strategic way to succeed
DESCRIPTION
Workshop presented by FCAP Jr. consultoria at the Junior Enterprise World Conference - City of PortoTRANSCRIPT
![Page 1: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/1.jpg)
![Page 2: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/2.jpg)
Planejamento
Estratégico
Where are we?
BRAZIL
From a supporting country to a protagonist
![Page 3: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/3.jpg)
Planejamento
Estratégico
Junior Enterprises in Brazil
1989 | Fundação Getúlio Vargas
Now | 600 Enterprises
15 000 Entrepreneurs
2000 Projects/Year
![Page 4: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/4.jpg)
Planejamento
Estratégico
Where are we?
Pernambuco
![Page 5: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/5.jpg)
Planejamento
Estratégico
Where are we?
Economy increase in recent years Positive future perspectives
![Page 6: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/6.jpg)
Planejamento
Estratégico
Junior enterprises in Pernambuco
![Page 7: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/7.jpg)
Planejamento
Estratégico
Our University
![Page 8: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/8.jpg)
Planejamento
Estratégico
Some of our History
Legal establishment: March 6th, 1990
1990
![Page 9: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/9.jpg)
Planejamento
Estratégico
Some of our History
Legal establishment: March 6th, 1990
1990 2000
Company closes due to political reasons
![Page 10: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/10.jpg)
Planejamento
EstratégicoCompany closes due to political reasons
Some of our History
2000 2001
Company reopens with strong university support
![Page 11: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/11.jpg)
Planejamento
Estratégico
Some of our History
2000 2006
Company reopens with strong university support
2001
New managerial stance: Focus on the external
![Page 12: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/12.jpg)
Planejamento
Estratégico
2006
Some of our History
New managerial stance: Focus on the external
2006/2007
Company feels the need of a strategic planning
![Page 13: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/13.jpg)
Planejamento
Estratégico
Some of our History
New managerial stance: Focus on the external
2007
A year of great accomplishments
![Page 14: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/14.jpg)
Planejamento
Estratégico
Some of our History
New managerial stance: Focus on the external
2008
And we continue going up…
![Page 15: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/15.jpg)
Planejamento
Estratégico
Our Mission
“Develop managers offering organizational solutions to
Pernambuco’s marketplace”
![Page 16: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/16.jpg)
Planejamento
Estratégico
Our Vision
“Be indicated, in Pernambuco, as the reference Junior Enterprise in quality
and professionalism on providing services ”
![Page 17: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/17.jpg)
Planejamento
Estratégico
Our Values
![Page 18: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/18.jpg)
Planejamento
Estratégico
Our Values
We value our members initiative and autonomy, anticipating the facts and proposing solutions.
![Page 19: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/19.jpg)
Planejamento
Estratégico
Our Values
We are entrepreneurs because we seek new business opportunities, responding to market challenges with responsibility and efficiency.
![Page 20: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/20.jpg)
Planejamento
Estratégico
Our Values
We see compromise as an attitude of moral stamp, honoring our word and fighting for what we believe.
![Page 21: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/21.jpg)
Planejamento
Estratégico
Our Values
We seek the full satisfaction of our customers and our members in compliance with all its demands
![Page 22: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/22.jpg)
Planejamento
Estratégico
Our Values
We are able to successfully explore new ideas, becoming a highlight in a competitive environment.
![Page 23: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/23.jpg)
Planejamento
Estratégico
Our Values
We work as a team in a fully honest and transparent environment, in order to achieve the excellence in all our results.
![Page 24: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/24.jpg)
Planejamento
Estratégico
Our Organizational Structure
Presidency
Projects MarketingHuman
Resources
Quality
Adm / Fin
ComunicationCustomer relations
Council
Pro
ject
![Page 25: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/25.jpg)
Planejamento
Estratégico
Our Partners
![Page 26: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/26.jpg)
Estrategic Way to Succeed
![Page 27: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/27.jpg)
Planejamento
Estratégico
What is the BSC?
The balanced scorecard (BSC) is a strategic planning and management
system used to align business activities to the vision and strategy of the organization, improve internal and external communications, and monitor
organizational performance against strategic goals.
![Page 28: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/28.jpg)
Planejamento
Estratégico
History
1990- Nolan Norton Institute sponsored a multicompany study, “Measuring performance in the organization of the future”
![Page 29: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/29.jpg)
Planejamento
Estratégico
HistoryMotivation:
The financial performance of an organization is essential for its success.A pure financial approach for managing organizations suffers from two drawbacks:
It is historical;Intangible assets;
![Page 30: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/30.jpg)
Planejamento
Estratégico
Organization from four perspectives:
BSC
CustomerInternal Business Processes
Learning and Growth
Vision & Strategy
Financial
![Page 31: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/31.jpg)
Planejamento
Estratégico
Financial
“ To suceed financial, how should we appear to our
shareholders?”
![Page 32: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/32.jpg)
Planejamento
Estratégico
Financial
Strategic Themes:Revenue growth and mix;Cost reduction/ productivity improvement;Asset utilization/ investment strategy;
![Page 33: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/33.jpg)
Planejamento
Estratégico
“To achieve our vision, how should we appear to our
costumers?”
Customer
![Page 34: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/34.jpg)
Planejamento
Estratégico
Core measurement:Market share;Customer retention;Customer acquisition;Customer satisfaction;Customer profitability;
Customer
![Page 35: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/35.jpg)
Planejamento
Estratégico
“To satisfy our shareholders and customer, what
business processes should we excel at?”
Internal Business Processes
![Page 36: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/36.jpg)
Planejamento
Estratégico
“To satisfy our shareholders and customer, what
business processes should we excel at?”
