNMENT ARCHITECT’S Strategy Capabilities STRATEGY

STRATEGY III: INTERNATIONAL STRATEGY INTERNATIONAL

Core Strategy and Settlement Strategy

Recruitment Strategy to Marketing Strategy

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Strategy Formulation Business Strategy

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Superconducting RF Strategy STS Strategy

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