strategic direction statement - affinity water · pdf filestrategic direction statement 3 it...
TRANSCRIPT
![Page 1: Strategic direction statement - Affinity Water · PDF fileStrategic direction statement 3 It is our duty to provide safe and wholesome drinking water in sufficient quantities to meet](https://reader031.vdocuments.mx/reader031/viewer/2022021818/5aada2557f8b9aa06a8e960f/html5/thumbnails/1.jpg)
1
Strategic directionstatementWhat will the future be like over the next 25 years?
December 2007
![Page 2: Strategic direction statement - Affinity Water · PDF fileStrategic direction statement 3 It is our duty to provide safe and wholesome drinking water in sufficient quantities to meet](https://reader031.vdocuments.mx/reader031/viewer/2022021818/5aada2557f8b9aa06a8e960f/html5/thumbnails/2.jpg)
Strategic direction statement
2
Page
1. Chairman’s foreword 3
2. The context of our strategy: what will the future be like over the next 25 years? 5
2.1 Socialandeconomiccontext 5
2.2 Ourcustomers’opinionsandbehaviour 6
2.3 Legalandregulatoryframework 7
2.4 Marketcompetition 8
2.5 Theenvironment 9
3. Our strategy and customers’ priorities 10
3.1 Meetingdemand 10
3.1.1 Demandforwater 11
3.1.2 Oursupplyofwater 11
3.1.3 Enoughwateravailableforourcustomers 12
3.1.4 Managingdemand 15
3.1.5 Ensuringsupply 19
3.2 Rightquality 21
3.2.1 Howwewillmakesurethatwaterisoftherighttechnicalandaestheticquality 23
3.3 Theenvironment 24
3.3.1 Howwewillhavetherightcareandconsiderationfortheenvironment 26
3.4 Minimisingdisruption 28
3.4.1 Howwewillminimisedisruptiontosupply 29
3.5 Affordability 32
3.5.1 Howwewillensurethatwaterremainsaffordable 32
4. Summary 34
Contents
![Page 3: Strategic direction statement - Affinity Water · PDF fileStrategic direction statement 3 It is our duty to provide safe and wholesome drinking water in sufficient quantities to meet](https://reader031.vdocuments.mx/reader031/viewer/2022021818/5aada2557f8b9aa06a8e960f/html5/thumbnails/3.jpg)
Strategic direction statement
3
Itisourdutytoprovidesafeandwholesomedrinkingwaterinsufficientquantitiestomeetthedemandofourcustomers.Weneedtodothisatapricethatisaffordableandinthecontextofclimatechangeandsustainability.Weneedtoupholdthetrustnotonlyofthosewhouseoroverseeourservices,butalsoofthepublicatlarge.
Thewaysinwhichwewillfulfilourobligationswillundoubtedlychangeoverthenext25yearsandbeyond.Wewillhavetoadapttoevolvingcircumstancesintheenvironment;therewillbedemographicshifts,changesinmarkets,inregulation,inpoliticalthinking,andofcourseinwhatourcustomersexpectofusandwhattheyarewillingtopayfor.Allthesechangeswillaffectandshapewhatwedo:fromsupplyingwaterfromsourcestotap,tocommunicatingwithandservingourcustomers.
Webelievethatthepriceofanddemandforwaterandthesystemofregulationunderwhichitisprovidedcouldchangemarkedlyoverthenext25years.Thepricesthatwechargeforwaterarelimitedbyoureconomicregulator,OFWAT,whichwillsetpricelimitsin2009forthefiveyearperiod2010-15.Theaveragehouseholdbillforwatersupplyiscurrently£150peryear.Ouroverallstrategicintentisstraightforward.Wewill:
• balancethesupplyofanddemandfordrinkingwaterinthemediumandlongtermthroughmanagingdemandandextendingsupply,a“twintrackapproach”
• ensurethatourassetsaredurable,strongandresilienttobothsocialandenvironmentalpressures
• listentoourcustomers,tounderstandthemand,whereverpossible,toexceedtheirexpectationsofus.
Weconsultourcustomersandstakeholderscontinuallyandhavegroupedourstrategyintofiveobjectiveswhichmatchourcustomers’priorities.Theyare:
1. Enoughwaterwillbeavailabletoourcustomersbynormalmeansinallbutextremecircumstances
2. Waterwillbeoftherighttechnicalandaestheticquality
3. Wewillhavetherightcareandconsiderationfortheenvironmentinwhatwedo
4. Thereshouldbeminimaldisruptiontosupplyinthecourseofournormaloperations
5. Watershouldremainaffordableforcustomers.
ThisStrategicDirectionStatementsetsoutthecontextwithineachoftheseareas,thechallengesweface,andthewaysinwhichwewilladdressthemoverthenext25years.Thesummaryattheendofthisdocumentsetsoutabroadtimescaleforourprogrammeofimplementation.
Thisstatementdealswithourstrategyratherthanouroperations,withhigh-levelperspectivesratherthandetail.OurBusinessPlanswillcomplementthisdocumentandsetouttheoperationaldetails,resources,timetablesandmeasurements.Whatfollowshereisourstrategicdirectionforthenext25years.
1.Chairman’sforeword
![Page 4: Strategic direction statement - Affinity Water · PDF fileStrategic direction statement 3 It is our duty to provide safe and wholesome drinking water in sufficient quantities to meet](https://reader031.vdocuments.mx/reader031/viewer/2022021818/5aada2557f8b9aa06a8e960f/html5/thumbnails/4.jpg)
Strategic direction statement
4
AboutThreeValleysWaterThreeValleysWaterservesover1.3milliondomesticandbusinesspremisesinnorthLondonandthehomecounties,northandwestofthecapital.Onaverageweput840millionlitresofdrinkingwaterintosupplyeachday.Mostofthewaterwesupplycomesfromundergroundsources,butwealsosupplytreatedwaterfromtheriverThames.AsmallproportionofourwaterissourcedfromGrafhamWaterReservoirinCambridgeshire.Wedistributetreatedwaterthrougha
networkofover14,000kmofmains.Wedonotprovidewaste
waterservicesbutbillonbehalfoftheservice
providers(eitherThamesWaterorAnglianWater)inourarea.
ThreeValleysWaterataglancein2006/7Customerservice• Over3.2millionpopulationserved• Over30%ofcustomerspaybywatermeter• 1.2millioncustomercallsreceived• 3,400writtencomplaintsreceived• Dailydemandforwaterperpersonis8%above
thenationalaverage
Assets• 60%ofourwaterisabstractedfrom
groundwatersources• 40%ofourwaterisabstractedfromriversources• 82%ofwaterputintosupplyrequirescomplex
treatment• 14,000kmofwatermains• 87watertreatmentworks• 130servicereservoirs,63watertowers,
187pumpingstations• 318mainsburstsper1,000kmofmain
Environment• 17%ofwatersuppliedislostthroughleakage• About20%ofstreetworkwasteisre-usedrather
thanbeingdisposedoftolandfill• 100%ofwatertreatmentwastesarerecycledas
soilconditioneronagriculturalland• Throughitseducationprogrammesour
Environment&EducationCentrecontinuestoencourageschoolchildrenandadultstousewaterwisely
• DesignatedasanareaofseriousWaterStressbyDefra
ThreeValleysWaterisownedbyVeoliaWater,theworld’slargestwatercompanywhichprovidesdrinkingwaterandwastewatertreatmentservicestonearly117millionpeoplein59countries.VeoliaWaterhasownedThreeValleysWaterfornearlytwentyyears,oneofthelongestperiodsofownershipofanywatercompanyinEnglandandWales.VeoliaWaterprovidesuswithgreatadvantagesinsharingknowledge,experienceandresearchanddevelopmentfromaroundtheworld.
Keyfinancialdataforthe
regulatedbusiness2006/07
Revenue:£213m
Operatingcosts:£134m
Capitalinvestment:£95m
Profitaftertax:£23m
Averageannualhouseholdbillforwater:£150
SURREY
BUCKINGHAMSHIRE
HERTFORDSHIRE
BEDFORDSHIRE ESSEX
GREATER LONDON
Luton•
•Hatfield
•Stevenage
•SaffronWalden
• Harlow
•Amersham
•Barnet
•Harrow
•Woking
•Staines
BERKSHIRE
![Page 5: Strategic direction statement - Affinity Water · PDF fileStrategic direction statement 3 It is our duty to provide safe and wholesome drinking water in sufficient quantities to meet](https://reader031.vdocuments.mx/reader031/viewer/2022021818/5aada2557f8b9aa06a8e960f/html5/thumbnails/5.jpg)
Strategic direction statement
5
Overthenext25years,therewillbeseveralforcesforchangethatwillaffectus:
• thesocialandeconomiccontext• ourcustomers’opinionsandbehaviour• thelegalandregulatoryframework• marketcompetition• theenvironment.
2.1OursocialandeconomiccontextWeexpectasasocietythatthequalityoflifewillimproveoverthenext25years.Ifrecentaverageratesofgrowtharemaintained,weshallbemorethantwiceaswell-offinrealtermsby2035.Wealsoexpectthatthepopulationwillincreaseandoccupantsperhouseholdwillfall.ThesefactorswillbeamplifiedbyhigherthanaverageeconomicregionalgrowthinSouthEastEngland;andtheyarelikelytoincreasethedemandforwater.Inordertosatisfythishigherdemand,theactionsweneedtotakecouldincreasethepriceforwater.
Inadditiontopopulationgrowth,thereareanumberofchallenginglocalfactorswhichimpactonourcostsandwhichwillcontinuetodosoforthemediumterm.Weoperateinadynamiceconomicregionthatischaracterisedbyasignificantnumberofinternationallyimportantconstructionprojects(suchassportingsitesforthe2012Olympics,ChannelTunnelRailLink,Crossrail,Heathrowexpansion)andavibrantservicesectorthankstothearea’sproximitytoLondon.Asaresultlocalemploymentlevelsareatarecordhigh,wagecostsandwageinflationexceedthenational
average,androads,motorwaysandpublictransportareheavilycongested.Theselocalfactorsaffectourabilitytorecruitandretainskilledstaffandtotravelaroundoursupplyarea,aswellasouroperatingcosts.
Wethereforebelievethattherewillbepressuretoincreasewaterbillsinfutureforthefollowingreasons:
•weseeacontinuingneedforinvestmentinthewatersupplysystem.Thisisrequired
principallyformaintainingandimprovingthewatersupplyinfrastructure.Butwe
willalsoneedtoextendourabilitytosupplywater,anddosoundermoreunpredictableconditions.Anycapitalinvestmentincreaseswaterbillsbecauseweborrowtofundinvestment.Thecostsofservicingourborrowingismetfromwater
charges.
•pricelimitsaresettoallowareturnonthevalueofthecompany’sassets.These
arecurrentlyvaluedataround£700millionbuttheirtruereplacementvalueisnearer£4billion.Asassetsarerenewedattheirreplacementcost,theassetvaluewillrise.Thismeansthatthediscountwillshrinkovertime,causingwaterpricestorise.
