strategic planning: addressing the critical issues in higher education john j. hurley, j.d....
TRANSCRIPT
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Strategic Planning:Addressing the Critical Issues in
Higher EducationJohn J. Hurley, J.D.
President, Canisius CollegeRev. James J. Maher, C.M.
President, Niagara University
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The Context
• 4100 colleges and universities in the U.S.• New York State– 189 independent colleges and universities– 64 units of SUNY– 23 units of CUNY
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Costs of College Education
• The Bureau of Labor Statistics claims that college tuition and fees have gone up 107% since 1992
• BUT– Net tuition and fees at private 4 year schools have
only gone up 22% since 1992– Net tuition and fees at public 4 year schools have
gone up 60%• Source: The College Board
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Student Debt
• Total student debt is now $1.3 trillion– The largest segment of consumer debt after home
mortgages• BUT– 58% - less than $10,000– 18% -between 10,000 and $20,000– 7% - more than $50,000• Source: The Brookings Institution
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Student Debt
• Share of Personal Income directed to student debt is only marginally higher than it was in 1992
1992 - 3.5%1998 - 4.3%2010 - 4.0%
Source: The Brookings Institution
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Federal Support of Higher Education
$30.20
$0.98
$36.50 $99.70
Total Aid = $167.4 Billion
Grants
Federal Work Study
Tax Benefits
Loans
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The Challenges
The model of American higher education is threatened
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The Challenges
• Accountability– Retention Rates– Graduation Rates– Student Outcomes– Career-Readiness– Relevant Learning Goals– PROOF REQUIRED!
• This is an accreditation and federal oversight issue
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The Challenges
• Financial Issues– 40% of private colleges will not achieve net tuition
revenue growth above 2% this year– 45% of private universities project that enrollment
will decline– Falling enrollments and rising freshman discount
rates will temper future growth of net tuition revenue
Source: Moody’s Investor Services Sector Report 11/17/2014
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The Challenges
• An Increased Focus on Getting a Good Job– Programs aligned with the job markets– Soft Skills– Additional Special Skills
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Some Shakeout/Consolidation in Higher Education is Inevitable
• What will this look like?• Who will be the survivors?• Do healthcare or the newspaper industry offer
us any models?• How do we prepare to be the survivors
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The Sign in the Chiropractor’s Office
The Five Most Dangerous Words:
Maybe this will go away
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Higher Ed Must Prepare Students for a New Economy
Graduates need to compete in a global, digital marketplace
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Where are the jobs?
• STEM– 29% of the degrees in higher education are
awarded in STEM; but 48% of the jobs are in STEM• Computers, IT• Nursing• Hospitality, Food & Tourism
Source: Burning Glass Technologies, cIcu Presentation 02.26.14
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How Should We Guide Our Students?
• Only 40% of college graduates thought about their career before selecting a major
• Less than 10% talked with a career counselor before selecting a major
• More than one-third regret their choice of major
Source: Burning Glass Technologies; NACE, Heldrich Center, Rutgers University 2014
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How Should We Guide Our Students?
• One-half say that college did not prepare them to look for a job
• More than half wished they took more computer classes
• One-third wished they had done more internships
Source: Burning Glass Technologies; NACE, Heldrich Center, Rutgers University 2014
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What Skills Are Needed?
• Microsoft Excel and Office are employers’ top requested software skills
• Basic accounting, data analysis, financial modeling, mathematics, and marketing can nearly double the number of possible jobs for a typical liberal arts graduate.
Source: Burning Glass Technologies, 2014
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The Necessary Proof
• Ad hoc examples of success are not enough• A true culture of assessment will provide the
necessary proof– Relevant learning goals– Measure our performance with data– Continuous improvement
• The schools that master this will be the leaders
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Higher Education Needs a Different Operating Model
• Costs must be contained– A change in focus from inputs to outputs
• Delivery systems for services need to be streamlined and improved
• Strategic alliances between and among institutions could lead to creative new approaches
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Getting from Here to There: Strategic Planning
• Vision – Where are we going?• Mission – Why do we exist?• Strategic Goals – What is our focus?• Objectives – What results do we want?• Actions – How will we get there?
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The Importance of Mission
• Ultimately, everything we do must be in furtherance of the mission.
• We are judged – by students, by accreditors, by external publics - by our fidelity to mission.
• In faith-based institutions, this is an important differentiator
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Strategic Goals
• Critically important new things that must be done to move the institution to the next level
• Avoid “continue”, “maintain”, and “further develop”
• Watch out for the “planning to plan” syndrome
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Execution is Critical
• Detailed plan for each action item– Responsible party– Budget– Time frame– Proposed activities– Desired outputs– Measurable outcomes
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Execution is Critical
• Periodic reviews and revisions
• Performance metrics
• Annual individual action plans
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Your Challenge
• What will be your role in crafting the strategic response to the critical challenges your institution faces?– College or University-Wide strategic planning
committee– Critical division, department or other unit plan