strategies to grow your business · 2019-10-16 · ”if you don’t know where you want to go, any...
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STRATEGIES TO GROW
YOUR BUSINESS
Presented by:
Marguerite Orane
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”If you don’t know where you want to go, any road will get you there”
1. Where do you want your business to be?
2. Where are you now?
3. What choices will you make to get to your
vision?
Perf
orman
ce
The Vision Gap
VISIONof
SUCCESS
Marguerite Orane, Free & Laughing Inc.
2019 2029
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GROWTH STRATEGIES:
1. New Experiences:
2. New Features:
3. New Offerings:
4. New Customers:
5. New Markets:
6. New Models:
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NEW EXPERIENCES
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Sell more of the same to your
existing customers
Get to know them better
Create great relationships
Give them delightful
experiences EVERY TIME
Make them your RAVING FANS!
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NEW FEATURES:
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Sell enhanced products/services to the same customers
Know what they like and want more of
Add improvements, new features
Upgrade regularly
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NEW OFFERINGS:
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Develop new products/services to sell to your existing market
Find new needs to solve for your existing markets
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NEW CUSTOMERS:
Sell more of your existing products/services to new customers
Who else needs your product?
Get your existing customers to “sell” for you
Find new niches
Figure out how to go “mainstream”
New geographical markets
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NEW MARKETS
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SELL NEW PRODUCTS TO NEW CUSTOMERS:
NEW GEOGRAPHICAL MARKETS
NEW PRODUCTS
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NEW MODELS
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Sell in a new way
Reimagine how you sell
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KEY TO GROWTH?
KNOW YOUR CUSTOMER!
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STRUCTURING FOR GROWTH:
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How fast do you want to grow?
• Organic
• Partnership
• Acquisition
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IMPLEMENTATION:ALIGN CULTURE & STRATEGY
Culture
Structure
StrategyStrategy
Structure
Culture
- 17Marguerite Orane, Free & Laughing Inc. 46
• Culture is key
• Leaders must lead
• Communication –
”oxygen to the
organization”
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“FASTEN YOUR SEATBELT FIRST BEFORE BEFORE
TAKING CARE OF OTHERS”
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TAKE CARE OF YOURSELF:
Mind Body SpiritReadingAffirmationsJournalingGratitudeVisualisation
BreathingYogaWalkingRunning???
MeditationPrayer
BEFORE you check technology
Marguerite Orane
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“Vision without action Is a daydream;Action without vision is a nightmare
Vision + Action = success”
WHAT WILL YOU DO IN THE NEXT WEEK?
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And remember:
“A journey of a thousand miles
begins with a single step”
Take time to enjoy your journey!