Anyincreasesinthepriceofwatermustbeseeninthebroadercontextofrisingincomesandrisingregionalwealth.Ourlocalcircumstancesinthisregardareparticular:inoursupplyregiontherewillbemorecustomersneedingmorewater.Manyofthosecustomerswillbebetteroffthantheyaretoday;butsomewillnot.OurBusinessPlansneedtoprovidesustainablesolutionsthataddresstheeconomic,environmentalandsocialconsequencesofouroperations.
2.Thecontextofourstrategy:whatwillthefuturebelikeoverthenext25years?
![Page 6: Strategic direction statement - Affinity Water · PDF fileStrategic direction statement 3 It is our duty to provide safe and wholesome drinking water in sufficient quantities to meet](https://reader031.vdocuments.mx/reader031/viewer/2022021818/5aada2557f8b9aa06a8e960f/html5/thumbnails/6.jpg)
Strategic direction statement
6
2.2Ourcustomers’opinionsandbehaviourAslivingstandardsandthedemandfordrinkingwaterincrease,sotoodoexpectationsaboutsupplyandthenatureoftheservicethatweareproviding.Thereiscurrentlysufficientclean,wholesomewatertosatisfyourcustomers’needs.However,asbasicexpectationsaremetcustomerswill,webelieve,considerothervalues,higherupthescaleofneeds,suchasinformationaboutwheretheirwatercomesfrom,howitisabstracted,treatedanddistributed.Webelievethisgreaterinterestintheroleofwaterintheenvironmentwillbesatisfiedbymoreprecisewaysofmeasuringenvironmentaleffectsandtheirmitigation.
InformationMoreover,ascustomersbecomebetterinformedaboutwheretheirtapwatercomesfrom,andhowitistreatedandpipedtotheirhomes,sotheirideaofwhatconstitutesgoodservicewillalsochange.Asaresult,inthefuturenotonlyreliabilitybutalsoswiftresponsewillbeofgreatervalue.Forexample,wewillneedtoactquicklyinprovidinginformationtocustomersaboutthewatertheyreceive,aboutinterruptionsorreplacementofpipes,andaboutusageandhowmuchourservicescost.
TechnologyInthisregard,ourconsultationsshowthatagrowingmajorityofcustomerssupportmeteredchargingasthefairestwaytopay.Theyunderstandthatinformationaboutwaterusagecanhelpreducedemandandmanagesupply.Newtechnologywillhavearoletoplayherenotonlyintechnicalchangestothewaywaterismeasuredandpriced,butinprovidingagreaterrangeofinformationthroughdifferentandnewmediachannels,includingtheinternet,mobilephonetechnologyanddigitaltelevision.Itishardtogaugepreciselytheeffectsoftechnologieswhichhavenotyetbeenappliedorevenconceived.However,itissafetoassumethatnewtechnologywillchangethewayweoperate,and
changethewaysinwhichwecommunicatewithourcustomers.Inbothourownoperationsandinourrelationshipswithcustomers,suppliers,regulatorsandthemedia,weanticipatethatnewtechnologieswillallowustomeasureandanalysemoreaccurately,andcommunicatefasterandmoreoften.Wewillalsobeabletotargetourcommunicationstodifferentgroups,refiningtheformandcontentofourinformation.
CommunicationFortheirpart,ourcustomerswillrightlyexpectnewtechnologytohaveabeneficialeffectinkeepingtheminformedofourserviceandensuringthatworksarecarriedoutquickly,cleanly,andwithminimaldisruption.Allutilitiescompanieswillhavetobeinnovativenotonlyinthewaytheyusenewtechnologytoruntheirbusinessandworkwiththeirsuppliers,butalsoinhowtheymodeltheirbusinessandoffernewservices.Ourplanswillanticipateandrespondtocustomerneedsandwillcontinuetodeliverahighquality,reliableservice.Inlocalterms,inanareaofhighpopulationdensitywhererepairsaffectthedailylivesofmanycustomersandcommuters,newcommunicationstechnologieswillenhanceourservice.
![Page 7: Strategic direction statement - Affinity Water · PDF fileStrategic direction statement 3 It is our duty to provide safe and wholesome drinking water in sufficient quantities to meet](https://reader031.vdocuments.mx/reader031/viewer/2022021818/5aada2557f8b9aa06a8e960f/html5/thumbnails/7.jpg)
Strategic direction statement
7
2.3LegalandregulatoryframeworkWeexpectthelegal requirementswhichwehavetomeettobecomemoreonerous.Thisisnotsimplyaquestionofrequirementsinrespectofdrinkingwater.Weexpectnewnationalandinternationalrequirementstomitigateclimatechange,implyinglimitationsoncarbonemissions.Asastart,weshallbeincludingmeasurestolimitcarbonemissionsinourBusinessPlanfor2010-15.Legallimitationsonenvironmentalimpactarealsolikelygraduallytobecomemorestringent,inpartasaresultofprogressivetighteningundertheWaterFrameworkDirective.Thesignsarealsothatrequirementsinrespectofhealthandsafety,employmentstandards,andthelikewillbecomemoredemanding,whatevertheactioncompaniestakevoluntarilytoimprovetheirperformance.Thiswillbeacontinuingpoliticalimperative,despitefrequentgovernmentalcommitmentstoderegulation.
Theevolutionofthestructure and shape of water regulationoverthenext25yearsismoredifficulttopredict.Wehopefornewapproaches,includingmoreco-andself-regulation,greaterregardforvariationsinrisk,increasedregulatoryconsistencyandlong-termclarity,andlessmicro-managementbyregulators.Asthiswould,however,reversetheinexorabletrendofthelast20years,wedonotexpectmuchchangeinpublicandmediaattitudesandexpectationsintherightdirection,howeverdesirable.Thisisnotsimplyaquestionofeconomicregulation.Forexample,wedependonaccesstowaterresources,bothexistingresourcesandnecessaryadditionalresources.TheEnvironmentAgencycontrolsaccesstotheseresources(andhaslegalobligationsnotonlytoprotecttheenvironmentbuttoallocateandaugmentresourcesforotherpurposesasnecessary).Wehaveanabsolutedutytosupplydrinkingwater,andourcustomersandthemediaholdusaccountable
forhavingenoughdrinkingwatertomeetcustomers’needs.Itisimportantthatweworkcloselywithourregulatorstoensurethatwehavesufficientwater,whilereducingwastethroughleakageandatthesametimeencouragingcustomerstocutbackdemandwheretheycanwithoutlesseningtheirqualityoflife.Whereachoicebetweensupply-sideanddemand-sidemeansofmeetingdemandisnecessary,thechoiceshouldbemadeonobjectiveratherthansubjectivegrounds.
Overthenext25yearsweshallneedthehelpofgovernmentandregulatorsinpromotingtheefficientuseofdrinkingwater,throughmetering,tariffs,technologicalinnovation,andothermeansofencouragingwaterefficiency.Indoingthis,weneedtoprotectvulnerablecustomersandthoseonthelowestincomes.Governmentandregulatorsneedtorecognisethedifficultythatrisingwaterpricesmeanforsome:iftherecannotbespecifichelpforthem,cross-subsidytohelpthemmustnotberegardedasdiscriminatorypricing;norinthelongerrunshouldcross-subsidybeprovidedbytheunhealthyandcovertmeansofspreadingthecostofbaddebtacrossallcustomers.
![Page 8: Strategic direction statement - Affinity Water · PDF fileStrategic direction statement 3 It is our duty to provide safe and wholesome drinking water in sufficient quantities to meet](https://reader031.vdocuments.mx/reader031/viewer/2022021818/5aada2557f8b9aa06a8e960f/html5/thumbnails/8.jpg)
Strategic direction statement
8
2.4MarketcompetitionAmongregulatorsandinsomepoliticalcircles,thedesireforcompetitionbetweenwatersupplierswillgrow.Wearereadytocompeteifitwillbenefitcustomers.Butsuspicionofcompetitioninthissectorislikelytocontinueamongthegeneralpublicandthiswillhampersignificantextensionsofcompetition.Ourcustomersdonotgivehighprioritytocompetitionindomesticwatersupplyandfearthatitwouldmeanhigherratherthanlowerprices.Muchdependsonpoliticalandregulatoryattitudestowardswhetherornotthepresentregionalandareaaveragingofprices(which,forexample,increasespricesoverallforurbancustomersanddecreasesthoseforruralcustomers)shouldbemaintained,againstabackgroundinwhichmoremeteringwillproducesignificantvariationsinthebillsofindividualcustomers.
Generallyspeaking,itischeapertosupplywatertothosewholiveclosetowatersourcesandtreatmentplants,ortothosewholiveinurbanareasofhigherpopulationdensitybutthisisnotreflectedintheirwaterchargessincesomecustomersinpracticesubsidiseothers.Competitionwillresultinanunwindingofcross-subsidy;thatis,therewillbemoreextremesofhighandlowpricesforwater.
Competitionmaybeintroducedinthecustomerservicesegmentofthevaluechain,butmajorextensionsincompetitionareonlylikelyfordomesticcustomersifareacross-subsidyissignificantlyreduced.Politicalattitudessuggestthatprogresswill
beslow,despiteacademicandthink-tankinterestinit.Ifthereweretobemorecompetitionindomesticsupply,whetherthroughgreaterde-averagingofpricesand/orcompetitionforprovisionofcertainseparablesegmentsofthesupplychain,thiswouldlikelytoimpairtheco-operationandcollaborationwhichtheEnvironmentAgencywishestoseeintheuseofwaterresourcesattheregionallevel.Theenvironmental,commercialandsustainabilityissuesinherentinlocalcompetitionwouldhavetobecarefullyhandled.
Wewouldwelcomegreaterapplicationofeconomicpricingtowaterabstractionandexpectthattherewillbemorecompetitioninabstraction.Tradingofabstractionlicencesandeconomicpricingofaccesstowaterresourcesaresensibleandwouldencourageinvestmentdecisionsandpricingwhichtakefulleraccountoftheenvironmentalimpactofabstraction.
![Page 9: Strategic direction statement - Affinity Water · PDF fileStrategic direction statement 3 It is our duty to provide safe and wholesome drinking water in sufficient quantities to meet](https://reader031.vdocuments.mx/reader031/viewer/2022021818/5aada2557f8b9aa06a8e960f/html5/thumbnails/9.jpg)
Strategic direction statement
9
2.5TheenvironmentThenaturalandbuiltenvironmentwillchangehowwefind,useandthinkaboutwateroverthenext25years.Inthenaturalenvironment,weoperateinaneraofclimatechangewhichwemustanticipateinourstrategicplanningandwhatitmeanstotakeaccountofthefuture.Ournaturalenvironmentiscomingunderincreasingpressure.Ourwater,theproductofbothourclimateandourland,howeverabundant,ishighlysensitivetoenvironmentalchange.Historically,asanindustrialsocietywetoleratedthepollutionofourwatercatchmentareasfromurbanandagriculturalpollution,usedpoorlyprotectedlandfillsitesandfailedtocleanuptoxicsites.Landandgroundwaterpollutionhasbeenalong-termchallengeinourarea.
