strategic thinking: what international association are trying to achieve for their members and...
DESCRIPTION
Presentation held at the 51st ICCA Congress which took place in San Juan, Puerto Rico from 20 - 24 October 2012. For more information on ICCA please visit www.iccaworld.com.TRANSCRIPT
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51st ICCA Congress
International Congress and Convention Association.
Twitter: #ICCA12
Session sponsored by:
WE101: Strategic thinking: what international associations are trying to achieve for their members and delegates
Wednesday 24 October 2012
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International Congress and Convention Association.
Twitter: #ICCA12
• Leaders from international associations outline – Global strategies and objectives– Competitive and general business pressures– How meetings fit into their plans
• Understanding the business rationales behind association meetings will help ICCA members – To be far more successful in winning bids – Offering relevant solutions to their association clients
• Associations are adjusting their strategies – To changing business environments– Their meetings are evolving in turn – So meeting professionals must keep up with these changes
Session outline
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International Congress and Convention Association.
Twitter: #ICCA12
• Global versus local markets• Cross-fertilisation of participation in conferences• Attendee experience & expectations• From membership to member engagement• Diversity & culture in members and boards• Tribes• Impact of social media• Digitalisation of content• Partnership models for associations
Key issues facing Associations
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International Congress and Convention Association.
Twitter: #ICCA12
Panel: • Dick Blatt, President, Planar World Consulting, USA• Michael Michaud, Managing Director, Global Alliances,
American Society of Mechanical Engineers, U.S.A.• Jakub Konysz, Senior Manager of International Development
from ASAE The Centre for Association Leadership, U.S.A. • Miranda Barrett, Vice President, Membership Development,
Entrepreneurs' Organization (EO), U.S.A
Moderator: • Jurriaen Sleijster, Executive Vice President, MCI, Switzerland
Strategic Thinking: Int’l Assoc’s
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International Congress and Convention Association.
Twitter: #ICCA12
Panel: • Dick Blatt, President, Planar World Consulting, USA• Michael Michaud, Managing Director, Global Alliances,
American Society of Mechanical Engineers, U.S.A.• Jakub Konysz, Senior Manager of International Development
from ASAE The Centre for Association Leadership, U.S.A. • Miranda Barrett, Vice President, Membership Development,
Entrepreneurs' Organization (EO), U.S.A
Moderator: • Jurriaen Sleijster, Executive Vice President, MCI, Switzerland
Strategic Thinking: Int’l Assoc’s
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International Congress and Convention Association.
Twitter: #ICCA12
• Terminology• Strategic relationship• Direction• Attendee experience• Economic considerations• Impact of social media
Points of consideration
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International Congress and Convention Association.
Twitter: #ICCA12
• Association-”an organized body of people”
• Destination-”the place to which someone or something is going” and “an ultimate goal or purpose”
• Source-American Heritage Dictionary
Terminology
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International Congress and Convention Association.
Twitter: #ICCA12
• Translation of mission/strategy• Business relationship• Commonalities• Futures• Good ideas come from everywhere• Long term relationship globally/locally• Type of event
Strategic Relationship
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International Congress and Convention Association.
Twitter: #ICCA12
• American audience to meetings outside U.S.• People from outside U.S. to American
meetings• Types of association- trade or profession• Maturity of industry• Generational audiences• Objective benefits for all target audiences
Direction
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International Congress and Convention Association.
Twitter: #ICCA12
• Relevance• Value added benefits• Education• Awards• Site visits• Business meetings• Board meeting
Attendee “experience”
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International Congress and Convention Association.
Twitter: #ICCA12
• Return on travel participation investment• Global economy• Cost • Discount options
Economic considerations
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International Congress and Convention Association.
Twitter: #ICCA12
• Integrate all media• Measure results of media efforts• Generational audiences
Impact of social media
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International Congress and Convention Association.
