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STRATEGIC PURSUITS LIMITED Propelling Your Brands To New Heights Company Profile

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Page 1: STRATEGIC PURSUITS LIMITED Propelling Your Brands … Profile.pdf · STRATEGIC PURSUITS LIMITED Propelling Your Brands To New Heights ... COLGATE - PALMOLIVE LTD ... Supply of Auditors

STRATEGIC PURSUITS LIMITED

Propelling Your Brands To New Heights

Company Profile

Page 2: STRATEGIC PURSUITS LIMITED Propelling Your Brands … Profile.pdf · STRATEGIC PURSUITS LIMITED Propelling Your Brands To New Heights ... COLGATE - PALMOLIVE LTD ... Supply of Auditors

1. Contents

2. Introduction

3. Service Delivery

4. Areas of Specialization

5. Business Philosophy

6. Work Related Policies

7. Current/Previous Marketing Work Done and Related Pictorials

8. Current/Previous Consultancy Work Done and Related Pictorials

9. Company Organizational Structure

10. Key Personnel

11. Conclusion

Contents;

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Page 3: STRATEGIC PURSUITS LIMITED Propelling Your Brands … Profile.pdf · STRATEGIC PURSUITS LIMITED Propelling Your Brands To New Heights ... COLGATE - PALMOLIVE LTD ... Supply of Auditors

Who We Are;

Strategic Pursuits Limited specializes in Marketing and Consultancy Services.

Its target client base for Marketing consists mainly of suppliers and retailers of Fast Moving Consumer Goods (FMCG) while Consultancy services for Quality / Environmental Management Systems are offered to organizations of any nature who intend to strengthen their internal systems as well as meet their customers’ requirements.

Our main focus in Marketing is to provide an effective turnkey solution for FMCG through providing and implementing various marketing strategies designed for effective sell-in and

sell-through.

Where We Are;

We are located in Lower Hill next to NIC Bank Headquarters along Masaba Road off Bunyala Road.

Mission Statement;

‘To Provide High Quality Marketing And Consultancy Services Through Market Research, Commitment To Excellence And Understanding Our Customers’ Needs’.

Vision Statement ;

‘To be a leading provider of Marketing and QMS Consultancy Services in East Africa’.

Core Values ;

Management and employees are governed by - Honesty, Transparency & Accountability.

Diligence, Respect and Trust.

Unparalleled Workmanship.

Introduction;

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Page 4: STRATEGIC PURSUITS LIMITED Propelling Your Brands … Profile.pdf · STRATEGIC PURSUITS LIMITED Propelling Your Brands To New Heights ... COLGATE - PALMOLIVE LTD ... Supply of Auditors

Our quality service delivery is a key factor behind our growth and our long-term sustainability. To us delivery of quality service is more than just an internal process designed to boost company performance, it is our best tool to ensure that the client realizes their goals. We encourage self belief and employees are expected to work under minimal supervision and with perfected service delivery antiques.

Our Core Values in terms of service delivery is aimed at acknowledging that the client’s interests always come first. We are thus committed to service excellence while embracing our core values to ensure amongst others;

Quality - We take great pride in the professional quality of our work and service to our clients. We stress resourcefulness as we endeavor to anticipate the changing needs of our clients and to work proactively in exceeding their service expectations.

Timeliness - We strive to respond quickly to customer calls, problems and meet deadlines as promised. We offer flexible scheduling that is responsive to our client’s ever-changing needs.

Integrity - We faithfully adhere to high principles and professional standards. We commit and dedicate ourselves to our clients.

Innovation - We continuously strive to offer solutions based on the latest standards and insights. Creativity, exploration and imagination are key to our business approach. We continually look for creative, new or better ways to apply our expertise to all dimensions of our work.

Responsiveness - We strive to meet the diverse needs of our clients by demonstrating speed and consistency in the assessment of new situations, developments in the market places as well as in identifying opportunities and risks for our clients. We promise our clients efficiency in decision making and in action that far exceeds industry expectations.

Team Work - We will work, in collaboration with our clients and each other, in the design and execution of the best possible strategies; thereby fostering a team spirit, based on solidarity and sharing knowledge.

Service Delivery;

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Page 5: STRATEGIC PURSUITS LIMITED Propelling Your Brands … Profile.pdf · STRATEGIC PURSUITS LIMITED Propelling Your Brands To New Heights ... COLGATE - PALMOLIVE LTD ... Supply of Auditors

Our core competency under Marketing is in the following services:

• Product Merchandising

• In-Store Promotions

• Branded Promotional Material

• Wall and Vehicle Branding

• Printing of POS and Other Sales/Marketing Support Materials

• Product Placement

• Events / Activities Management

On consultancy, our approach leads to creative thinking and dynamic strategies that are bold yet pragmatic. We focus on giving your company and staff the tools that give your customers

motivation to buy from you.