Now,asapost-industrialsociety,wehaveanawarenessofpastpollutantsandhowtocounterthem.Buttherearenewchallenges:newpollutantsfromnewsources;chemicalsandprocessesoncethoughtsafearenowbeingreassessedandregardedasdangerous.TheWaterFrameworkDirectiveshouldimprovetheprotectionofsurfaceandgroundwaterfrompollutionandinparticulartheprotectionofpublicwatersupplysourcesbutthiswillrequireconsiderableeffortandcostforboththewaterindustryandtheEnvironmentAgency.TheWaterFrameworkDirectiveshouldstarttoimprovethenaturalenvironmentnowandoversuccessivegenerations,butitseffectivenesswillbemeasuredoverthelongterm.Itmaytakemanyyearstomakeasignificantimprovementingroundwaterinparticular.Meanwhilewewillhavetocontinuetomanagethesituation,andwherenew,poorerqualitysourcesofwaterwithhigherconcentrationsofpollutantsareusedthesewillrequirehighstandardsofwatertreatmenttoensurethequalityofsuppliestocustomersismaintainedatalltimes.
Ourbuiltenvironmentputspressuresonpresentandfutureresources.WerecognisethatintheSouthEast
furtherurbanisationisneededforeconomicgrowthwhichgeneratesincreasesinpopulationandhouses.Inabusy,crowdedenvironment,allutilityproviderswillhavetoconsiderchangesinhowtheyoperate,howtheymaintainandrenewtheirnetworks,andhowtheycontinuetoprovideforperiodsofshortageinthefuture.Weexpectthatplanningwilltakeaccountofhowresourcesareusedandreused:plannersinlocalandcentralgovernmentwillhavetocollaboratebetterwithwaterutilitiestoensurethatsustainableresourcesareavailable.Balancingtheneedsofsocietywiththebuiltenvironmentinthiscontextisasignificantchallenge.Ourplanswillneedtobebothflexibleandrobustinthelongertermtoensurewedevelopnewresourceswherenecessaryand,inconjunctionwithdemandmanagement,moderatethedemandforwaterandreduceleakage
Theseforcesforchange,then,defineourfuture:society,ourcustomers,thelaws,marketcompetitionandthenaturalandbuiltenvironments.Togethertheymakeupthefullpicture;yeteachisdistinctbutrelatedandinterlinked.Ourstrategy,whichfollows,isdesignedtoenableustoachieveourmissionoverthenext25years.
![Page 10: Strategic direction statement - Affinity Water · PDF fileStrategic direction statement 3 It is our duty to provide safe and wholesome drinking water in sufficient quantities to meet](https://reader031.vdocuments.mx/reader031/viewer/2022021818/5aada2557f8b9aa06a8e960f/html5/thumbnails/10.jpg)
Strategic direction statement
10
Ouroverallstrategicintentisto:
• balancethesupplyofanddemandforwaterinthemediumandlongtermthroughmanagingdemandandextendingsupply,a“twintrackapproach”
• ensurethatourassetsaredurable,strongandresilienttobothsocialandenvironmentalpressures
• continuetolistentoourcustomers,andunderstandandexceedtheirexpectationsofus.
Thisinformsallourstrategicthinkingandplanning.Inthisdocument,weexpressitinaseriesofstrategicprincipleswhichwehavedevelopedbylisteningtoourcustomers.Throughout2007weconsultedextensivelywithcustomersandotherstakeholderstounderstandtheirpriorities.Infocusgroups,inface-to-faceinterviews,independentlymoderated,andinmorequantitativeresearch,customersandstakeholdersinformedusoftheirexpectationsandpriorities.Therearefiveclearpriorities:
1. Meeting demand:Enoughwatershouldbeavailabletoourcustomersbynormal(iepiped)meansinallbutextremecircumstances
2. Right quality:Watershouldbeoftherighttechnicalandaestheticquality
3. The environment: Weshouldhavetherightcareandconsiderationfortheenvironmentinwhatwedo
4. Minimising disruption:Thereshouldbeminimaldisruptiontosupplyinthecourseofournormaloperations
5. Affordability:Watershouldremainaffordableforcustomers
Informulatingourstrategy,wehaveturnedeachoftheseprioritiesintoastrategicprinciple.Ineach,
wesetoutthecontextasitappliestous;andthensaywhatwewilldotosecure
ourstrategicintent.TheSummaryattheendofthisdocumentsetsoutthetimescaleforourprincipalactivities.
3.1MeetingdemandEnoughwaterwillbeavailabletoourcustomersbynormalmeansin
allbutextremecircumstances
Thesupplyofanddemandforwaterrelatetoeachotherinmanyways.The
balancebetweenthetwohasabearingonallouroperations.Generally,itisfairlyeasytodistinguishthosemeasuresthatincreaseorsafeguardsupplyfromthosethatmeasureandcontroldemand.Sometimes,however,whatmightatfirstappeartobeasupplyproblem,suchasleakageinthemainswaternetwork,canalsobeviewedasademandproblem.Reducingleakageisawayofbothincreasingsupplyandreducingdemand.
3.Ourstrategyandcustomerpriorities
![Page 11: Strategic direction statement - Affinity Water · PDF fileStrategic direction statement 3 It is our duty to provide safe and wholesome drinking water in sufficient quantities to meet](https://reader031.vdocuments.mx/reader031/viewer/2022021818/5aada2557f8b9aa06a8e960f/html5/thumbnails/11.jpg)
Strategic direction statement
11
3.1.1DemandforwaterDemandin25yearswillbehigherthanitistoday.Weexpectaround200,000newhouseswillbebuiltinthenext20years,mostlyintheeastandnorthofouroperatingarea;thismeansa17%increaseinconnections.Weexpectoveralldemandtoincreaseby11%.Thiswillinturnrequireasignificantincreaseinthecapacityofthenetworktosupplydrinkingwatertoareasofpopulationgrowthanddemographicchange.Furthermore,weknowthatbetteroffcustomerswithrisingincomestendtousemorewater,otherfactorsremainingconstant.Thistendency,coupledwithapatternofwaterdemandthathassteadilyincreasedoverthelastthirtyyears,will,webelieve,causedemandtoriseratherthanfall.Whilewerecognisethatourpredictionscontradicttheprincipleofwaterneutrality,wenonethelessthinkthedemandforwaterinourareawillrise;thismakesthemanagementofdemandevenmoreimportantforus.
Demandforwaterwillnotbeconstant.Climatechange,leadingtolongerandhottersummerperiods,willalsodrivemorefrequentandhigherpeakseasonaldemands.Withoutcontrolsandmanagement,theperiodswhenwaterisnotfreelyavailablewillbecomemorefrequent.Withcontrolsondemandthroughreductionsinleakage,widespreadmeteringandwaterefficiency,wecanmakesurethereisenoughcapacitytomeetdemandforthemediumterm.Butinthelongertermthereisasignificantriskthathouseholddemandwillriseagainasmeteredcustomersbecomeaccustomedtopayingforwhattheyuse.
However,thereareindicationsthatdemandmightnotincreasetoorapidly.Wehaveseenlowerdemandbycertaincommercialcustomersoverthepasttwoyears.Moreover,weexpectthatwaterefficiencymeasures,suchasnewbuildingregulations(“wholebuilding”waterefficiency),efficiencydevices,increased
educationandawarenessfromthenextgenerationofcustomersarealsolikelytohavesomeeffectondomesticandcommercialdemand.ThesedemandmeasurescouldhelpusachievewaterneutralityandwillbeconsideredaspartofourWaterResourcesManagementPlan.
3.1.2OursupplyofwaterAtThreeValleysWater,60%ofourwatersupplycomesfromundergroundsources;therestcomesfromsurfacesources,primarilytheriverThames.Theresourcesavailablefrombothundergroundandsurfacesourcesarenowclassedas‘stressed’bytheEnvironmentAgency,andofferlimitedopportunityforexpansion.Theyarethreatenedbypollutioncausedbythearea’sindustrialpastandbypresentagriculturalpractice,andasaresultarelikelytobecomemoreexpensiveandmoredifficulttouse.Assourcesbecomemoredepleted,anycontaminantshaveagreatereffect,makingthepollutionmoreconcentrated.Theeffectsofchangingclimate,andbetterscienceandknowledgeinassessingenvironmentalevents,maymeanthatsomeexistingabstractionisunsustainable.
![Page 12: Strategic direction statement - Affinity Water · PDF fileStrategic direction statement 3 It is our duty to provide safe and wholesome drinking water in sufficient quantities to meet](https://reader031.vdocuments.mx/reader031/viewer/2022021818/5aada2557f8b9aa06a8e960f/html5/thumbnails/12.jpg)
Strategic direction statement
12
SincewedrawfromgroundwaterthatalsosupportstheenvironmentallysensitivechalkstreamsoftheChilternHills,wecouldberequiredtostopabstractioninupto20%ofoursourcesinfutureyears.Inaddition,changingrainfallpatternscausedbyclimatechangemayreducetherechargeofourundergroundsourcesandatthesametimeincreasedemandinthesummermonths.Amajorstudyweundertooktoassessthevariouseffectsofclimatechangeonourgroundwaterresourcespredictedthatgroundwaterlevelswillfall.Moreimportantly,thestudypredictedthatthebehaviouroftheaquiferislikelytochange,andwithwidervariabilitywithina12-monthperiod.Changesinclimate(with,forinstance,alongerseriesofsuccessivedrywinters)willproducemorefrequent“extremeevents”forgroundwater.Thehighandlowextremesofgroundwaterlevelsarelikelytobecomemorepronouncedandmorefrequent,withvaluesoutsidetherangewethinkofasnormal,especiallyinthelowestlevels.WewillbuildanadditionalprovisionintoourWaterResourceManagementPlanstoallowfortheserisks.
Threefactsareclear:
• waterisbecomingscarcerbecauseofenvironmentalchangeandpollution
• climatechangeislikelytoleadtomorefrequent“extremeevents”andthereforemoredrought,flooding,highertemperaturesandhighdemand
• competitionforaccesstowaterislikelytoincrease,therebyraisingthecostofthenextnewresource.
Theriskofgreaterflooding,duetoincreasedintensityofrainfallintheThamescatchment,willleadtogreaterriskofinterruptionoftheproductionandsupplyofwater.
3.1.3EnoughwateravailableforourcustomersHowwewillensurethereisenoughwateravailableforourcustomersbynormalmeansinallbutextremecircumstances.
Wehavesetouttheproblemsfacingusindemandandsupplyandourtwin-trackapproachtomanagingboth.ThesolutionsweprovidearesetoutinourWaterResourcesManagementPlan;thisensureswehavesufficientresourcestomeetdemandforwateruntil2035andbeyondandtakesaccountoftheconceptofwaterneutrality,animportantaspectofsustainability.ThePlanwillbepublishedforconsultationinApril2008butourpreliminaryviewoftheunconstrainedsupply/demandbalance,assumingmeteringdoesnotreducethedemandforwaterandwithoutnewwaterresources,isshowninFigure1above.