Twitter: #ICCA12
Panel: • Dick Blatt, President, Planar World Consulting, USA• Michael Michaud, Managing Director, Global Alliances,
American Society of Mechanical Engineers, U.S.A.• Jakub Konysz, Senior Manager of International Development
from ASAE The Centre for Association Leadership, U.S.A. • Miranda Barrett, Vice President, Membership Development,
Entrepreneurs' Organization (EO), U.S.A
Moderator: • Jurriaen Sleijster, Executive Vice President, MCI, Switzerland
Strategic Thinking: Int’l Assoc’s
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International Congress and Convention Association.
Twitter: #ICCA12
at a Glance
• More than 125,000 members globally
• Nearly 150 countries• Headquarters in New York– offices in Brussels,
Beijing, New Dehli, Atlanta, Houston, Washington D.C.
• 530 Standards in over 100 Countries
• Conformity Assessment, Certification & Training Portfolio
• Extensive Conference line up that produces Proceedings, Journals, and ASME Press e-books
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International Congress and Convention Association.
Twitter: #ICCA12
• Globalization– Growth is the only option
• Digitalization– Wikipedia and Unlimited Data– New competition: Linked in, Facebook, etc.
• Association Models– The Traditional Association Business Model is outdated
External Forces
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International Congress and Convention Association.
Twitter: #ICCA12
How ASME is responding
1. Strategic Focus 2. Membership to Engagement3. Content: Creation & Curation4. Mission/Margin Models5. Engineering for Change
Turning Global Trends into Opportunities…
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International Congress and Convention Association.
Twitter: #ICCA12
• Overarching Strategic Focus– Energy – Workforce – Global
• Helps determine:– Markets – Priorities
• Shifts .ORG from– Responsive to Deliberate
• Extends Relationships and Impact
Strategic Focus
The Highest Common
Denominator
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International Congress and Convention Association.
Twitter: #ICCA12
• Want’s to make a difference– Social Entrepreneur
• Active and participating– not passive recipients
• Brings Value to Others and to the Organization– more than a customer
• Web-Centric Model– beyond “membership”
From Membership to Engagement
New Model
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International Congress and Convention Association.
Twitter: #ICCA12
• Focus on Content leads to– More Product– Longer product chains– Extended Value
• Content Curation– Engages beyond members– Updates Traditional Peer Review– Open-source Contribution and Collaboration
Content Creation & Curation
Engage
Create
CurateAddValue
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International Congress and Convention Association.
Twitter: #ICCA12
• Remove the Barrier to Access– Traditional Membership Model
• Leverage IP and Brand– Centralized Control – Extensive Licensing
• Compete or Complete– New partnership models
Mission/Margin Models
Mission
Margin
A Balanced Approach
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creating and sharing appropriate
solutions
Addressing inequities in communities around the globe
Bringing together Engineers, Scientists, NGOs and communities
CommunityCollaboration
Content Change
Founding Organizations
21
+ www.engineeringforchange.org
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International Congress and Convention Association.
Twitter: #ICCA12
Panel: • Dick Blatt, President, Planar World Consulting, USA• Michael Michaud, Managing Director, Global Alliances,
American Society of Mechanical Engineers, U.S.A.• Jakub Konysz, Senior Manager of International Development
from ASAE The Centre for Association Leadership, U.S.A. • Miranda Barrett, Vice President, Membership Development,
Entrepreneurs' Organization (EO), U.S.A
Moderator: • Jurriaen Sleijster, Executive Vice President, MCI, Switzerland
Strategic Thinking: Int’l Assoc’s
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International Congress and Convention Association.
Twitter: #ICCA12
ASAE: Who We Are
Founded in 1920
Based in Washington, DC
22,000 members
11,000 organizations
United States and 50 countries
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International Congress and Convention Association.
Twitter: #ICCA12
ASAE: What We Provide
LEARNING KNOWLEDGE
COMMUNITY ADVOCACY
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International Congress and Convention Association.
Twitter: #ICCA12
• 98% of members indicate they hold a regularly scheduled Annual Meeting each year
• Median Attendance per meeting is 1,175• Median Room Nights per meeting is 1,711• Members book nearly 14,000,000 room
nights annually for just their annual meetings alone
ASAE: Our Members
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International Congress and Convention Association.
