Strategic management6TR503

The London College, UCKStudent:Oana ChirilaID: 100328201Course Leader:Key Crewe

Intercontinental Hotels Group brands

Research findings: Intercontinental Hotels

Group- strategic management and risk management

Intercontinental Hotels Group culture

The company business model

Strategic and non-strategic decisions adopted by the organisation

Intercontinental Hotels Group- strategic management and risk management

SWOT analysis

PEST analysis

Intercontinental Hotels Group culture

The corporate culture is to act responsibly in everything they do.(IHG,2013)

The company business model

owned model

franchised model

managed model

Its all about a good……

Strategic decisions adopted by IHG

The strategic decisions are taken by CEO (board of directors, chief executive operator, business director, managers)(Crewe, 2013)

IHG strategy

Ihg Strategy Guest love -by providing the best service to

the customer the business profit will increase, insuring a great future for the company;

People engagement -is a key tool for a smooth run of the business;

Total revenue -increasing the revenue by up selling services providing by the company: accommodation, conferences, entertainment, food and beverages;

Margin(IHG, 2013)

Non strategic decisions adopted by IHG

Non-strategic decisions are taken by supervisors, workers in order to fulfil the request from HD (head of department). (Liu,2013)

Managing riskat IHG

IHG buy and sell hotels on a regular basis, which it could be considered to be risky.(IHG,2012)

Conclusion The multimedia

presentation includes a brief evaluation of the main points a successful organisation needs on a competitive market;

A video about risk appetite and maturity;

References Balanced Scorecard Institute(2013)Balanced scorecard basics.[online]Available from:

http://balancedscorecard.org/Resources/AbouttheBalancedScorecard/tabid/55/Default.aspx[accessed:30.11.13] (Crewe, K., (2013) Strategic Management, LCUCK-Class-handouts) A. Doyle, P. & Stern, P. (2006) Marketing Management and Strategy: The marketing plan. Harlow: Pearson

Education Limited B. Doyle, P. & Stern, P. (2006) Marketing Management and Strategy: Business unit strategy. Harlow: Pearson

Education Limited IHGplc.(2013)Annual report and financial statements.[on-line]Available from:

http://www.ihgplc.com/files/reports/ar2012/docs/IHG_Report_2012.pdf#page=39[ accessed:05.11.2013] IHGplc.(2013) Brand news .[on-line] Available from: http://www.ihgplc.com/index.asp?PageID=414&NewsID=2918 [accessed :05.11.2013] Intercontinental Hotels Group(2013)Crisis Toolkit [on-line video].05.01.2013.Available from-

https://www.ihgmerlin.com/portal/server.pt?open=512&objID=12048&PageID=0&cached=true&mode=2&userID=3037#linkitemDA_2552619[Accessed:05.11.2013].

IHGplc.(2013)Corporate Reputation.[online] Available from: http://www.ihgplc.com/files/reports/arv2007/index.asp?pageid=6[accessed:22.11.13]

IHGplc.(2013)Thenaturalstrategy.[online]Available from : http://blog.thenaturalstrategy.com/tag/ihg/[accessed:22.11.2013]

IHGplc.(2013) Risk factors 2010.[online]Available from: Available from: http://www.ihgplc.com/files/reports/ar2009/2010-risk-factors.html[accessed[accessed:22.11.13] IHGplc.(2013)Brands IHG imagejpg.[online].Available from:https://www.google.com/search?

q=ihg+brands&source=lnms&tbm=isch&sa=X&ei=dIavUtTQMaPY7AbkvIHADw&ved=0CAkQ_AUoAQ&biw=1024&bih=676#facrc=_&imgdii=Ga3cpxl7MrbvxM%3A%3BiCO5FDHDKsYrMM%3BGa3cpxl7MrbvxM%3A&imgrc=Ga3cpxl7MrbvxM%3A%3BAPZsry46qEvrKM%3Bhttp%253A%252F%252Fwww.verskans.com%252Fwp-content%252Fuploads%252F2013%252F03%252Fintercontinental-hotel-group-ihg-brands1.gif%3Bhttp%253A%252F%252Fwww.verskans.com%252F2013%252F03%252Ftop-publicly-listed-hotel-stocks-in-2013%252Fintercontinental-hotel-group-ihg-brands-2%252F%3B447%3B282 [Accessed:01.11.2013]

Thank you for listening!