Figure1showsthatmeetingtheheightenedneedsofourcustomersoverthenext25yearswillrequireustomakeconsiderablenewinvestmentinbothdemand-
1000
1100
1200
1300Maximum critical period demand with safety margin
Water Available for Use
20402038203620342032203020282026202420222020201820162014201220102008
Figure1:ThreeValleysWaterSupplyDemandForecastwithnodemandsavingsfromhouseholdmetering
![Page 13: Strategic direction statement - Affinity Water · PDF fileStrategic direction statement 3 It is our duty to provide safe and wholesome drinking water in sufficient quantities to meet](https://reader031.vdocuments.mx/reader031/viewer/2022021818/5aada2557f8b9aa06a8e960f/html5/thumbnails/13.jpg)
Strategic direction statement
13
sideandsupply-sidemeasurestoensurewehaveenoughsuppliestomeetdemand.Theseinvestmentswillbeexpensiveandarelikelytoincreasetheoverallcostofwatersupplyforallourcustomers.TheGovernmentandregulatorswillhaveacentralroletoplayinmanagingcustomers’expectationsofpriceincreases.
Inplanningforbothsupplyanddemandinthelongtermthereislessriskinsolutionsthatexpandsupply(supplymeasures)thaninthosethatreducedemand(demandmeasures).Thisisbecausedemandmeasuresrequirereductionsinconsumptionandthereisconsiderableuncertaintywhethersavingswillendureintothefuture.However,asourwaterenvironmentisclassifiedaswaterstresseditisimportantwereducethedemandforwaterwherepracticableandFigure2(aboveright)showsthebenefitsweexpecttoseefrommetering.
Thediagramshowsthatweexpecttohavesufficientresourcesuntil2024astheblue‘wateravailableforuse’lineremainshigherthanthedemandlineevenafterincludingasafetymargin(knownas‘headroom’,i.e.thegapbetweenwhatwehaveavailabletosupplyandwhatcustomersuse).
Figure2alsoshowsthatreducingdemandaloneisinsufficientinthelongtermandweneedtoplantoincreasesupplyaswelltocopewiththerapidriseinpopulationinourarea.Inadditionitisimportantweplanwellinadvanceastheleadtimefornewsignificantsourcesofsupplyislong,andtheenvironmentalconsequencescanbeconsiderable.
Wecannotanddonotwanttopreventourcustomersfromusingthetapwatertheyarepreparedtopayforandsoitisimportantthatweplanforbothsupplyanddemandmeasures.Inaddition,actionstoprovidenewresourcescannotbeleftuntilitisclearaftertheeventthatdemandmanagementisinsufficienttomaintainsecurityofsupply.Suchanoutcomewillbeunacceptabletocustomers.Demandmanagementmustminimisewastageandinefficientuse,buttheinsuranceofresourcedevelopmentandadequateheadroomisessentialforcustomersandmustbeplannedforonalong-termbasis,notasemergencymeasures.
However,thereareconsiderablechallengesinmaintainingsufficientsafetymarginbetweensupplyanddemandinmoreextremeclimaticconditionsthatcouldoccurasaresultofclimatechange.Theseextremescouldinfluencebothsupplyanddemand.Wewillseektoprovidedrinkingwatersafelyandinsufficientquantitiestomeetthedemandsofourcustomers,withinaframeworkofclimatechangeandsustainability.Thismeansextensiveenvironmentalplanningforthe“100yearevent.”
1000
1100
1200
1300Maximum critical period demand with safety margin
Water Available for Use
20402038203620342032203020282026202420222020201820162014201220102008
Figure2:ThreeValleysWaterSupplyDemandForecastwitheffectivedemandmanagement
![Page 14: Strategic direction statement - Affinity Water · PDF fileStrategic direction statement 3 It is our duty to provide safe and wholesome drinking water in sufficient quantities to meet](https://reader031.vdocuments.mx/reader031/viewer/2022021818/5aada2557f8b9aa06a8e960f/html5/thumbnails/14.jpg)
Strategic direction statement
14
ThirtypercentofthewaterwesupplyisabstractedfromtheRiverThames,andtreatedatsiteslocatedontheThamesfloodplain.Theimpactofclimatechangeandtheprospectofextremeweathereventswillcauseustoreviewtheflooddefencesandpossiblythelocationofsomeofoursitesandtoeliminatevulnerablepointsoffailure.Ourflooddefenceshaveprovedsuccessfulinthepast,butthefloodingoftheriversSevernandAvoninJuly2007showsthatwhathasserveduswellinthepastmaybeinadequateinthefuture.Wewillbalancethelikelihoodofsuchevents,andthepossibleconsequences,againstthecostsandtherisksofmakingsuchprovisions.Asidefromflooddefence,wewillestablishappropriateassumptionsonwhichtoplanforclimatechangeanditseffectsongroundwaterlevelsintheLeeandColneValleycatchments.
Weanticipatethatthewayweallviewwaterwillchangefundamentallyoverthenext25years,fromsomethingfreelyavailableandunconsideredtoascarceresourcewhichmustbetreatedwithrespectandrestraint.Again,climatechangeinfluencesdemand:duringthehotsummerof2003customersusedmorewateratpeaktimesthaneverbefore.Thisspike,theproductofextremeclimaticconditions,wasa“100-yearevent”intermsofdemandandpastexperience.Wethinkthatclimatechangewillmaketheserareeventsmorefrequentandmoresevere.
0
50
100
150
200
250 Total Leakage (Ml/d)
2006/072005/062004/052003/042002/032001/022000/011999/001998/991997/981996/971995/961994/951993/941992/93
LeakageWearecommittedtomeetingthetargetsforleakagesetbyourregulatorandoverthelast15yearshavereducedleakagebynearly30%.Leakagecontrolisexpensive,however,sowehavetobalancethecostsoffurtherleakagereductionagainstthevalueofwatersaved.
• Lastyearwelocatedandrepairedover32,000leaks,nearly100everyday
• Wespent£18monleakageactivityin2006/7
• 17%ofwatersuppliedislostthroughleakage
• 30%ofleakageoccursoncustomers’supplypipes
• Thecompany’snetworkof14,000kilometrescontainsanestimated3millionpipejoints
• TheLondonClaysoilinourregionisknownforitsaggressivechemicalconditionsandgroundmovements
![Page 15: Strategic direction statement - Affinity Water · PDF fileStrategic direction statement 3 It is our duty to provide safe and wholesome drinking water in sufficient quantities to meet](https://reader031.vdocuments.mx/reader031/viewer/2022021818/5aada2557f8b9aa06a8e960f/html5/thumbnails/15.jpg)
Strategic direction statement
15
3.1.4ManagingdemandTocopewiththewaterdemandsofarisingpopulation,changingdemographicsandrisingincomes,coupledwithhighandinsomecasesrisingconsumptionpatterns,wewillhelpcustomersmanagetheirdemandforwater.
Webelievethatinordertoreducethedemandforwater,reducingtheleakageonournetworkisanabsolutepriority.Wewillalsopursuefourfurtherinitiatives:
• promotingwaterefficiency
• supportingourcustomerstoreducetheleakageontheirpipes;
• lobbyingfortighterregulationforwaterefficiencyinbuildingregulationsandfornewdomesticappliances
• promotingcompulsorywatermeteringanddemandmanagementtariffs.
Reducingleakagefromournetwork Leakagereductionhasbeenasignificantpriorityforusinordertocontainthedemandforwaterandtoallowmorewatertobeavailableforourcustomers.Mendingaleakincreasessupplyandreducesdemand.Despitetheenormousprogressachievedoverthepast15yearstocontainleakage,weplantokeepleakagecontainmentandreductionasakeypriorityforthecompanyoverthelongterm.
ResearchOurresearchprogrammehelpsusunderstandleakageinourareaandtheeffectofinvestmentonfuturelevelsofleakage.Avitalconceptwhenforecastinginvestmentrequiredtotackleleakageisthenaturalrateofriseofleakage(NRR).NRRistherateofincrease
inleakageifnoinvestmentismade.FollowingoneofthemostextensiveNRRresearchstudiescarriedoutbyanycompanyintheUK,wearerapidlyincreasingourunderstandingofthelinkbetweennetworkdeteriorationinvestmentandleakage.Thisknowledgewillinformourleakagestrategy.
RenewalWewillcontinuetorenewourmainspipesatthecurrentrate(1in100yearsreplacement)orhigherwherethiscanbejustifiedtooureconomicregulator,Ofwat.WewillworkwithOfwatonaprogrammetoreplacecommunicationpipes(whichrunbetweenthemainsandthecustomer’sproperty)atthesametimeasmainsarerenewed.
InnovationandenhancementWewillmakeuseofnewtechnicaladvancementsnowcomingtomarkettolocateandfixleaksmorequickly.Alreadyweareextendingourcoverageofnoise“listening”devicesonournetworktoidentifyleaksandrepairquickly.WewillmaintainandextendourDistrictMeteredAreas,smallzonedandmeteredareaswherewecanmeasureusageandleakageprecisely.Weregulatewaterpressureinthenetworkto
![Page 16: Strategic direction statement - Affinity Water · PDF fileStrategic direction statement 3 It is our duty to provide safe and wholesome drinking water in sufficient quantities to meet](https://reader031.vdocuments.mx/reader031/viewer/2022021818/5aada2557f8b9aa06a8e960f/html5/thumbnails/16.jpg)
Strategic direction statement
16
thegroundsoilsinourarea.Sufficientheadroomisrequiredinabstractionlicencesandoperationalplanttoaccommodatedemandwhenleakageoutbreaksoccurandarebroughtundercontrol.
Itisimportanttoengagecustomersinidentifyingleaksthatwemightnotbeawareof,sosavingwaterandmitigatingdamage;andcustomersaregenerallyquicktoinformusofleaksifweareaskingthemtoconservewaterintheirhomesandgardens.Withtheaidofnewtechnology,greaterinvestment,andbetterandfasterinformation,wewillbeabletorespondmorepromptlytoleaksidentifiedbycustomers.However,customersmayneedtobeencouragedtoseebeyondtheleakingwatermaintorealisethatifwetackleeveryleakbyapplyingastandardbeyondthatoftheEconomicLevelofLeakage,thenwewillhavetoincreasewatercharges.Itispossible,ofcourse,thatdemandissohigh,andtoleranceforleakagesolow,thatthesefactorswillbeseenasmoreimportantthaneconomicones,andleakagemaythenbeaddressedirrespectiveofcosttothecompanyandtothecustomer.
reduceandcontrolleakage,whilstmaintaininglevelsofserviceexpectedbyourcustomers.Ourinnovativemanagementsystem,usinghydraulicmodels,willensurethatwaterpressuresandthereforeleakagecanbereducedoutsidepeakdemandperiods.
Theregulatoryframeworkpromotesrepairsonthenetworktothepointthatrepairingaleakorseriesofleakscostsnomorethandevelopinganewwatersource.Incurrentindustryterms,thisistheEconomicLevelofLeakage;itisaconsistentapproachthroughoutthewaterindustry.Wewill,overthenext25years,havetomakesurethatindealingwithissuesofsupplyanddemand,leakagedoesnotriseabovethislevel.Moreover,togetherwithOfwatandtheEnvironmentAgencyweareexploringthepossibilityofrecalibratingtheEconomicLevelofLeakage.Thenetworkthatwehaveisthelegacyofpreviousgenerations;wehavetomakesurethatoverthenext25yearsthenetworkisrenewed,maintained,andpassedoningoodworkingorder.