Twitter: #ICCA12
• 42% have members internationally– Increase from 37% in 2001
• 17% have offices outside the U.S.– Increase from 5% in 2001
• 27% have international Board members• 35% have international components• 47% have meetings outside the US– Increase from 13% in 2001
ASAE: Our Members
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International Congress and Convention Association.
Twitter: #ICCA12
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International Congress and Convention Association.
Twitter: #ICCA12
• Content, Community, Careers• Credible Source of Products and Services• Globally-adept Organization
ASAE: Global Goals
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International Congress and Convention Association.
Twitter: #ICCA12
• International Conference• Annual Meeting & Exposition• KGAC• International Section Council• Editorial
ASAE: Content, Community, Careers
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International Congress and Convention Association.
Twitter: #ICCA12
• Market Analysis• Certificate Program in Association
Management• South Korea• China• Europe
ASAE: Credible Source
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International Congress and Convention Association.
Twitter: #ICCA12
• Infrastructure • Operations• Internal Processes • Diversity & Inclusion
ASAE: Globally-Adept Organization
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International Congress and Convention Association.
Twitter: #ICCA12
Panel: • Dick Blatt, President, Planar World Consulting, USA• Michael Michaud, Managing Director, Global Alliances,
American Society of Mechanical Engineers, U.S.A.• Jakub Konysz, Senior Manager of International Development
from ASAE The Centre for Association Leadership, U.S.A. • Miranda Barrett, Vice President, Membership Development,
Entrepreneurs' Organization (EO), U.S.A
Moderator: • Jurriaen Sleijster, Executive Vice President, MCI, Switzerland
Strategic Thinking: Int’l Assoc’s
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International Congress and Convention Association.
Twitter: #ICCA12
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International Congress and Convention Association.
Twitter: #ICCA12
• 8,700 members / 130 chapters / 35 countries• Business owners doing at least US$1M in annual revenue• Globally-diverse Board, Chairman from Saudi Arabia• Aggressive plan for chapter launches• Globalization Task Team, creating new initiatives to “advance
EO’s global journey”• 25th Anniversary event last month in Istanbul, Turkey
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International Congress and Convention Association.
Twitter: #ICCA12
EO’s Vision – To Build the World’s Most Influential Community of Entrepreneurs
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International Congress and Convention Association.
Twitter: #ICCA12
EO’s Strategies for Globalization
Presence
InclusionGlobal Value
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International Congress and Convention Association.
Twitter: #ICCA12
Presence• Government relationships • A seat at the table at
world entrepreneurship gatherings• Widen global footprint of
chapters
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International Congress and Convention Association.
Twitter: #ICCA12
Inclusion• Integrating diverse feedback
at all leadership levels• Building a more diverse
leadership pipeline• Allowing for cultural nuances
in our selection process
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International Congress and Convention Association.
Twitter: #ICCA12
Global Value• Harvest and leverage
our current assets• Create new Global
resources• Decentralize and
outsource • Grow all our members into more Global citizens
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International Congress and Convention Association.
Twitter: #ICCA12
EO Events Today• Foster relationships
across borders• Global destinations,
local flavor• Lots of bonding
opportunities (Tribes) “Once-in-a-lifetime” is mandatory!
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International Congress and Convention Association.
Twitter: #ICCA12
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International Congress and Convention Association.
Twitter: #ICCA12
Panel: • Dick Blatt, President, Planar World Consulting, USA• Michael Michaud, Managing Director, Global Alliances,
American Society of Mechanical Engineers, U.S.A.• Jakub Konysz, Senior Manager of International Development
from ASAE The Centre for Association Leadership, U.S.A. • Miranda Barrett, Vice President, Membership Development,
Entrepreneurs' Organization (EO), U.S.A
Moderator: • Jurriaen Sleijster, Executive Vice President, MCI, Switzerland
Discussion and Q & A
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51st ICCA Congress
International Congress and Convention Association.
Twitter: #ICCA12
Session sponsored by:
Thank you!