strategies that make money on facebook - october 2013

Proven Strategies That Make Money On Facebook

Whether You Have A BusinessOr Not!

Julie Masonwww.fb.com/TheSocialMediaPrincesswww.linkedin.com/in/juliemason1www.twitter.com/GuruJules

“The Social Media Princess”

Here’s What We’ll Cover Today...

• Avoid the 3 biggest mistakes most businesses make that repel customers quicker than a spray of Baygon!

• LIKE/KNOW/TRUST – the importance of relationship marketing

• Proven profit-generating strategies that help you make money on FB whether you have a business or not!

©The Social Media Princess 2013

Do you believe Facebook can really work for your own business?


Most People have mixed feelings about FB...

1) You’ve tried Facebook in the past with dismal results,

so you’re not a believer that it works for small business

2) You’ve heard stories about lack of security on Facebook and don’t want to put yourself in harm’s way

3) You’ve tried a few ideas, seen some results but would love to get bigger conversions


In this training you’ll finally see how Facebook can change your business and work for your unique brand. You’ll also discover easy, inexpensive ways to sell your product (or other people’s products) on Facebook, convert fans into buyers and put cash in your pocket.


“


3 Biggest Mistakes

That Repel CustomersLike A Spray Of Baygon

...& How To Avoid Them!


Mistake #1

No Strategy!

Develop A Strategy

• What are your business goals?

• Who is your ideal client?

• What are their fears, wants, needs & frustrations?

• What is your ‘call to action’?



Mistake #2

Not postingenough!

Post Often

• Twice a day

• Create themes around your ideal client’s desires

• Be visual

• Schedule ahead of time



Mistake #3

Content is notEngaging!

Create Engaging Content

• Use images

• Think about your copy

• Ask for engagement

• Think outside the box


Cyclic Phase of Facebook Marketing


Image courtesy of Wildfireapps.com

Social media influence users to recommend and buy


Ways to monetize...

• Sell digital products • Run events• Sell physical products• Market affiliate products• Sell air (consulting)



Do You Have A Conversion Funnel?

Conversion Funnel #1 – Ecommerce


FB AdWebsite Shop

FB Shop Ebay Store

Buy/Customer

Conversion Funnel #2 – Content Marketing...


FB Fan See Post Click To Website Buy/Customer

Conversion Funnel #3 – Email Marketing...


FB AdSqueeze Page/Facebook App

Email signup Email OpenEmail Click To

VisitWebsite

Buy/Customer

Some Questions You Need To Consider...

• Do you have a hot and hungry market?

• If yes, what does your market want?

• If no, how can you make it interesting?


Fill The Diary

Give them what they want...


Strategy #1

Easy To Do

This requiresbasic skills


Strategy #1 – Fill The Diary

• Julie Lewin, Medical Intuitivewww.fb.com/celestialconsciousness

• Provides consulting service & retreats

• Ideal client is looking for more meaning in life

• My recommendation = if they are looking for meaning ensure that you are posting lots of inspirational quotes


http://www.fb.com/celestialconsciousness



Photo editor = www.befunky.com


• By tapping into her prospects needs, Julie started to fill her diary with Skype consulting sessions week after week

• Julie got best results when using a photo of her in the quote

• She is now more in tune with what to post on Facebook that connects with her prospects desires


Build A HOT List

This strategy is so good that is should be licensed to print money!


Strategy #2

Moderate Setup

This may requiresome technical

skills


Strategy #2 – Build A HOT List



• Goal was to build a HOT list of prospects that would buy again and again

• Needed to be leveraged (time/money)

• Needed to create brand awareness Australia wide

• My recommendation = run webinars




Post on FB Pageinc. Bitly link

FB Sponsored Post Ad

Webinar Registration

Email ListDouble Opt-In

WebinarSales


• Determine your goal / outcome for webinar

• Design a compelling end offer / call to action

• Create your presentation (see slideshare.net)

• Interview someone in your niche (find on LinkedIn)



• Meetingburner.com

• GoToWebinar.com

• Google+ Hangout

• Slideshare.net



• Write your promotion copy

• Set up the event online

• Once set up – shorten the URLusing www.bitly.com


http://www.bitly.com/


• Create a FB Post

• Have a catchy title & benefits

• Include the bitly link to the Registration page



• Create a series of Facebook Ads on the post



• Setup a Landing/Sales page on your website for your compelling offer (for the end of the webinar)

• Ensure you allow 1/3 of your presenting time to share the benefits of the offer and the WIIFM




Take Action!



$6,500+ sales in slowest 2 weeks of the year PLUS:1150 clicks on ad150 people registered 80 people live on the line

GREAT RESULT!

80 new likes on EOMFY

100 new likes on TSMP

77 Optins

How To Make Money If You Don’t Have A Product/Business


Strategy #3

Moderate Setup

This may requiresome technical

Skills(can be outsourced)


Finding products to sell...

You’ve got heaps of options, here are just a couple...

• Become an Amazon Associatehttps://affiliate-program.amazon.com/

• Search Google for affiliate + (type of product)ie: affiliate + yoga


https://affiliate-program.amazon.com/

Create An Amazon Store In FB...


Create An Amazon Store In FB...

• Follow the instructions on this video• http://bit.ly/AFBStore

• Or have someone build it for you• http://bit.ly/NbyED0


http://bit.ly/AFBStore

http://bit.ly/NbyED0

Finding other products to sell...

• Do your research first (both Google & Facebook)

• Is it a hot market?

• Can you find products that have affiliate offers?

• Set up a strategy

• Start marketing


Want to see how one Facebook

page in 2012 could

average $600 per post?


What do women

to shop for?


The No.1 response is...



LIVE Example – Your Next Shoes

DO THE MATH...

4,000 likes per postX

5% conversion rate= 200 sales



DO THE MATH...Av spend $69 with commission of 5%

=$3.45 commission each sale

X200 sales

= $690 earnings per post




HOT & SEXY MARKET

Used keywords

Great images + tag advocates

Calls to action in each image description

Earn money selling other people’s product

Rinse & Repeat + Cross-pollinate


CAUTION!!!

This is not a Kevin Costner movie.

If you build it, they will not necessarily come


Traffic Driving Strategies...

Know your target market:• Age range• Gender• What pages are they hanging out on• What are their interests? Their struggles? What

keeps them up at night?• What engages them

Be patient with yourself. This takes time – collect infoover time and it will add up!


Traffic Driving Strategies...

• Invite your friends – trusted but not always targeted

• Email your list – trusted and targeted

• Facebook Ads – quick, easy and targeted



Connect with Julie on...

Facebook – www.fb.com/TheSocialMediaPrincess

LinkedIn – http://au.linkedin.com/in/juliemason1

Pinterest – www.pinterest.com/TSMPrincess

Website – www.thesocialmediaprincess.com

I look forward to connecting and helping you growyour business using social media strategies!


Raving fans...