However,mendingleakscannotbeseenasareliabledemandmanagementsolution.Inanetworkofvariableage,inwidelydifferinggroundconditions,leakswilloccur.Around70%ofournetworkcomprisesoldironpipes,andtheseareparticularlysusceptibletobursts.InthegroundconditionsinourareatheseironwaterpipesarevulnerabletocorrosionandtofractureduetotheaggressivenatureoftheLondonClaysoils.Theseclayscanremainsaturatedlongaftersubstantialrainfall,whileconditionsonthesurfacemayappeardry.Sotheremaywellbeasituationwheredemandpeaks(indryconditions,hightemperatures)atthesametimeasthereishighleakagefromamultitudeofburstsduetogroundmovementandwetclayconditionsbelowground,referredtoasaleakageoutbreak.Ironpipescannotwithstand,overthelongterm,boththecorrosiveandthedistortingeffectsof
![Page 17: Strategic direction statement - Affinity Water · PDF fileStrategic direction statement 3 It is our duty to provide safe and wholesome drinking water in sufficient quantities to meet](https://reader031.vdocuments.mx/reader031/viewer/2022021818/5aada2557f8b9aa06a8e960f/html5/thumbnails/17.jpg)
Strategic direction statement
17
Waterefficiency Weplantoextendtheinformationandeducationserviceweprovidetoallourcustomers,domesticandcommercial.Forcommercialcustomerswewillcontinuetopromoteourservicesofleakagedetection,privatenetworkmanagementandwaterefficiencyauditingtoassisttheminidentifyingandsolvingwaterwastageproblems.Therearesignsthatourcommercialcustomersareusinglesswater.Overtimewewouldlikeallourcustomerstobecomemoreconsciousoftheirwaterusageandwewillcontinuetoinvestineducatingthenextgenerationofcustomersthroughourschoolsprogramme.Wewillencouragecustomerstousetapwaterefficientlyinthehomebyprovidingthemwithmoreinformationontheavailabilityanduseofwaterefficientdevices,whichcanbefittedintoeitherneworexistinghomes.Weknowthat25%ofthehomesintheThreeValleysWaterregionwillberefurbishedoverthenext25years,sothereisconsiderablescopetoretrofitwaterefficientdevicesandappliances.
WewillcontinuetoworkwiththeEnvironmentAgencyandwithplanningauthoritiestoensurethatasufficientandsustainableinfrastructureisinstalledfornewdevelopments.Wewillalsopursueappropriateresearchanddevelopment,workingwithindustrypartnerstobuildonexistingdataaboutwaterefficientproductsanddevices.WewillcontinuetosupportorganisationssuchasCCWater,WaterwiseandWaterUKwhichseektoinfluencecustomersandmanufacturerswithregardtotheuseanddevelopmentofwaterefficientproducts.
Reducingleakagefromcustomers’pipesWeknowbroadly(andwouldknowmoreaccuratelythroughappropriatemetering)thataroundathirdofallleakagetakesplaceonourcustomers’property.Meteringattheboundaryofacustomer’spropertyhelpsourcustomersidentifyleakageandencouragesthemtotakeactiontohaverepairsdone,astheypay
EducationLastyearweeducatedmorethan26,000adultsandschoolchildrenfrom335schoolsinthesupplyarea.Wehaveadedicatedandaward-winningEnvironment&EducationCentreandteamwhichaimstopromotesustainablewaterefficiencythrougheducationprogrammes.ActivitieslinkedtothenationalcurriculumtakeplacebothatourCentreandthroughanextensiveoutreachprogramme.
DesignatedasanareaofseriousWaterStressbyDefra
forthewaterthatislostfromtheirpipes.Itmightalsoreducedamage,and,withappropriatenewtechnology,giveearlywarningofalow-levelleak.Inourareaweofferfreerepairofcustomers’pipes,andwesubsidisearenewalschemetoreplaceoldorunreliablepipesoncustomers’property;thisencouragesownerstotakethenecessaryaction.
Butoverthenext25years,tomakerealprogresswiththisimportantcomponentofleakage,itispossiblethatwatercompanieswilltakesomeformofresponsibilityforthecustomers’supplypipesfromtheboundarystopcocktothepointofentryintotheirproperty.Giventheproportionofleakagethatoccursoncustomers’ownpipes,itmightbebeneficialiftheirwatercompanyweretobecomemoreengagedintheproblem.Such
![Page 18: Strategic direction statement - Affinity Water · PDF fileStrategic direction statement 3 It is our duty to provide safe and wholesome drinking water in sufficient quantities to meet](https://reader031.vdocuments.mx/reader031/viewer/2022021818/5aada2557f8b9aa06a8e960f/html5/thumbnails/18.jpg)
Strategic direction statement
18
aninvolvementbythewatercompanymightentailagreatersubsidyforcustomerstorepairtheirleakage,orwideruseoftheexpertisewhichwatercompanieshave.
BuildingregulationsandnewdomesticappliancesWethinkthatitisimperativeforGovernmenttodothreethings:
• toencouragecustomerstofitnewer,moreefficientappliancesinbothnewandexistinghomesbycontrollingthesaleofhighconsumptionappliances,coupledwithwaterefficiencylabellingfornewappliances
• tointroduceandenforcenewmandatoryminimumbuildingandplumbingstandards,bringingwaterefficiencyalongsideenergyefficiency
• toensureallpublicbodies,regulatorsandwatercompaniesactinpartnershiptoestablishahigherprofileforwaterefficiencyandrecognitionofwater’sstatusasascarceandvaluableresource.
WewelcometheCodeforSustainableBuildingswhichsetstargetsforwaterusingappliancesinnewhomes.However,theCodeisvoluntaryandimposesnocontrolsonchangesafterconstructionhasfinished;householderscanretrofithigherconsumptionappliances.Furthermore,webelievethatplumbingregulations(alongthelinesforelectricityandgas)shouldbeintroducedwhereallappliancesarefittedbyregistered,trainedpersonnel.Intheabsenceofthesetherewillbeincreasingrisksofwasteorcontaminationthroughcross-connectionsofinnovativewatersavingproductssuchasgreywatersystems.
CompulsorymeteringanddemandmanagementtariffsCompulsorymeteringanddemandmanagementtariffsworktogether.Ifall(oratleast90%)ofourcustomersweretohavewatermeters,wecouldmeasureusageandpatternsofusagemoreaccurately,allowingustomanagedemandmoreeffectively.Morethana
thirdofourcustomershasameter.Fromourexperiencewithmetering,weknowthat
customerstendtouse,onaverage,10%lesswaterthaniftheystayed
unmeasured.Metersalsoallowustochargeonapay-as-you-takebasis,whichthemajorityofcustomersbelievesisafairerbasisforcharging.
Metersalsoopenthewayforinnovativetariffswhichvarywith
thescaleofdemandbyindividualcustomersandwhichrelatetothe
differingcoststhatparticulartypesofdemandimposeonthesystem.Variable
tariffswillmeanthatcustomerspayaccordingtotheirusage,beitessential,discretionary,seasonal,dailyornightly.Seasonaltariffs,forexample,willhelpusmanagedemandinthepeaksummermonths,andshifttheburdenofwaterchargestothosewhousemostatperiodsofpeakdemand.However,thetruepotentialofmorediscriminatingtariffstructureswillnotbeunlockeduntilwecanaccessreliablehouseholdoccupancydataasdemandforwatermostcloselycorrelateswiththenumberofpeoplelivinginahouse.
Thesenewtariffswillcreateincentives,promoteawarenessandencourageresponsiblebehaviour,whileofferingprotectiontothosecustomerswhoarelesswelloff.Wewillexplorenewwaysofpricingthatencouragetheefficientuseofwater.Wewillprotectvalueformoneyforallcustomersbyintroducingdifferentpricelevelsforessentialanddiscretionaryuse.
![Page 19: Strategic direction statement - Affinity Water · PDF fileStrategic direction statement 3 It is our duty to provide safe and wholesome drinking water in sufficient quantities to meet](https://reader031.vdocuments.mx/reader031/viewer/2022021818/5aada2557f8b9aa06a8e960f/html5/thumbnails/19.jpg)
Strategic direction statement
19
Whenpromotingnewtariffswewillremainsensitivetotheissueofwaterpoverty,andworkwiththerelevantgroupstodevelopappropriatesocialtariffs.Formanyofourcustomerswaterchargesrepresentasmallproportionoftheirdisposableincome.Asignificantnumberofthempayslittleattentiontotheirconsumption.Thisisborneoutbytheper capita consumptionrateforoursupplyarea,eightpercenthigherthantheindustryaverage.Formanycustomers,wateristoocheaptobevaluedsothereislittlemotivationtouseawatermetertosavemoney.Metersandtariffswillencouragecustomerstothinkofwaterasavaluableresource.
Inparallel,overthenext25yearsweexpectmeasuringandpricingtechnologies(“drive-by”meterreadingisanexampleofthisin2007)tochangeandbecomemoretimelyandmorespecific.Thiswillallowustomanageoursupply/demandbalanceevenmoreefficiently.Anincreasinglyvaluableresourcecanbemonitoredwithgreateraccuracyandinformationtoandfromcustomerscanbeofbetterquality.
3.1.5EnsuringsupplyWebelievethattoimprovesupplyweneedtoprotectandoptimisetheuseofresourceswecurrentlyhave,promotethelocalwatercycle,and,asindicatedabove,developnewresourcesforthefuture.
MakingbestuseofourresourcesThefirstmethodtoensuresufficientsuppliesofwateristomakebestuseofwhatwecurrentlyhaveavailable.Thisrequiresmanagementof:
• pollution
• climatechange
• themovementofwater.
Wewillmanagetherisksofpollutionfrompointanddiffusesourcesandactshouldathreatappear.WorkingwiththeEnvironmentAgencyandpotentialpollutershasmeantwehavebeenabletoprotectcatchmentsandreducethethreattoexistingresources.ImplementationoftheWaterFrameworkDirectivemeansthatwehaveanopportunitytoincreasetheprotectionofpublicwatersupplies.WeareworkingwiththeEnvironmentAgencyandotherwatercompaniestosetqualitativeandquantitativetargetsforthewaterenvironment.
Weassessthepotentialeffectsofclimatechangeandfloodingonourcurrentresourcessothatwecantakepreventativeactionsuchasstrengtheningthefloodprotectionofourworks.Thechallengeofpollutioncanequallybemetbyinstallingenhancedtreatmenttocopeforgreatervariabilityinthequalityofrawwater.Newtreatmentprocessessuchasmembranetechnologiescanallowusfromtimetotimetore-commissionsourcesthathaveremaineddormantforsomeyears.
