strategies and tips to maximize facebook for health clubs
TRANSCRIPT
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Strategies and Tactics to Maximize FacebookWould you like an avalanche of customers singing your praises every day? bryankorourke.com
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Strategies and Tactics to Maximize Facebook | bryankorourke.com
Facebookwww.bryankorourke.com
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Strategies and Tactics to Maximize Facebook | bryankorourke.com
five key topics
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A Few Thoughts Before We Get Started | bryankorourke.com
Before We Start
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Bryan K. O’Rourke
www.bryankorourke.com
All Of Today’s Content And More Is Here | bryankorourke.com
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Before We Get Started - Diverse Topic & Audience | bryankorourke.com
I’m Not Going To Cover Everythingso contact me for customized advice
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if your health club isn’t clean, customer
service isn’t excellent, and
members aren’t happy, social media
will not help you - it will hurt you.Facebook Isn’t A Silver Bullet
W A R N I N G !
Before We Get Started - A Warning | bryankorourke.com
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www.unitedbreaksguitars.com
Before We Get Started - A Warning | bryankorourke.com
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Before We Get Started - A Warning | bryankorourke.com
Gary Vaynerchuk
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Before We Get Started - Transparency & Authenticity | bryankorourke.com
The New Consumerwww.bryankorourke.com
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Get This Useful Guide
http://www.slideshare.net/truthdefender/facebook-best-practice-guide
Before We Get Started - Useful Resources | bryankorourke.com
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Get This Useful Guide
Before We Get Started - Useful Resources | bryankorourke.com
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Strategies and Tactics to Maximize Facebook | bryankorourke.com
1. Marketing Strategy2. Building Presence3. Advertising4. Getting Viral5. Points Of Emphasis
Overview
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Adding Facebook To Your Marketing Strategy | bryankorourke.com
concentrate limited resources
on the greatest opportunities to
increase sales and achieve a
sustainable competitive advantage.1
What Is It ?
Point Is To Build Your Business - Retention
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Adding Facebook To Your Marketing Strategy | bryankorourke.com
1. Target Audience2. Objective3. Content Strategy4. Who & When5. Response Plan6. Measuring Results
big mistake:
failing to plan
Do You Know ?
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www.bryankorourke.com
What’s The Strategy ?
Marketing Strategy - An Example | bryankorourke.com
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• Reach 1,200 instructor registrants– Cool Video Content $500.00– Targeted Facebook Ads 600.00– Customized URL www.lonestar2011.com 8.00– Mobile Landing Site Free– SMS Marketing 160.00– Total Campaign $1,268.00
Who, Where, What, & How
Bryan K. O’Rourke
Marketing Strategy - An Example | bryankorourke.com
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Content Is King !www.wooshii.com
www.lonestar2011.com videowww.bryankorourke.com
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Mobilized IntegratedWebsite - FREE
www.lonestar2011.com
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Mobilized IntegratedWebsite - FREE
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Event Outcomes Thus Far
June 23 - 3 Week Campaign
Ads 254,000 ImpressionsAds 2,500 Clicks
Over 2,000 New Page “Likes”Over 200 New Registrants
(Now 812 In Total)
www.lonestar2011.com
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Adding Facebook To Your Marketing Strategy | bryankorourke.com
To Enable Facebook You Must Resource It And Integrate It Into Your Overall Marketing.
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How To Build Your Facebook Presence | bryankorourke.com
2Presence
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Engage Your Members By Using The Right Tools | bryankorourke.com
Create A User ExperiencePage Not A Profile
The Platform Is Important
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Engage Your Members By Using The Right Tools | bryankorourke.com
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Facebook Presence - Promote YourPage Everywhere | bryankorourke.com
Email SignaturesPrint AdsFront Desk SignIntegrated In Web Site
Make Sure You Have A Vanity URL
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Facebook Presence - Promote YourPage QR Codes | bryankorourke.com
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Facebook Presence - Use Places & Promote Check-Ins | bryankorourke.com
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Bryan K. O’Rourke
How To Build Your Facebook Presence - Content | bryankorourke.com
Use A Product Like Google ReaderTo Identify Good Content To Share
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How To Build Your Facebook Presence - Content | bryankorourke.com
Use A Product Like bit.lyTo Track What Information Is Getting Most Consumed
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How To Build Your Facebook Presence - Content | bryankorourke.com
Pictures &Video Are
Best Content
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Bryan K. O’Rourke
How To Build Your Facebook Presence - Content | bryankorourke.com
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How To Build Your Facebook Presence - Content | bryankorourke.com
Use Tools Likewww.animoto.com
www.imovie.com
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Advertising On Facebookbryankorourke.com
3
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Advertising On Facebookbryankorourke.com
3Facebook Adswww.bryankorourke.com
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Advertising On Facebookbryankorourke.com
www.facebook/ads
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Getting Viral With Facebook bryankorourke.com
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Getting Viral With Facebook bryankorourke.com
Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses.
What Does Viral Mean ?
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Getting Viral With Facebook bryankorourke.com
1.Your Following2.Your Interaction3.Your Content4.Your Headline5.Timing6.Give Away Something
How Do You Achieve It ?
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A Few Facebook Tips To Emphasize bryankorourke.com
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A Few Tips | Be Wary Of “Experts” bryankorourke.com
don’t hire a marketing firm
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A Few Tips | Use The Resources bryankorourke.com
Get This Useful Guide
http://www.slideshare.net/truthdefender/facebook-best-practice-guide
The Official Facebook Channel
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A Few Tips | Get A Platform bryankorourke.com
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A Few Tips | Keep Your Eyes Open For What’s Coming | bryankorourke.com
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Strategies and Tactics to Maximize Facebook | bryankorourke.com
1. Marketing Strategy2. Building Presence3. Advertising4. Getting Viral5. Remember Tips
Wrap Up
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A Few Tips | Let Me Know How I Can Help You | bryankorourke.com
follow me for the latest& contact me for help
www.bryankorourke.com
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Strategies and Tactics to Maximize FacebookWould you like an avalanche of customers singing your praises every day? bryankorourke.com
Thank You !