Our focus is on:

• Quality Management Systems Implementation (ISO 9001: 2008)

• QMS/EMS Internal Auditing

• Customer Satisfaction Surveys

Our talented team brings top credentials and creative thinking to each engagement. We believe that nothing is more critical to your success than what your customers think of

your product. We are personally vested in our clients' success and we look forward to developing long-term relationships through the quality of our work. We engage the best possible strategies; thereby fostering a team spirit, based on solidarity and sharing of knowledge.

Areas of Specialization;

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Page 6: STRATEGIC PURSUITS LIMITED Propelling Your Brands … Profile.pdf · STRATEGIC PURSUITS LIMITED Propelling Your Brands To New Heights ... COLGATE - PALMOLIVE LTD ... Supply of Auditors

Our Business philosophy is ;

Understand Clients Needs

Our approach is to stay focused on the realities on the ground, we fully understand the daily changing needs of the consumers and thus we design and upgrade our responses/actions to meet these needs.

We Are Intent On Forming A Partnership And Finding A Better Way

Our service orientation is based on a simple premise: Build a company that promotes a "partnership" with their clients and deliver a service that provides quality and actionable information, addresses problems and develops solutions in a cost effective manner.

We Are Committed To Being Focused

Our "best value" strategy demands focus and discipline. We will define our strategies with clients and communicate clearly to both internal and external customers.

We Are Committed To Knowing Our Client

Understanding clients, knowing what is important to them and having the foresight to anticipate their needs is critical, because the ultimate judge of "best service and value" is the client.

We Share A Common Goal

To provide a service that is clearly geared towards activities that promote increased shelf off take resulting in desired achievement of targets making us all winners

We will always put the customer first. Our business, above all else, is about business success. We are the light at the start of the tunnel to guide our customers, the front line, and the brand ambassadors.

We shall strive to portray a picture worthy of our clients’ values and image.

Business Philosophy;

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Page 7: STRATEGIC PURSUITS LIMITED Propelling Your Brands … Profile.pdf · STRATEGIC PURSUITS LIMITED Propelling Your Brands To New Heights ... COLGATE - PALMOLIVE LTD ... Supply of Auditors

STRATEGIC PURSUITS LIMITED’s Management Policy is based on responsibility and mutual respect. We have a working environment and structure that encourages productivity and respect for clients and fellow employees. Our goal is to create leading and original ideas in the market, thus giving our clients that very needed competitive edge.

Quality Policy

Our quality policy is defined and formalized based on our future strategy and desire to meet our client’s expectations; we are alive to the changing needs of the retail industry and the environment they operate in. We regularly engage our clients to evaluate our services on quarterly basis; our service quality policy broadly covers the following areas:

a) Service Quality Improvement

b) Customer Loyalty Development

c) Improvement on the level of customer satisfaction by maintaining the levels of service quality

d) Provide major responsiveness in the handling of requirements and market needs

e) Improving skills management, optimizing recruitment and training methods resulting in increased service quality

f) Working in an integrated manner with the retailers

g) Understanding our customer needs and striving to meet or exceed their expectations.

h) Maintaining and systematically reviewing our quality system to ensure reliability of our services.

Our quality service is a key factor behind our growth and our long-term sustainability. To us delivery of quality service is more than just an internal process designed to boost company performance, it is our best tool to ensure that the client realizes their goals.

Training

We undertake thorough relevant training for all our staff to ensure proper professional output. In this regard, the input of the client is extremely essential in imparting product knowledge.

Work Related Policies;

6

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Currently with PZ CUSSONS (EA) LTD - Merchandising Services

With a total of 91 well trained staff including 81 FMRs countrywide,

9 Team Leaders and a Project Manager.

COLGATE - PALMOLIVE LTD - 5P Audits

Supply of Auditors to audit 5P compliance in over 300 outlets

countrywide.

The audits were helpful in ensuring our client got a feel of the real

situation on the ground which was necessary for planning and

response. More importantly, data provided assisted in major

decision making top among them proportionate payments of incentives to outlets which met the desired criteria and factual negotiations for shelf space which was, at least, equivalent to market share. We worked closely with the client’s Merchandisers in this venture. THE 5 P’S were Product Placement,

Product Assortment, Promotions, POP Materials, Pricing

We have also undertaken major promotions and data entry assignments for this client.