![Page 20: Strategic direction statement - Affinity Water · PDF fileStrategic direction statement 3 It is our duty to provide safe and wholesome drinking water in sufficient quantities to meet](https://reader031.vdocuments.mx/reader031/viewer/2022021818/5aada2557f8b9aa06a8e960f/html5/thumbnails/20.jpg)
Strategic direction statement
20
Makingbestuseofourwaterresourcesalsomeansensuringthemobilityofwaterresources.OurdemographicplanningindicatesthatpopulationgrowthwillbemostlikelyinthoseareasoftheThreeValleysWaterregionwherewaterisscarcest.Wethereforehavetobeabletomovelargequantitiesofwaterfromonepartoftheregiontoanother.Overthepasttwodecadeswehavebuiltaregionalwatergridinourareaofsupply.Thismeanswecanoptimisetheenergyandcostoftransferringwaterfromareasofsurplustowhereitisneeded.Ourregionalwatergridwillneedtobeenhancedandexpandedbymoretrunkmainsandbyincreasinginter-connectivitytotransfertreatedwatertocustomersintheeastofourregionwherepopulationgrowthwillbehighest.
ThelocalwatercycleIncreasedscrutiny,environmentalandsustainabilityconsiderations,andsociety’sgrowingintolerancetoriskmaymeanthatduringthenext25yearsthewaterindustrymayneedtorevisethewayitmanagesandtreatswater.Wethinkthatwatercanbeeffectivelytreatedlocallybyrecyclingwastewater,whichisamoresustainableapproach.Thiscanbeachievedatacommunitylevelbycustomersorbuildersinstallingdomesticorcommercialgreywaterrecyclingsystems.Alternatively,localrecyclingcanbedonebyreturningtreatedwastewatertotheaquiferortotheheadwatersofthelocalrivers:thissupportstheexistingabstractionsfromtheassociatedaquifersandkeepswaterinthelocalarea.Thiswouldinvolveareversalofthepatternofcentralisingsewagetreatmentworksatthelowerendofrivercatchments.Toachievethischangewillrequireconsiderableinfluenceoverdecisionmakersandoverourneighbouringwatercompanieswhichcontrolandmanagetheseweragenetworks.
Asenvironmentalconcernsbecomeclearer,andenvironmentalmeasurementmoreaccurate,therewillbeincreasedpressureonregulatorstorecognisethevalueoflocalwatertreatment.However,itmaynotalwaysbeintheinterestsofcustomersthatwatershouldbesuppliedlocallyifwatercanbetransferredoverlongerdistances;wewillhavetobalanceenvironmentalandeconomicconcernsontheonehand,andavailabilityandqualityconcernsontheother.
InvestmentinnewregionalresourcesWeproposeinvestmentinthenewregionalAbingdonReservoir(Oxfordshire),sharedwithThamesWater,inordertocollectandstorewinterrainfalltosupplementsummerflowsintheRiverThames.Thiswillboostthecapacitytomeetsummerdemand.WearecontinuingourinvestigationswithAnglianWatertoincreaseourimportofwaterfromGrafhamWaterReservoirnearHuntingdon,andwearealsoexploringdevelopmentofnewresourcesintheconfinedchalkaquiferundertheLondonurbanarea.Lastly,wewillbeworkingwiththeEnvironmentAgencyandtheotherwatercompaniesintheSouthEasttopromoteothernewstrategictransfersintoourarea.
![Page 21: Strategic direction statement - Affinity Water · PDF fileStrategic direction statement 3 It is our duty to provide safe and wholesome drinking water in sufficient quantities to meet](https://reader031.vdocuments.mx/reader031/viewer/2022021818/5aada2557f8b9aa06a8e960f/html5/thumbnails/21.jpg)
Strategic direction statement
21
3.2RightqualityWaterwillbeoftherighttechnicalandaestheticquality
Weknowthatourcustomersareconcernedwiththequalityofdrinkingwater.Intolerancetoissuesoftaste,odour,appearanceandhardnessintapwaterisverylikelytogrow.Weneedtorespondwithpositiveactiontoretainourcustomers’faithandconfidenceinourwater.Wewillcontinuetoaimfor100%complianceinalltreatedwaterquality.
Thequalityofrawwaterfromoursources,particularlygroundwater,isconstantlyunderthreatofpollutionandisdeteriorating.Wemonitorgroundwaterandsurfacewaterqualitycontinuously,assessrisksregularly,andinstallappropriatetreatmentwherenecessarytoensurecompliancewithdrinkingwaterstandards.Thenatureofthegeologyandhistoriclandusecombinetoprovideavarietyofactualandpotentialcontaminants.Whilegroundwaterpollutioncanbeslowtooccur,onceithashappened,itcantakeyearstodiminish.
Pollutionarisesfromtwokeyareas:thefirstispointsourcepollutionsuchassewerageleakage,chemicalandoilstorage,andlandfillsites;andthesecondisdiffusepollutionfromurbanisationandagriculture.Insomeareas,historicgroundwaterpollutionisonlynowbecomingevidentasweextendtherangeoftestsandanalysiswedo.
Ourwatersourcesarevulnerabletopolluters,nowandinthepast,butrawwaterqualitycouldbeimprovedifpollutersweremadetopayforandremediatetheenvironmentaldamagetheyhavecaused,orpayforend-of-pipetreatmentwherethisisacosteffectivesolution.
99.3
99.4
99.5
99.6
99.7
99.8
99.9
100.0
200620052004200320022001200019991998
WaterqualityWearecommittedtoprovidesafe,highqualitydrinkingwaterforourcustomers.Wedothisbyoperatingandmaintainingourassetsdiligentlyalongwithsamplingandtestingthequalityofourwater.
Lastyearwecarriedoutover192,000regulatorywaterqualitytestsonsamplestakenattreatmentworks,servicereservoirsandcustomers’taps.99.98%ofourdrinkingwatersamplesatconsumers’tapsmettheregulatorystandards,aboveaverageforthewaterindustry.
Wealsotestedover200,000samplesforoperationalpurposes.Wecarryoutourwaterqualityanalysisworkatourownlaboratorywhichwehavesubstantiallyupgradedoverthelasttwoyearstoensurethatitremainsamodernandefficientfacility.WereportourlaboratoryresultstotheDrinkingWaterInspectorate.
Eachyearwealsopublishaleafletforourcustomersdescribingthequalityofwaterwehavesupplied.
![Page 22: Strategic direction statement - Affinity Water · PDF fileStrategic direction statement 3 It is our duty to provide safe and wholesome drinking water in sufficient quantities to meet](https://reader031.vdocuments.mx/reader031/viewer/2022021818/5aada2557f8b9aa06a8e960f/html5/thumbnails/22.jpg)
Strategic direction statement
22
RecentlyweparticipatedinaPublicInquiryconcerningalargescalepollutionemanatingfromaformerchemicalworks.ThiswasthefirstInquirytobeheldundertheContaminatedLandRegulations,andourexpertwitnessesdetailedtheeffectofthispollutiononourresourcesandpromotedremediationstrategiesthatwouldlowertheimpactofthepollution.WearestillawaitingtheoutcomeofthisInquiry,butourparticipationdemonstratesourcommitmenttothe“polluterpays”principleandthatitshouldnotbeourcustomerswhopaytocleanupthirdpartycontamination.
TheWaterFrameworkDirectiveisdesignedtoimprovesurfaceandgroundwaterbutitmaytakemanyyearsbeforeweseemarkedimprovementstosurfaceandgroundwatersinourarea.Thisisduetolegacypollution,someofwhichisonlynowbecomingmeasurable.Existingwatertreatmentplantsmaywellbeinadequateintreatingwaterofdeterioratingqualityintheshorttomediumterm.Standardsforqualityofdrinkingwaterhaveincreased,andnewstandardsareintroducedregularly(forexample,legalstandardsforleadintapwaterwillbetightenedin2013).Moreover,pollutionaside,thequalityofourrawgroundwaterintheThreeValleysWaterareaispoor.Ourtreatmentprocessesareadvancedenoughtocopewiththis,buttheywillneedtobeenhancedoverthenext25years.
Increasedtreatmenttomeethigherstandardshasaneffectontheaestheticqualitiesofthedrinkingwaterwesupply.Itisnotonlytherawwaterthataffectstheaestheticqualityofwateratthetap;thestateofthenetwork,inourcaseapoorandagingone,caninfluencethewaywaterlooksandtastes.Atpresent,highlevelsofmaintenanceonournetworkcancausedisturbancetoourpipesandthisinturncancauseproblemsinwaterquality.
Inthelongerrun,EuropeanDirectivesandEnglishandWelshwaterregulationsmaycontinuethetrendtowardsmorestringentandbroaderstandards.Thiswilldrivethewaterindustrytoinvestintreatmentplantsandprocessesthatcomplywithhigherstandards.However,watertreatmentrequiresoftenintensiveuseofchemicalsandhighuseofenergy,whileenvironmentalconcernsabouttheeffectofwatertreatmentarebecomingmorepressing.Weareincreasinglylikelytohavetodealwithmoreinsidiousthreatsfromchemicalssuchasendocrinedisruptors,PFOS(perfluorooctanesulphonate,foundinfirefightingfoam)andmorepesticides.Wewillcontinuetoaimfor100%complianceinalltreatedwaterquality.
![Page 23: Strategic direction statement - Affinity Water · PDF fileStrategic direction statement 3 It is our duty to provide safe and wholesome drinking water in sufficient quantities to meet](https://reader031.vdocuments.mx/reader031/viewer/2022021818/5aada2557f8b9aa06a8e960f/html5/thumbnails/23.jpg)
Strategic direction statement
23
3.2.1Howwewillmakesurethatwaterisoftherighttechnicalandaestheticquality
TreatmentprocessesaresufficientlyrobustWeneedtoensurethatourtreatmentprocessesaresufficientlyrobustandwellmaintained,firsttocopewiththevariabilityweforeseeinrawwaterquality,andsecondtoachievechangesindrinkingwaterstandardsandexpectations.Weanticipaterawsurfaceandgroundwatertodeterioratebeforetheyimprove,andwewillneedtoworkharderthereforetomaintainthequalityofourendproduct.Bridgingthequalitygapislikelytorequirenewinvestmentinplantandprocess,especiallygivenenvironmentalstrictureswhichmay–forperfectlyproperreasons–becomemoremanifestoverthenext25years.Aswerenewourdisinfectionequipmentwewillmakegreateruseofultra-violetlightandoxidationtechniqueswhichwillhelptoreducechlorinetaste.
CompliancewithregulationTherearemandatorystandardsandproceduresestablishedandrunforthecommongoodtoachievewholesomeandsafedrinkingwater.Compliancewithregulationrequiresustomeetmandatorystandardsasaminimumthroughproperanddiligentoperationofoursupplyassetsandthroughacontinuousprogrammeofwaterqualitysamplingandtestinginourlaboratory.Thisassureswaterquality.
MaintainingthenetworkOccasionallycustomersexperiencediscolouredtapwater.Althoughdiscolouredwaterisnotusuallydangeroustohealth,itisnotacceptabletocustomers.Wewanttoreducefurtherthenumberofinstancesofdiscolourationbyactiveoperationalmaintenanceofourpipe-work,forexamplebyincreasingtheamountofmainsflushingtocleantheinsidesofourwatermains.
