STRATEGIC TRAINING STRATEGIC TRAINING STRATEGIC TRAINING STRATEGIC TRAINING

CHAPTER TWOCHAPTER TWO

Qualcomm• Strategy is to offer new and

innovative products• Need ees with new skills• Offer 250 new courses on line• Business units determine which

training skills ee need

Training programs should support business strategy• Ex. York training• Customer Service Training (huge

need)

Evolution of training’s role

• Idea is to improve ee performance

• Learning– Application of knowledge on the job

• Knowledge – – Explicit - skills based – Tacit – overall sense of business purpose

and roles expected in attaining business goals

Intellectual Capital• Cognitive knowledge - know what• AdvANCED SKILLS – know how• Self motivation – care why

Executive’s Roles that need Training

• Strategic Planning• Goal setting• Coordination• Decision making• Team

development• Maintaining trust

Strategic T and D Process #43

• Business strategy… then– Vision Mission Goals

• T and D program development… then

• Decide on how to deliver t and d then

• Metrics ( show value)

Organizational Characteristics and how they influence training

• Integration of business units

• Global Presence• Business

conditions

Metrics show t and d success to

• Balanced score • Card

– Customer service– Internal

processes– Ee satisfaction– Profits

TRAINING NEEDS IN DIFFERENT STRATEGIES

• CONCENTRATION• INTERNAL

GROWTH• EXTERAL

GROWTH• DISINVESTMENT• Look page #58

The work of management

• Vision• Mission

statements• Goals

So How Do You organize a training

department?• Faculty Model

• Composed of experts in certain fields• Customer Model

• Trainers are related to the functions of departments– Matrix Model

• Trainers report to both the training director and the departmental managers.

• Virtual Model– Self assessments, self learning, mngt responsible for

tranfer• Corporate University Model

– Programs offer a wide range of courses..core curriculums, teaches corporate values,

– www.corpu.com

Team Questions• How would you expect the training

activities of a company that is dominant in its field to be different from those of a company that emphasizes research and development?

Team Question• What do you think is the most

important organizational characteristic that influences training? Why?

Team Question• Which model would be best for

organizing the training for Braums Dairies? Why?

Team Question• Cheesbrough-Ponds a producer of

health and beauty aids decided to put Vaseline in tubes for lip therapy. They wanted to develop markets for this new product. What is this business strategy?

• What training needs result from this strategy?

• Who should be trained? And how?• Manufacturing? Sales force?