strategic management dbm au09 group08
DESCRIPTION
Final Presentation of the year ...4th July 2010TRANSCRIPT
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IT - PCS/ LAPTOPSIT - PCS/ LAPTOPS
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IT - PCS/ IT - PCS/ LAPTOPSLAPTOPSPRESENTED BY,0092 GaneshK0087 SachinP0138 MehnazK0139 ShabanaK
Dude, you're getting a Dell!
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Listen. Learn. Deliver. That's what we're about.
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GOLDEN RULE AT DELL
Disdain inventory Always listen to the Customer
Design Never sell indirect
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INTRODUCTION
A Fortune 500 Corporation World 2nd largest Computer manufacture An American based Corporation Deals mainly Computer Hardware Deal directly with end user End user can customize a/c their need
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HISTORY OF DELL
Founded by Mr. Michael Dell a 18 year boy Estd in 1984 at Texas in his Dorm Registered as PC’s Limited With a very little fund only Launched its 1st PC (named Turbo PC) in 1985 Its contains Intel 8088 MPU In 1996 ,it became a 1 million dollar company
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KEYPERSON AT DELLMichael Dell :--
Founder of DELL computer Youngest CEO in World Left college to focus on his Business
in 1985 Now CEO and Chairman of DELL
Pursuing his degree in medicine Have a hobby of building Computers
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Dell head quarters Round Rock, Texas
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MAJOR ACHIEVEMENTS Introduced fastest computer in 1986 Its has lowest price among all other Went to SPRING COMDEX’s 86 Expanding his business globally Open office in London in June 1987 Introduced Li-ON battery in 1993 AMD mpu firstly used by DELL www.dell .com is launched in June 1994
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Rank Revenues Profit Year
($ millions) ($ millions) 33 61,101.02,478.0 200934 61,133.02,947.0 200834 57,095.02,614.0 200725 55,908.03,572.0 2006
Dell at Fortune 500
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BREAKTROUGH As soon as www.dell.com is launched Customization become very easy Than telephonic customization Product list is available with Price Direct purchase with credit card Brochure sent directly to email Technical support Even complain is accepted there
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MAJOR SETBACKS First setback experienced in year 1984 When huge stock of 256k memory chip
become useless Due to capacity of memory increased (from
256k to 1 MB) in almost Overnight OLYMPIC series got huge failure Potentially affected batteries were sold with
Laptops in 2006
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CRITICISM For different main board and PSU in 1990 For better Business bureau in 2005 For Quality of customer service in 2006
Replace all the defected batteries Improve its customer service by investing 150
million dollars
OVERCOME :--
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Dell Products
Dell
• Laptops and Minis • Desktop Computers• Printers and Ink • Televisions• Software(Anti-Virus and security, Business and Office, Operating Systems, etc,)• Allienware• Gaming PC and Console • Digital Cameras & CamCorder• Desktop Accessories(Keyboard, speakers,headphones, headset, adapters e.t.c)• GPS (vehicle, phone, outdoor)• Handhelds & Phones• Memory(Dell memory, memory sticks, memory upgrades)• Laptop accessories(cases, mice, keyboards, adapters, batteries, etc;)• Mp3 players• Networking (adapters,routers,wireless/wifi, etc)
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Dell Services
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CURRENT MARKET POLICY
Lowering of prices Offers free products Offers free shipping Purchases via internet/telephone Customization via internet/telephone All types of advertisement
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Advertisement & Promotion
By print media Giving various discount on large
purchase Through Electronic media Image advertisement By making
“Ben Curtis” its brand ambassador
“ DUDE YOU ARE GETTING A DELL “ a slogan used for advertisement
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Market share 2nd Largest Share of PC business With 19.2% market share Just after HP with market share 23.9% Still very limited success in INDIA Have global collaboration with Xerox for printing
solution In INDIA have collaboration with WIPRO 8.1% share in Server market
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Its competitor strategies
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Its competitor strategies
Other also started direct delievery.eg: HP Providing essential software Introducing tough pad Image advertisement from Local legends Buying competitor unit to down competition Grey marketing of various computer products
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FUTURE PREDICTION Image advertising by Local Legends Focus more TV advertisement Free Home delivery Emphasis on Peripheral Goods Open more DISPLAY OUTLET Like recently tie up with “GOME Group” the
largest electronic retailer in China
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Learning on the Fly Learns quickly when facing new problems; A relentless and versatile learner; Open to change; Analyzes both successes and failure for clues to
improvement; Experiments and will try anything to finds solutions; Enjoys the challenge of unfamiliar tasks; Quickly grasps the essence an the underlying structure
of anything.
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Purely for you`
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Strategy with colorful life
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Thank you