Renewalofironpipesformaintenancereasonswillalsohelplessendiscolouration.Weknowthatwewillneedtoremainvigilantwhenwemixandblendwaterinournetworktomaintainitsquality.
Althoughweneedtomaintainournetworkinordertosupplywaterattherightquality,theactualmaintenanceworkitselfcancausedisturbanceswhichcanleadtoqualityissues.Inviewofthesignificantlevelsofnetworkmaintenanceworktobecarriedoutinthefuturethisisanissuethatwewillneedtomanagecarefully.
WorkingwithothersFinally,webelieveothershavearoletoplayinsecuringthequalityofwaterinourtapsas,forexample,theEnvironmentAgencywhichenforcesthe“polluterpays”principle.Wewillcontinuetoworkwithregulatorstoensurepolluterstakeresponsibilityfortheconsequencesoftheiractionsandminimisetheburdenofcostcarriedbyourcustomers.
![Page 24: Strategic direction statement - Affinity Water · PDF fileStrategic direction statement 3 It is our duty to provide safe and wholesome drinking water in sufficient quantities to meet](https://reader031.vdocuments.mx/reader031/viewer/2022021818/5aada2557f8b9aa06a8e960f/html5/thumbnails/24.jpg)
Strategic direction statement
24
3.3TheenvironmentWewillhavetherightcareandconsiderationfortheenvironmentinwhatwedo.
Allwatercompaniesbringaboutchangestotheenvironment–aboveandbelowground–fromwhichwaterisdrawn.Asatreatmentindustry,weaffectthenaturalandbuiltenvironmentwherethetreatmenttakesplace;andasasupplyindustryweaffectthenaturalandbuiltenvironmentalongthelengthofoursupplychain.Whilewearenotengagedinthedisposalofwastewater,werecognisethatthisisyetanotherplacewherethewaterindustryhasaneffectontheenvironment,andindeedonthewatercycleitself.Lookedatasawhole,thewatercycleisboththeextractionandthedisposalofwater,somanyofthesolutionswhichapplyinmanagingdemandwillhavethedoublebenefitofreducingnotonlytheenergyandchemicalsneededforextrawater,butthoseneededtodisposeofitaswaste.
Thewaterindustryisanintensiveuserofelectricalenergywhichisrequiredtopumpwaterfromsources,throughtreatmentstagesandthroughthepipenetworktocustomers.Therearemanyenvironmentalcostsattachedtotheindustry,notonlyenergyusewithitsassociatedgreenhousegasemissionsbutalsochemicaluseandthegenerationanddisposalofwastematerials.Inthefuture,thewaterindustrywillhavetoembracetheideaofcarbonreductionandcarbonneutrality.Therearemanywaysinwhichthiswillbecomenotonlyenvironmentallybuteconomicallymoreattractiveoverthenext25yearsandbeyond.
Movingandtreatingincreasingamountsofwaterrequiresmoreenergyandmorechemicals(whichthenhavetobedisposedof),andcreatesmoregreenhousegases,andmorewastewatertotreat.Assupplyincreases,sodothewiderenvironmentalcosts.Onesolutiontoenvironmentalcostsinindustrieswithan
extendedsupplychainistoactlocally;anotheristoapplyeconomiesofscale.Thesesolutionsinformthedebateaboutalocaloranationalapproachforwaterprovision.Anationalgridforwatersupplyiscurrentlyunnecessaryanduneconomic.Althoughlongdistanceregionaltransfersexistandmorearenecessary,itisdifficultandenvironmentallycostlytomovewaterfromareasintheUKwithplentyofwater,suchasScotland,toourareaofsupply.However,werecognisetheneedforneighbouringwatercompaniesinourareatomakeprovisionforamorerapidandflexibleresponsetolocalsupplydeficits.Thiswilldependonappropriateeconomicandlogisticalcooperation.Itwillalsodependontherelatedandcrucialpracticeofthedisposaloftreatedwaterbyneighbouringcompanies.
Thereare,however,considerablecoststothebuiltenvironmentinmovingwateracrossanetworkandinmaintainingthatnetwork.Theenvironmentalcostsinmaintainingournetworkcomefromthematerialsweuse,thecarbondioxidewedischargeandtherepairswemaketoleaks.Therearealsoenergycostsconnectedwithdisruptiontotrafficonthehighways;andthesocialcostsoftrafficjams
![Page 25: Strategic direction statement - Affinity Water · PDF fileStrategic direction statement 3 It is our duty to provide safe and wholesome drinking water in sufficient quantities to meet](https://reader031.vdocuments.mx/reader031/viewer/2022021818/5aada2557f8b9aa06a8e960f/html5/thumbnails/25.jpg)
Strategic direction statement
25
andlosttime.Itislikelythatsomeofthesecostswillbereducedbynewtechnologiescapableofrepairingorrenewingournetworkmorequicklyandwithlessenvironmentalimpact.
Asasociety,weneedtobeabletomeasuretheenvironmentalcostofdoingbusiness,notjustincurrentvalues,butinthevalueforfuturegenerations.Customersassumewewilldotherightthingnotjustforourowngeneration,butforourchildren’schildren.Bothcurrentscienceandprevailingpublicopinioninturnexpectustoactinenvironmentally-friendlyandsustainableways.
Thewatercycleispartofthenaturalenvironment,fromdeepundergroundtohighintheatmosphere.Yetwaterrarelyimpingesonthepublicconsciousnessexceptintimesofdroughtorflood.Webelievethatinthenext25yearswewillseeaneverydayappreciationofthevalueofwaterasanenvironmentalresource.Aswatershortagesaroundtheworldbecomemoreacute,wewilllearntovaluetheresourceswehaveintheUK.Wewillalsolearntobecomemoreaccurateaboutthecoststotheenvironmentateverystageofthewatersupplychain.In2007,wearebeginningtomeasuretheseintermsofcarbonfootprintorbiodiversityloss;butinthenext25yearswewillbecomemorepreciseinwhatwearemeasuringandmoreaccurateinhowwemeasure.
Weareconcernedtominimisetheenvironmentaleffectsofthewaterweabstractandtreat.Wedevoteagreatdealofeffortinunderstanding,quantifying,developingandimplementingmitigatingstrategies,bothoperationalandthroughcapitalinvestment,toachievethisgoal.Thisisofparticularimportanceduringtimesofdroughtwhenriverflowscanbesignificantlyaffected;ourdroughtmanagementplantakestheseintoaccount.Communicationofthesituationwiththepublic,andrequestsforvoluntary
demandreductionsinadvanceofimplementingwaterrestrictionsunderpinthedroughtmanagementplan.Thisplanwaslastusedduringthedroughtof2005/06.Wegatherdataonrainfall,groundwaterlevels,riverflows,andecology.Thisallowsustounderstand,planandmeasurewhatishappening,andenablesustotakestepstomitigateeffectsontheenvironment.Thesedata-gatheringexercisesarecarefullycoordinatedwiththeEnvironmentAgencytoensureappropriateinformationisbeingcollectedandthereisnoduplicationofeffort.Wealsooperateseveralriversupportschemesduringdroughtsandalsoreduceabstractionfromparticularlysensitivesources.WehavealreadyinvestedinschemestoalleviatelowflowsontheriversMisbourne,VerandHiz,andarecurrentlyundertakinginvestigationsontheriversRib,Beane,Mimram,GadeandHughendenStream.MaintainingcontactwithlocalgroupsaswellaswiththeEnvironmentAgencyisvitaltosuccessfulresults.Wearealsopromotingmoreintegratedcatchmentmanagement,bothinwaterresourcesandinpollutionprevention.Suchinitiativestakealongtimetodevelopandcanbecostly;butwebelievetheyofferamoresustainablefuture.
![Page 26: Strategic direction statement - Affinity Water · PDF fileStrategic direction statement 3 It is our duty to provide safe and wholesome drinking water in sufficient quantities to meet](https://reader031.vdocuments.mx/reader031/viewer/2022021818/5aada2557f8b9aa06a8e960f/html5/thumbnails/26.jpg)
Strategic direction statement
26
Ournetworkactivitiesarealsofacingnewchallenges.Increasingpressurethroughlandfilltaxandintoleranceofdisposalroutestolandfillforexcavatedmaterialsmeansweneedtofindimprovedwaysofhandlingoursolidwastewhilewealsofacetougherregulationinmanagingdischargesofwaterfromburstpipesanddewatering.Inadditionweseeadilemmainourwatertreatmentprocesses.Theneedforincreasinglycomplextreatmenttocomplywithhigherwaterqualitystandardsoftenmeansweusemoreenergyintheseprocesses.
Theenvironmentalsoincludesthewayweprotectourworkforceandthepublicwhenwearecarryingoutouroperations.Ourofficeoperationsandourfleetof500vehicleshaveanenvironmentalimpact.Healthandsafetyobligationsareimportantandextensive,placingconsiderableconstraintsonworkpractices,particularlywhenweareexcavatingroads.
3.3.1Howwewillhavetherightcareandconsiderationfortheenvironment
ManagingdemandAsalreadyreferredtoinsection3.1.4,weproposetocontinuetomanagethedemandforwater.Thiswillbothreducethevolumeoftreatedwater,soreducingtheenergyandchemicalsrequiredintheprocess,andthevolumeofdischargedwaterforwastewatertreatment.Boththesereductionswillmitigatetheenvironmentalimpactofusinganddisposingofwater.
AbstractingwaterWewillminimisetheeffectsofourabstractionontheenvironment.Webelievethatthebestwaytoachievethisandtofindviablealternativestoabstractionistoincludethefullvalueofenvironmentalconsequencesinourinvestmentchoices.Wearekeentoworkwithourregulatorstoensurethatourindustryvaluestheenvironmentcorrectly.
ReplacinginefficientplantWealreadyreplaceoldandwornoutpumpswithmodern,efficientequivalents,evenwherethiscostsusmorethanlessenergy-efficientalternatives.Wemustalsoconsiderearlyreplacementofinefficientassetswherethesearecontributingtoenvironmentaldamage.Thismaybethecasewheretheyareinefficient,orcauseustousemoretreatmentchemicalsorgeneratemorewastethanareplacementwould.
Usingenvironmentally-friendlypracticesInallouroperationswewillseektobeenvironmentallyfriendlybyreducing,reusingandrecycling.Thisobtainsinthewaywerunouroffices,ourfleetofvehicles,ourplantandourrepairwork.Forexample,inthelatter,wherewecanwewillreducewastebyusing“no-dig”techniquesfornetworkmaintenance.Whenreinstatingholeswewill,wherepossible,reusereprocessedexcavationwastetoreducetheamountofvirgininfillrequiredandminimiselandfillwaste.Inadditiontoexploringnewtechniquesforreprocessingexcavationwaste,wehavealsobegunconvertingtreatmentsludgeinto(competitivelypriced)buildingmaterials.
