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http://scholar.harvard.edu/http://www.industrystudies.pitt.edu/pittsburgh12/documents/4.7%20-%20Selim%20(Paper).pdf

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http://www.academia.edu/3990802/SWOT_Analysis_of_Starbucks_Positive_Negative_Internal_Strengths_Starbucks_recently_launched_first_major_advertisinghttp://www.academia.edu/3990802/SWOT_Analysis_of_Starbucks_Positive_Negative_Internal_Strengths_Starbucks_recently_launched_first_major_advertising