strategic health - bgamarketing.co.nzbgamarketing.co.nz/.../02/bga-2018-portfolio-01.pdf ·...

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Page 1: strategic health - bgamarketing.co.nzbgamarketing.co.nz/.../02/BGA-2018-Portfolio-01.pdf · Clinicians Packaging redesign, and detailed brand guidelines for future in-house production

strategic healthcommunications

Page 2: strategic health - bgamarketing.co.nzbgamarketing.co.nz/.../02/BGA-2018-Portfolio-01.pdf · Clinicians Packaging redesign, and detailed brand guidelines for future in-house production

BGA Marketing LtdRedesign logo, and company branded materials.

branding

Page 3: strategic health - bgamarketing.co.nzbgamarketing.co.nz/.../02/BGA-2018-Portfolio-01.pdf · Clinicians Packaging redesign, and detailed brand guidelines for future in-house production

BGA Marketing Ltd branding

Page 4: strategic health - bgamarketing.co.nzbgamarketing.co.nz/.../02/BGA-2018-Portfolio-01.pdf · Clinicians Packaging redesign, and detailed brand guidelines for future in-house production

Examples of new packing produced in-house by Lifestream using BGA supplied style guide

NEW packaging mock

LifestreamPackaging redesign, plus style guide for future brand development and marketing.

Original packaging

packaging

Page 5: strategic health - bgamarketing.co.nzbgamarketing.co.nz/.../02/BGA-2018-Portfolio-01.pdf · Clinicians Packaging redesign, and detailed brand guidelines for future in-house production

CliniciansPackaging redesign, and detailed brand guidelines for future in-house production.

Examples of new packing produced prior to handover

Original packagingNEW packagingOriginal packagingNEW packaging

packaging

Page 6: strategic health - bgamarketing.co.nzbgamarketing.co.nz/.../02/BGA-2018-Portfolio-01.pdf · Clinicians Packaging redesign, and detailed brand guidelines for future in-house production

CliniciansUpdating POS materials in-line with new look and feel, and promotion of new products.

Shelf ticket, mini leaflet & poster

marketing materials

Page 7: strategic health - bgamarketing.co.nzbgamarketing.co.nz/.../02/BGA-2018-Portfolio-01.pdf · Clinicians Packaging redesign, and detailed brand guidelines for future in-house production

Dietary supplements are not a replacement for a balanced diet. Always read the label, and use as directed. Do not exceed the recommended daily dosage. If symptoms persist, see your health professional. Douglas Pharmaceuticals Ltd, Auckland.

NZ’s #1 Natural Bronchial Syrup *

TAPSNA8727 BGA161111

* AZTEC Pharmacy Dietary Supplements Dollar Sales (Cold & Flu Liquids): 6/11/2016.

161111 Prospan POS Shelf Wobbler 04.indd 1 20/01/17 12:37 PM

Clinicians

Shelf ticket, wobbler & poster for Prospan 2017 Winter campaign

Poster to promote new family friendly Vitamin C product

marketing materials

Page 8: strategic health - bgamarketing.co.nzbgamarketing.co.nz/.../02/BGA-2018-Portfolio-01.pdf · Clinicians Packaging redesign, and detailed brand guidelines for future in-house production

Ultibro – Novartis2018 leave item directing focus to one of the key benefits ahead of the main competitors.

marketing materials

Page 9: strategic health - bgamarketing.co.nzbgamarketing.co.nz/.../02/BGA-2018-Portfolio-01.pdf · Clinicians Packaging redesign, and detailed brand guidelines for future in-house production

COPD – NovartisOngoing brand awareness campaign for COPD products (Seebri & Ultibro) targeted at doctors and specialists.

marketing materials

Page 10: strategic health - bgamarketing.co.nzbgamarketing.co.nz/.../02/BGA-2018-Portfolio-01.pdf · Clinicians Packaging redesign, and detailed brand guidelines for future in-house production

Silvasta – Douglas PharmaceuticalsComplete re-brand (logo included) of existing Silvasta product, ready for relaunch as a newly classified drug. Collateral includes brochures, in-store POS materials, and advertising placements.

In-store poster

Folded 8 panel mini leaflet

Wobbler & information leaflet

campaign

Page 11: strategic health - bgamarketing.co.nzbgamarketing.co.nz/.../02/BGA-2018-Portfolio-01.pdf · Clinicians Packaging redesign, and detailed brand guidelines for future in-house production

Silvasta – Douglas PharmaceuticalsIn-store POS material to promote Silvasta’s loyalty programme.

In-store poster

Loyalty card & registration brochure

campaign