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Strategic marketing Creative services Web development video production 2013 High Rock Marketing Summit Leitersburg Cinemas

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New Trends in Marketing and Advertising by: Rich Daughtridge, Founder and President, High Rock

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The Big Picture Marketing versus Advertising. think of marketing as a pie w/ advertising being a slice of that pie. The world of advertising is crowded and noisy... so effective marketing is less about interrupting and more about participating and creating valuable content. Effective Marketing=Integrated Marketing Crunch Numbers Create the Marketing Plan Advertise and Execute

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The Digital Picture The ability to measure results and therefore, make better decisions. Digital feels risky because it is. Technology accelerates everything... so react accordingly!

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Website Design and Development Simon Foster: I always keep it in mind that no matter how beautiful I make a website the average user only really wants to spend about 10 seconds on it. Sozurce: http://www.awwwards.com/10-web-design-trends-for-2013.html

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Less about design, more about finding information Website Design and Development Usability and Simplicity Content Marketing Content-Management System Software-as-a-Service

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Mobile Rachel Andrews said, We were all saying in a few years time were going to have massive screens and all this space and people are going to have really fast connections and whats happened is weve all ended up on tiny little screens with crappy bandwidth. Sozurce: http://www.awwwards.com/10-web-design-trends-for-2013.html

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Two Mobile Categories: Smart Phone Applications Mobile-Friendly Websites

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Smart Phone Application Theres an app for that!

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Website: Chipolte.com

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Mobile App: Chipolte

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Website: HagerstownHonda.com

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Mobile-Friendly Website

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source: http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/

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source: http://www.howtogomo.com/en/d/why-go-mo/#reasons-mobile-matters

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Other Devices: Tablet Mini-Tablet Phablet

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the end.