A STRATEGIC VISION FOR 2020

FOR TOURISM DEVELOPMENT

The 2020 ambition

«To continue making tourism a driving force of economic, social and cultural development of

Morocco»

• Morocco will be among the top 20 global destinations and will emerge as a reference in the Mediterranean region for sustainable development, thanks to a unique tourism model, which combines a substantial and intensified growth with responsible management of the environment and respect for the social and cultural authenticity

Annual revenues from tourism (USD bn)

Tourism GDP (USD bn)

Job creations

(in thousands)Tourists (mn)

9.3

20

2010 2020

11

28

2009 2020

7.2

17

2009 2020

672 k

2009 2011-2020 2020

1100 k

428 k

2,1 2,42,5

The 2020 targets

“Doubling the size of the sector… establish tourism as the first industry of the country”

An innovative approach based on 3 axes:

- A policy planning of territorial development of tourism

- A new governance structure

- An integrated approach to sustainable development.

The 2020 vision

The 2020 vision

• An integrated and proactive approach based on the creation of 8 tourist territories :

- Promote rigorously and comprehensively and at best the identified tourism assets through all the regions of Morocco

- Meet perfectly the preferences of the market and most profitable segments of the international tourism demand

- Provide a clear map of opportunities to attract the leading actors in the tourism industry

- Give all local stakeholders an operational coordination framework to guide the actions and implement synergies

- Promote the establishment of synergies between regions and territories