strategies of dhirubhai ambani

8/13/2019 Strategies of Dhirubhai Ambani

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STRATEGIES OF DHIRUBHAI

AMBANI

PRESENTED BY:Binisha Chokshi(NR 12025)

Chintan Shah( NR 12136)

Dhaval Shah( NR )


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FLOW OF PRESENTATION


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ABOUT HIM

D.O.B.-28.12.1932

He born at Chorwad, of Gujurat

Father - Hirachand Govardhandas Ambani-a school teacher

Mother- Jamanaben

Two brothers and two sisters.


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Extremely demanding child.

As he grew up, he became even more vigorous,and irrepressible.

Possessed immense gusto and enormous energy.

Always determined to do what he wanted to do, in exactly the wayhe wanted it done, come hell or high water, as the phrase goes.

After he completed his primary education, at the village school, he was

sent to the Junagarh Dist. for further studies.

Quite popular in his school and well- known for his brilliance and hard-work.

Elected general secretary of the Junagarh Students Union.


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LIFE IN ADEN After his annual matriculation examination, on the request

of his father he had to move to Aden, Yemen to support his

family.

Aged 16 yrs.

Started worked with A. Besse & Co. as a dispatch clerk fora salary of Rs.300, immediately on reaching Aden.

A. Besse & Co.-- largest transcontinental trading firm eastof Suez, engaged in almost every branch of tradingbusiness-cargo booking, handling, shipping, forwarding,and wholesale merchandising.

Dhirubhai -first sent to the commodities trading section &later, transferred to the section that handled petroleumproducts for the oil giant Shell.

quick on the uptake; learnt the ways of commodity trading.


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FIRST STEP FORWARDdecided to start a textile unit of his own

decided to buy a old mill and renovate it

But just when the deal was to be initiated, one of thepartners back stepped from the agreement

From then on he decided to build on his own usingthe best technology irrespective of the cost

First factory was built in Naroda, Gujarat which wasstill a developing area.


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STRATEGIES FOR SUCCESS

Dhirubhaism No 1: Roll upyour sleeves and help.

sense of do it yourself

He does not wait forinfrastructure to be created tosupport his operations. Hegoes out and builds it himself;

be it a power plant for hispetrochemical enterprise or acanal to bring water fromlarge distances for his cooling

plant.


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Dhirubhaism No 2: Be a safety net for your team.

he gently asked hisemployees if They neededany help in combating the

problems they faced.

knowledge that he knewand cared for what his

team was going through,and that he was there forThem if neededhim.worked wondersfor confidence.


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Dhirubhaism No 3: The silent benefactor.

When he helped

someone, he never ever

breathed a word about it

to anyone else

"Expect the unexpected"just might have been

coined for him.


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Dhirubhaism No 4: Dream big, but dream with your

eyes open.

It's difficult but notimpossible

Whenever a task seemed

too big to be accomplished,

he would reply: " No is noanswer!" Not only did he

dream big, he taught all of

us to do so too.

his favorite phrase "dream

with your eyes open"


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Dhirubhaism No 5: Leave the

professional alone! management techniques

of him is different

the simplest strategies are

often the hardest to adopt.

let professionals do thework

This technique enforcedresponsibility among histeam

"Produce your best."


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Dhirubhaism No 6: Change your orbit,

constantly!

Dhirubhai's "orbit theory."

This is no miracle.

when you change orbits, youwill create friction. The good

news is that your enemiesfrom your previous orbit will

never be able to reach you inyour new one. By the timeresentment builds up in your

new orbit, you should moveto the next level. And so on.


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Dhirubhaism No 7. The arm-around-the-

shoulder leader

It was Dhirubhai's veryown signature style

Arm around the shoulder

-With that one simplegesture, he managed toachieve many things.

This tendency that hehad, to draw peopletowards him, manifesteditself in countless ways.


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Dhirubhaism No 8:The Dhirubhai theory of

Supply creating Demand

He was not an MBA. Noran economist. But yet hetook traditional markettheory and stood it on itshead. And succeeded.

when everyone in Indiawould build capacities onlyafter a careful study of

market, he went full steamahead and created giantsof manufacturing plantswith unbelievable

capacites.


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Dhirubhaism No 9:Money is not a product by

itself, it is a by-product, so don't chase it

He did not breathe a

word about profits, nor

about becoming the

richest

A by-product is

something that you don't

set out to produce. It is

the spin off when you

create something larger.


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AWARDS AND RECOGNITIONSNovember 2000Conferred 'Man of the Century'award byChemtech Foundation and Chemical Engineering World in

recognition of his outstanding contribution to the growth anddevelopment of the chemical industry in India

2000, 1998 and 1996Featured among 'Power 50 - the mostpowerful people in Asiaby Asia week magazine.

June 1998 - Dean's Medalby The Wharton School, University of

Pennsylvania, for setting an outstanding example of leadership.Dhirubhai Ambani has the rare distinction of being the first Indian toget Wharton School Dean's Medal.

August 2001The Economic Times Award for CorporateExcellence for Lifetime Achievement

Dhirubhai Ambani was named the Man of 20th Centuryby the

Federation of Indian Chambers of Commerce and Industry (FICCI).

A poll conducted by The Times of India in 2000 voted Him"Greatest Creator of Wealth In The Centuries". He is the trueson of India'


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strategies of dhirubhai ambani

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