Internal Business Processes
![Page 37: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/37.jpg)
Planejamento
Estratégico
Learning and Growth
“To achieve our vision, how will we sustain
our ability to change and improve?”
![Page 38: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/38.jpg)
Planejamento
Estratégico
Core measurement:Employee satisfaction;Employee retention;Employee productivity;
Learning and Growth
![Page 39: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/39.jpg)
Planejamento
Estratégico
MAP
Every measure selected should be part of a link of cause-and-effect relationships that culminate in
improving financial performance.
![Page 40: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/40.jpg)
Planejamento
Estratégico
MAP
![Page 41: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/41.jpg)
Planejamento
Estratégico
Innovative companies are using BSC to accomplish critical management processes:
Clarify and translate vision and strategy; Communicate and link strategic objetives and measures;Plan, set targets, and align strategic initiatives;Enhance strategic feedback and learning;
Information Age
![Page 42: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/42.jpg)
Planejamento
Estratégico
Clarifying the vision;
Gaining consensus;
Clarify and translate vision and strategy
![Page 43: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/43.jpg)
Planejamento
Estratégico
Communicating and educating;Setting goals;Linking rewards to performance measures;
Communicating and linking
![Page 44: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/44.jpg)
Planejamento
Estratégico
Setting targets;Aligning strategic initiatives;Allocating resources;Establishing milestones;
Planning and target setting
![Page 45: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/45.jpg)
Planejamento
Estratégico
Articulating the shared vision; Supporting strategic feedback;Facilitating strategic review and learning;
Enhance strategic feedback and learning
![Page 46: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/46.jpg)
Planejamento
Estratégico
Articulating the shared vision; Supporting strategic feedback;Facilitating strategic review and learning;
Enhance strategic feedback and learning
![Page 47: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/47.jpg)
Planejamento
Estratégico
Strategic planning applied to FCAP Jr. Consultoria
![Page 48: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/48.jpg)
Planejamento
Estratégico
Creation
![Page 49: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/49.jpg)
Planejamento
Estratégico
Creation
![Page 50: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/50.jpg)
Planejamento
Estratégico
Creation
![Page 51: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/51.jpg)
Planejamento
Estratégico
Creation
![Page 52: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/52.jpg)
Planejamento
Estratégico
Creation
![Page 53: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/53.jpg)
Planejamento
Estratégico
Control Methods
Alignment Meetings
Executive PresidentMonthlyAction Plans
QPR
Quality AccessoryQuarterlyKPI develpment
![Page 54: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/54.jpg)
Planejamento
Estratégico
Revisions
![Page 55: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/55.jpg)
Finance
![Page 56: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/56.jpg)
Planejamento
Estratégico
Profit Growth
![Page 57: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/57.jpg)
Planejamento
Estratégico
Cash Flow Maintenance
![Page 58: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/58.jpg)
Planejamento
Estratégico
Optimization of Reinvestment Capacity
![Page 59: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/59.jpg)
Internal Processes
![Page 60: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/60.jpg)
Planejamento
Estratégico
Innovation Management
![Page 61: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/61.jpg)
Planejamento
Estratégico
Project Management
![Page 62: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/62.jpg)
Planejamento
Estratégico
Project Management
![Page 63: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/63.jpg)
Planejamento
Estratégico
Quality Management
![Page 64: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/64.jpg)
Planejamento
Estratégico
Internal Process Management
![Page 65: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/65.jpg)
Learning
![Page 66: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/66.jpg)
Planejamento
Estratégico
Satisfaction and retention of talents
Recognizing team work
![Page 67: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/67.jpg)
Planejamento
Estratégico
Satisfaction and retention of talents
Organizational Climate and Culture SurveyOpen House
![Page 68: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/68.jpg)
Planejamento
Estratégico
Increase of productivity
Evaluation of performance Creating project teams
![Page 69: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/69.jpg)
Planejamento
Estratégico
Increase of productivity
Evaluation of performance Commitment with the companyCommunicationCredibility and trustinessEfficiency and effectivenessPunctualityProductivityInitiative and responsibility
Creating project teams
![Page 70: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/70.jpg)
Planejamento
Estratégico
Increase of productivity
Evaluation of performanceCreating project teams
![Page 71: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/71.jpg)
Planejamento
Estratégico
Increase of productivity
Evaluation of performance Creating project teams
![Page 72: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/72.jpg)
Planejamento
Estratégico
Remodeling of Organizational Culture
Organizational values adequacy survey
![Page 73: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/73.jpg)
Planejamento
Estratégico
Knowledge Management
Standardization of the Project Archival Process
![Page 74: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/74.jpg)
Planejamento
Estratégico
Members’ training
![Page 75: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/75.jpg)
Planejamento
Estratégico
Working conditions
![Page 76: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/76.jpg)
Customers
![Page 77: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/77.jpg)
Planejamento
Estratégico
Communication Channels
![Page 78: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/78.jpg)
Planejamento
Estratégico
Institutional Image
![Page 79: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/79.jpg)
Planejamento
Estratégico
Strengthening of partners
![Page 80: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/80.jpg)
Planejamento
Estratégico
Strengthening of partners
![Page 81: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/81.jpg)
Planejamento
Estratégico
Clients loyalty
![Page 82: Strategic Way To Succeed](https://reader038.vdocuments.mx/reader038/viewer/2022103013/5455f38caf7959fe018b6f81/html5/thumbnails/82.jpg)
Planejamento
Estratégico
Increase in number of clients
First contactsVisit to clientsNumber of projects