Strategic Planning Timeline

MAROON TEAM

GOLD TEAM

TaskTeams

Communication

TaskTeams

Communication

TaskTeams

UMAA Strategic Planning Project

Process• Best Practices• 4,000 Stakeholders Engaged• Data Informed• Two Key Stakeholders:

University and Alumni• Outcomes based

Strategic Plan

Alumni-Centric Outcomes• Increasing alumni loyalty and perceived value of the relationship with the Association and the University

• Providing relevant and unique programs and services for alumni

• Increasing the number of students and young alumni engaged in meaningful Association activities

• Increasing the number of alumni participating and volunteering throughout their lives in Association programs • Influencing mass and leader opinion and behavior,

including public policy and legislation

University-Centric Outcomes• Serving as ambassadors for the University by helping to

recruit and attract great students

• Influencing, where possible, and communicating a high quality holistic student experience

• Achieving legislative and policy results that positively impact and/or further University and alumni interests

• Engaging alumni with the University in more meaningful and mutually beneficial ways

• Increasing private financial support

VISION Engage the University of Minnesota’s global community to support and advance the University’s excellence.

MISSION The University of Minnesota Alumni Association fosters a lifelong spirit of belonging and pride by connecting alumni, students, and friends to the University of Minnesota and each other. The Alumni Association advocates for the University and its alumni with a credible, independent, and collaborative voice.

CORE VALUES • Loyalty • Integrity • Diversity• Innovation • Continuous Improvement

Strategic Plan

Strategic Plan

• Engage• Partner• Advocate

What• Innovate• Communicate• Manage• Great Place

to Work

HowStrategic Objectives

“The What”

I. Engage

Establish a market-driven approach to support alumni and constituent relationships throughout their lives, with emphasis on early lifecycle engagement

II. Partner

Drive University and community partnerships through an integrated approach to building and strengthening alumni relationships with the University and each other

“The What”

III. Advocate

Develop and promote the “nextgeneration” of advocacy, which is alignedand integrated with the University’s goalsfor local, state, and federal legislativeand policy outcomes

“The What”

IV. Innovate

Build a unique, industry best-practice innovation team that positions the Alumni Association at the forefront of technology and alumni programming

“The How”

V. Communicate

Become the communications portal between alumni and the University to deliver high-impact strategic communications, news and information, and easy access for lifelong alumni connectivity

“The How”

VI. Manage

Develop and manage a business and financial model that sets the standard for “Alumni Associations 2.0”

“The How”

VII. Great place to work

Develop a performance culture that attracts and retains the best talent and makes the University of Minnesota Alumni Association a “best place” to work

“The How”