strategic online marketing plan template
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Strategic Online Marketing PlanA business template from Heardable.com
Copyright 2010, Heardable, Inc. 1-888-520-0034 [email protected]
Customer is at the center
Objectives
Goals
Strategies
Tactics 2
Strategic online marketing planToday's date
Objectives
Goals
Strategies
Tactics
Become a business success story
Build an effective online brand Grow customer base
100k website visits /mo
200 paid customers /mo
Heardable Score >580
1,000 inbound links
10k Twitter followers
Optimize website
Embrace publishing
Launch paid advertising
ID pitfalls & opportunities
Hire SEO consultant
Multivariatetesting
Usability testing
Optimize for mobile
Hire social media mngr
20+ blog posts each mo
Syndicate w/ RSS & API
YouTube/FB channels
SEM buys on Google
Affiliate program
Social search campaigns
Test mobile ads
Subscribe to Heardable
Implement tracking code
Daily data briefings
Performance based bonuses
Strategic online marketing plan (sample)11/1/10
Objectives
Goals
Strategies
Tactics
Our Services & Expertise
1. Online marketing strategy 2. Brand story, value proposition & positioning3. Brand performance analysis & optimization4. Competitive assessments5. Social networking & social search6. Seminars & workshops7. Industry reports & analysis
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Our Team Our CEO, Jon Samsel, was the founder and managing director of RoadLoans.com and has 20 years experience working as a senior online marketing executive for top brands like Bank of America, Countrywide, and Ford.
Our Director, John Sharp, previously raised $125M in equity investment. He started Deal Horizon.com, LenderExchange.com, and is the former CEO of Authentium, a software-as-a-service company
Our marketing strategist, Gunther Sonnenfeld, is a brand consultant and social technologist with 15 years of Fortune 500 and global non-profit experience, including brands such as Skype, Toyota and Adobe.
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Heardable.commeasure your brand effectiveness online
1-888-520-0034 | [email protected] Ventura Blvd., Suite 201, Los Angeles, CA 91403
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