strategic storytelling training for leaders and teams
TRANSCRIPT
StrategicStorytellingTrainingfor Leaders& Teams
Every act ofcommunicationis an act ofstorytelling.01
MAXIM OF STRATEGIC STORYTELLING
Storytelling is the practice ofstructuring information to bemeaningful, motivational,memorable and impactful.
Strategic Storytelling appliesthat practice to our work.
The most powerful person in the worldis the storyteller. The storyteller setsthe vision, values and agenda of anentire generation that is to come.
• • •STEVE JOBS
Stories improvecomprehensionand recall ofimportant facts.02
MAXIM OF STRATEGIC STORYTELLING
Neocortex(reasoning)
StorytellingLimbic Brain(emotions)
How Storytelling Works
Our brains are wired for story.
Storytellinghelps usmediate the real anddigital world.
03MAXIM OF STRATEGIC STORYTELLING
105K 293KFACEBOOK
STATUS UPDATESPER MINUTE
WORDS CONSUMEDOUTSIDE WORK
PER DAY
457KNEW DEVICES
CONNECTED TO THEINTERNET PER HOUR
We live inan Age of Storytelling.
Immersion takes place when theaudience forgets that it’s an audienceat all. Immersion blurs the lines —between story and marketing,
storyteller and audience, illusion andreality. That gives it enormous impact.
• • •FRANK ROSE
AUTHOR, THE AGE OF IMMERSION
1. ENGAGE AUDIENCES 2. ARTICULATE A VISION
3. EXPLAIN DATA 4. CONNECT HONESTLY
Build a differentiated sales andmarketing strategy that standsout from your competition.
Use the story of where you'vecome from to align peoplearound where you're going.
Transform quantitative analysisinto reasonable decisions andmotivated actions.
Create more authentic businessrelationships that lead todiversity, innovation and trust.
Applications of Storytelling
Everyonecan be abetterstoryteller.04
MAXIM OF STRATEGIC STORYTELLING
ALL CURRICULUMS CAN BE CUSTOMIZED FOR YOUR GROUP
Our Strategic StorytellingSeminars & Trainings
Trainings are designed tomaximizepsychologicalsafety.
STRATEGIC STORYTELLER
Who is Jordan Bower?Jordan is the inventor of the philosophy ofCorporate Intimacy. He is remarkable forhis emotional intelligence, listening skillsand his ability to translate the language offeeling into the language of business.
Jordan has worked with clients in a widerange of industries, including business,government, not-for-profit, tourism andtech. He is a highly sought after speakerwho delivers keynotes and leadsworkshops at events throughout NorthAmerica. He was a featured workshopfacilitator at the 2015 Future of StorytellingSummit in New York City, which alsoincluded Al Gore, Margaret Atwood andEdward Snowden.
Jordan is based on the West Coast ofCanada, where he is writing about hiswalking trip from Canada to Mexico. Ittook him 316 days and 3 pairs of shoes.
We needstorytellersmore thanever.05
MAXIM OF STRATEGIC STORYTELLING
The growth ofthe Internet willput jobs intothree categories:1. People who tell computers what to do
2. People who do what computers tell them to do
3. Storytellers who help people cope
