SensingCollecting information from human and social activities

NavigationBenefiting people through

social systems and ICT services

Large amountof data

Convergence Creating newknowledge

Fujitsu’s CloudComputing Platform

For a more prosperous anddream-inspiring future

Supporting a sustainable society

Bringing About a Prosperous FutureFor the creation of a prosperous future that fulfills the dreams of people, we will strive to advance

ICT and leverage its power for our customers, local communities and the planet, creating new values and

underpinning the sustainable development of society.

Strategic Vision of the Fujitsu Group

Computers, which began to be widely used in the 1970s, performed important roles

in advancing science and technology and in improving industrial productivity.

However, computers called for special knowledge and skills. Business hours also had

to be shifted depending on the timing of computer availability. It was a

computer-centric era.

The 1990s saw

the explosive growth

of the Internet and

networking systems

became central to

business. E-mail

communications,

with information provided and searchable on the Web, made it possible to use

networks to do business with the world. Networks brought dramatic changes in both

lifestyles and work styles, and marked the advent of the network-centric era.

Now, ICT is ushering in a new era in which people can take advantage of the

computer/network environment without even being

aware of it. Much faster networks combined with

advances in mobile phones, smartphones and

other terminals, and the spread of cloud

computing now make ICT resources readily

available to anyone. This has made ICT a

truly human-centric infrastructure.

Now that ICT has permeated social life and business and can be readily used by

anyone, tremendous volumes of data are being generated in our daily lives and

business activities. Corresponding advances in ICT infrastructure make it possible to

record, analyze and use effectively this large amount of data. In product

development, for example, digital data exists for everything from records of the

design, through queries to call centers, to the product ratings on social networks.

Collating this information makes it possible to detect potential problems early on and

to take preventive action. The Group is developing technologies and service platforms

to collect and analyze this data, which will shed light on what was once obscure and

generate insights. Such insights have the potential to bring about innovations not

only in business but also in agriculture, healthcare, energy and the environment or

any other field of human activity.

Leveraging the power of ICT, the Fujitsu Group is working to achieve an intelligent

and human-centric society where people can lead prosperous lives. We will actively

collaborate with our customers and other stakeholders and seek to create new

business opportunities. At the same time, we will address global environmental issues

and other problems facing the world, including that of poverty in developing nations.

For example, by acquiring and analyzing the patterns of

power usage in businesses and homes we can optimize the

energy utilization of society as a whole. Acquisition and

analysis of locations and speeds from information terminals

in the cars that travel our city streets can yield the practical

wisdom to avoid traffic jams and accidents. Also, by

monitoring the physical conditions and lifestyles of

individuals, we can help them lead healthier lives, better

manage chronic conditions, and more rapidly deal with

acute illnesses.

ICT that Has Become Truly Human-Centric

Toward a Human-Centric Intelligent Society

Computer Centric Network Centric Human Centric

2011 FUJITSU GROUP SUSTAINABILITY REPORT3 2011 FUJITSU GROUP SUSTAINABILITY REPORT 4

SensingCollecting information from human and social activities

NavigationBenefiting people through

social systems and ICT services

Large amountof data

Convergence Creating newknowledge

Fujitsu’s CloudComputing Platform

For a more prosperous anddream-inspiring future

Supporting a sustainable society

Bringing About a Prosperous FutureFor the creation of a prosperous future that fulfills the dreams of people, we will strive to advance

ICT and leverage its power for our customers, local communities and the planet, creating new values and

underpinning the sustainable development of society.

Strategic Vision of the Fujitsu Group

Computers, which began to be widely used in the 1970s, performed important roles

in advancing science and technology and in improving industrial productivity.

However, computers called for special knowledge and skills. Business hours also had

to be shifted depending on the timing of computer availability. It was a

computer-centric era.

The 1990s saw

the explosive growth

of the Internet and

networking systems

became central to

business. E-mail

communications,

with information provided and searchable on the Web, made it possible to use

networks to do business with the world. Networks brought dramatic changes in both

lifestyles and work styles, and marked the advent of the network-centric era.

Now, ICT is ushering in a new era in which people can take advantage of the

computer/network environment without even being

aware of it. Much faster networks combined with

advances in mobile phones, smartphones and

other terminals, and the spread of cloud

computing now make ICT resources readily

available to anyone. This has made ICT a

truly human-centric infrastructure.

Now that ICT has permeated social life and business and can be readily used by

anyone, tremendous volumes of data are being generated in our daily lives and

business activities. Corresponding advances in ICT infrastructure make it possible to

record, analyze and use effectively this large amount of data. In product

development, for example, digital data exists for everything from records of the

design, through queries to call centers, to the product ratings on social networks.

Collating this information makes it possible to detect potential problems early on and

to take preventive action. The Group is developing technologies and service platforms

to collect and analyze this data, which will shed light on what was once obscure and

generate insights. Such insights have the potential to bring about innovations not

only in business but also in agriculture, healthcare, energy and the environment or

any other field of human activity.

Leveraging the power of ICT, the Fujitsu Group is working to achieve an intelligent

and human-centric society where people can lead prosperous lives. We will actively

collaborate with our customers and other stakeholders and seek to create new

business opportunities. At the same time, we will address global environmental issues

and other problems facing the world, including that of poverty in developing nations.

For example, by acquiring and analyzing the patterns of

power usage in businesses and homes we can optimize the

energy utilization of society as a whole. Acquisition and

analysis of locations and speeds from information terminals

in the cars that travel our city streets can yield the practical

wisdom to avoid traffic jams and accidents. Also, by

monitoring the physical conditions and lifestyles of

individuals, we can help them lead healthier lives, better

manage chronic conditions, and more rapidly deal with

acute illnesses.

ICT that Has Become Truly Human-Centric

Toward a Human-Centric Intelligent Society

Computer Centric Network Centric Human Centric

2011 FUJITSU GROUP SUSTAINABILITY REPORT3 2011 FUJITSU GROUP SUSTAINABILITY REPORT 4