DIVERSEY EAST AND CENTRAL AFRICA LTD - Merchandising Services

We have undertaken periodical product merchandising services for this client in major chains and outlets within the country.

Other clients for whom we have done product merchandising include;

1. Hotpoint Appliances Ltd (LG Electronics)

2. Kamili Packers Ltd (Grains and Cereals)

3. Pure Health Products Ltd

Current/Previous Marketing Work Done and Related Pictorials;

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Page 9: STRATEGIC PURSUITS LIMITED Propelling Your Brands … Profile.pdf · STRATEGIC PURSUITS LIMITED Propelling Your Brands To New Heights ... COLGATE - PALMOLIVE LTD ... Supply of Auditors

NYAYO TEA ZONES DEVELOPMENT CORPORATION

Consultancy Services during implementation of a Quality Management System (QMS) under ISO 9001: 2008 International Standard

Other clients whom we have offered consultancy services in QMS implementation

1. Kenya Film Commission

2. Turi Springs Mineral Water

3. Malindi Water and Sewerage Co. Ltd

4. Nakumatt Holding Ltd (as Management Representative)

Some of the major clients SPL has interacted with before include;

Colgate Palmolive East Africa Ltd

Chandarana Supermarkets Ltd

Diversey East and Central Africa Ltd

Hotpoint Appliances Ltd

Hypermart Ltd

Kamili Packers Ltd

Kenya Film Commission

Propack Ltd

Malindi Water & Sewarage Co.

Nyayo Tea Zones Development Corporation

Pure Health Products Ltd

PZ Cussons EA Ltd

Roundtrip (EA) Ltd

Turi Springs Mineral Water

Current/Previous Consultancy Work Done and Related Pictorials;

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Page 10: STRATEGIC PURSUITS LIMITED Propelling Your Brands … Profile.pdf · STRATEGIC PURSUITS LIMITED Propelling Your Brands To New Heights ... COLGATE - PALMOLIVE LTD ... Supply of Auditors

Company Organizational Structure;

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BOARD OF DIRECTORS

MANAGING DIRECTOR

DIRECTOR

CLIENT SERVICE MANAGER

PROJECT MANAGERS

PROJECT COORDINATORS TEAM LEADERS GRAPHIC DESIGNERS

BRANDERS, PRINTERS e.t.c MERCHANDISER/PROMOTER

CONTRACTS/CASUALS

Page 11: STRATEGIC PURSUITS LIMITED Propelling Your Brands … Profile.pdf · STRATEGIC PURSUITS LIMITED Propelling Your Brands To New Heights ... COLGATE - PALMOLIVE LTD ... Supply of Auditors

SAMSON KARANJA – MANAGING DIRECTOR

Having worked in Nakumatt as a branch manager and risen through the ranks to the position of Operations Manager, SPL’s Managing Director Sam Karanja is well equipped in guiding Strategic Pursuits Ltd in offering the best services to our clients in an area he has real and hands on expertise on.

FREDRICK WAKAKE – CLIENT SERVICE MANAGER

An Alumnus of the University of Nairobi, he has immense knowledge and experience in Client Relations, Administration, Project Feasibility , Research and Management. His experience in turn ensures executable work plan modules that help in the execution of the said projects within the clients' demands and set company standards as well as budgeted limits.

Other Strengths / Reasons to Prefer SPL

SPL have great relations with a majority of chains in the country

SPL have embarked on a process that will ensure our presence in the East African Region specifically Dar-e-Salaam, Kampala and Kigali in the first phase and the Juba and Bujumbura

in the next.

SPL is backed with professional staff that are well trained in the fields related.

Key Personnel;

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As we continue to invent precise solutions for our clients’ Marketing and or Quality Management needs, we shall maintain astute workmanship without complacence on set timelines and quality. Any clarification on the content of this profile can be channeled through;

[email protected]

or obtained from either the company’s website;

www.splkenya.com

or the following persons

Strategic Pursuits Limited

Nairobi Hill Next to NIC Bank Headquarters

Masaba Rd off Bunyala Rd

PO Box 27405 – 00100 Nairobi

Tel: 020 205 7969 , Cell: 0722 779 619

Email: [email protected] , www.splkenya.com

Conclusion;

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NAME TITLE CELLPHONE EMAIL

Samson Karanja Managing Director 0722 779 619 [email protected]

Fredrick Wakake Client Service Manager 0735 262662 [email protected]