![Page 27: Strategic direction statement - Affinity Water · PDF fileStrategic direction statement 3 It is our duty to provide safe and wholesome drinking water in sufficient quantities to meet](https://reader031.vdocuments.mx/reader031/viewer/2022021818/5aada2557f8b9aa06a8e960f/html5/thumbnails/27.jpg)
Strategic direction statement
27
TransparentreportingWewillmeasureallthatwedousingtransparentreportingagainstsustainabilitymeasures(alsocalledenvironmentalmetrics,orenvironmentalaccounting).Wewilloperateenvironmentalaccountingatboththecorporatelevel,wherewefocusonthecoststructureandenvironmentalperformanceofthecompany,andalsoatthemanagementlevel,whereweidentify,collectandanalysedataonouruseofenergy,waterandmaterials(includingwaste)andfinancialinformationonenvironmentalcosts,earningsandinvestments.Wecanthenusetheemergingtechniquesofenvironmentalaccountingtotakeintoconsiderationboththesesetsofinformation,establishstrategyandsetourselvestargetsforimprovingperformanceonkeyissuessuchasenergysavingbothinwaterproductionandinthetransportthatweuse.
InformingandeducatingcustomersWewillkeepourcustomersinformedoftheenvironmentalimpactofwater,ofthecarbonemissionsinvolvedinitsabstractionanddisposal,andofthewastewegenerateinprocessingit.Wewillcontinuetoeducateourcustomersonbroaderissues(suchasthewatercycle,ourcarbonfootprint)andonwaysinwhichtheycanreducetheirdemandforwater.Overthenext25yearscustomerswillbecomemoreinformedaboutthebalancesandchoicesthatmustbemadewhereabusinesssuchasoursinteractswiththeenvironment;theywillhavebettermeansofmeasuringenvironmentalrisk;andtheywillexpresstheirviewsmorereadily.Ourtaskistomakesurethattheyarekeptinformed.
LobbyingforwaterefficiencyWewill,asanenvironmentalmeasure,lobbyforchangeinbuildingregulationsandintheregulationsgoverningdomesticappliancesandtheirinstallation;wewillcallfortighterregulationonequipmentandontheadoptionofmeasurestomitigateandadapttoclimatechange.
ManagingoursupplychainWewillusesupplychainmanagementtofavourenvironmentallysoundsuppliersandsocreatehigherenvironmentalstandardsinwhatweuseandhowweuseit.Giventhatthewaterindustrytouchessomanyothersupplychains,webelievethatanenvironmentallysensitivestancewillbehighlyinfluentialoverthenextgeneration.Thisiswhereourenvironmentalstewardshipcanbeofthewidestbenefit.
Investinginmicro-generationAspartofourenvironmentalstewardshipandimprovementworkweareconsideringinvestinginmicrogenerationtosupplementourenergyneeds.Theremaybeseveralenvironmentally-friendlywaysofgeneratingenergylocallyusingrenewableresources.Sincewaterpumpsarepoweredbyelectricity,whichhasassociatedhighcarbondioxideemissions,anythingwecandotoreducetheenergyweuse,ortoproduceenergyinamorebenignway,willhelpourenvironmentalefforts.Althoughmicro-generationisnotjustifiableonpureeconomicgroundstoday,wehopesoonthatitwillbecomeeconomicallyaswellasenvironmentallydesirable.
![Page 28: Strategic direction statement - Affinity Water · PDF fileStrategic direction statement 3 It is our duty to provide safe and wholesome drinking water in sufficient quantities to meet](https://reader031.vdocuments.mx/reader031/viewer/2022021818/5aada2557f8b9aa06a8e960f/html5/thumbnails/28.jpg)
Strategic direction statement
28
SafeguardingstaffandthepublicWewillensureourworkforceandthepublicremainssafefromouroperationsatalltimes.Wehavecomprehensiveriskassessmentandmanagementproceduresinplacetoachievethis,andthesewillbecontinuouslyimproved.
3.4MinimisingdisruptionThereshouldbeminimaldisruptiontosupplyinthecourseofournormaloperations
Wemaintainanetworkwhichbringsdrinkingwaterto3.2millionpeople.Ournetworkofundergroundpipesextendstoover14,000kilometres,andinourmostpopulatedregionstheylieinanaggressiveLondonClaysoilenvironmentpronetomovementfromshrinkageandexpansion.Wemaintainanextensivearrayofassetssuchasreservoirs,treatmentworksandpumpingstations,withacurrentreplacementcostof£4billion.Theygenerallyhavealonglife,incertainclassesbeyond60years.Thecontinuedserviceabilityoftheseassetsisessentialfortheconstantdeliveryofawholesomeproductinthequantitiesdemanded.Withouttheproperandfulloperationoftheseassets,wecannotsupplywatersafelyandreliably.Thisfundamentalremainsconstant,andthenext25yearswillposesomespecificnewchallengesforus.
Theconsequencesofclimatechangearelikelytohaveadetrimentaleffectonthenetwork,throughtheeffectsofLondonClaysoil.Drought,freezingandrapidrainfallwillleadtounpredictablemovementintheground,directlyincreasingthenumberofburstmainsandleaks.Thenetworkitselfisold.Weknowwhichpipesaremostlikelytofailbecausewekeepgoodinformationabouttheage,conditionandperformanceofournetwork.Theolderironpipes,whichmakeupabout70%ofournetwork,areneartheendoftheireconomiclivesandarevulnerabletobursting.Burst
watermainsare,bydefinition,unplannedandcauseadisruptioninsupply;theyalsocausetrafficjams,flooding,andriskofdamagetotheenvironment.
Ourfuturemaintenanceprogrammeforabovegroundassetswilldifferfromthepast.Itwillneedtoaccountforthreefactors:
• majorcomponentswithinournewtreatmentprocessesandplantswhichweinstalledinthe1990swillfalldueforrenewalinthenext25years
• ourwatermeters,nowatrecordnumbers,willreachtheendoftheirlivesinthenext25years
• wewillhavetoprotectoursurfaceassetsagainstthepredictedeffectsofclimatechangeduringtimesofflooding.Theunprecedentedfloodingof2007posedchallengestotheutilitiesingeneralandtothewaterindustryinparticular.
Inchangeableandturbulentconditionswemustsafeguardourassets,andindoingsooursupply;yetwemustnotmakedoingsoanonerousburdenborneby
![Page 29: Strategic direction statement - Affinity Water · PDF fileStrategic direction statement 3 It is our duty to provide safe and wholesome drinking water in sufficient quantities to meet](https://reader031.vdocuments.mx/reader031/viewer/2022021818/5aada2557f8b9aa06a8e960f/html5/thumbnails/29.jpg)
Strategic direction statement
29
thisgenerationalonewhichdoesnotbenefitthenext.Wemustalsoguaranteethesecurityofallourphysicalassetsagainstvandalismandsimilarthreatstothesafetyofourcustomersandthepublic.
Wehaveawidearrayoftechnologicalassets.Likemanybusinesses,weinvestintechnologyandinparticularinformationtechnology.Ourbusinessnowreliesmoreoninformationtechnologythanatanytimeinthepast.Theseassetsbecomeobsoletefastandneedfrequentupgradeandrenewal.
Environmentalaccountingandclimatechangewillaltertherisk-basedandhistoricalapproachestothewaywerenewpipesandplantduringthenext25years.Wewillneedtocalculateandshowanappropriaterateofrenewalinthefuturetogetherwithanappropriatestrategyformainsrepairs.Inessence,environmentalaccountingwillchangethepointatwhich,insteadofdecidingtorepairfailingpipes,wewillrenewthewatermainalongitsentirelength.
WhendraftingourWaterResourcesPlans,weworkonthebasisthattherewillbeashortageofwaterrequiringhosepiperestrictionsonceeverytenyears.Evenin2007,followingthehosepiperestrictionin2006,ourcustomerstoldustheywerenotpreparedtopaymoreforwaterinordertoreducetheplannedfrequencyofhosepipebans.Weareconcernedthatoverthenext25yearsourcustomerswillbecomelesstolerantofrestrictionswhileremainingunwillingtopaymoretoreducethem.
3.4.1MinimisingdisruptiontosupplyHowwewillensurethereisminimaldisruptiontosupplyinthecourseofournormaloperations
ProtectingourassetsWewillprotectourassetsfromtheconsequencesofclimatechange(extremeweatherpatterns,floodingetc).Thisplanningwillbedifficultinachangeablesetting,butwehavecommissionedresearchonthewaysinwhichclimatechangemightaffectourabilitytosupplywateroverthenext25years.
MaintainingreliableplantandequipmentThekeytoreliablesupplyismaintenance.Wewillcontinuetomaintainourassets,butinadifferentwayandbysettingdifferentpriorities.Withoursurfaceassets,wewillcontinuetorepair,renewandreplaceaccordingtomoreenvironmentallysensitiveprinciples.Withourundergroundassets,weaimtoincreasemaintenance,againinlinewithcosteffectiveandcost/benefitprinciples.
![Page 30: Strategic direction statement - Affinity Water · PDF fileStrategic direction statement 3 It is our duty to provide safe and wholesome drinking water in sufficient quantities to meet](https://reader031.vdocuments.mx/reader031/viewer/2022021818/5aada2557f8b9aa06a8e960f/html5/thumbnails/30.jpg)
Strategic direction statement
30
RenewingmainsattherightrateIngeneral,weplantorenewenoughmainsandservicepipeseachyeartoensurethatmainsburstsdonotbecomemorefrequent.Thishastheaddedbenefitofreducingleakageandimprovingwaterquality.Wethinkitappropriatethatwhenrenewingmainswealsorenewcommunicationpipesandfitanewboundaryboxandstopcockatcustomers’propertyboundaries,inreadinessforanewmeter.Atthesametime,toreduceleakageoncustomers’property,wewillofferasubsidytowardsthecostofrenewingtheirsupplypipe.Thisapproachtopipemaintenanceminimisesdisruptionandreducescostsbyensuringthatanumberofjobsthatwouldneedtobedoneinthecomingyearsarecarriedoutatthesametime.Wearealsoreducingdisruptionbyincreasingthenumberofcustomerssuppliedbydualfeed.
Thelevelofmaintenancedependsonthemonitoringofkeyareas.Newtechnologywillhelpmonitoringbypredictingwhereournetworkismostlikelytofail.Pipeshaveafinitelifeandsimplyrepairingthemwhentheyfaildoesnotimprovetheconditionofthepipe,itjustfixesthepointofimmediatefailure.Weprefertorenewratherthanrepairbecausepiperenewalcreatesabrandnewassetwithalifeof80–100years.Itwilltakeseveraldecadestoreplacetheironpipesinourareabutwecanreplacethecurrentlymostvulnerablepipesoverthenext25years.
Socialandenvironmentalcostsalsohaveabearingonourlevelsofmaintenance.Here,wehavetosetacost-effectivelevelofmaintenancewhichissupportedbyourcustomers’willingnesstotakeintoaccountthesocialandenvironmentalcostofourwork.
BuildingresilienceItisvitalthatourassetsaredurableandlong-lasting,thatourproceduresaretriedandtested,andthatourstaffarewelltrained.Wemustbuildresilienceintoallouroperations.Forourassets,thismeanssecuringandmaintainingthem,andmakingsurewecanoperatethemusingun-interruptiblepowersuppliesandstandbygeneration.Forourprocedures,resiliencemeansmakingsurethatwehavesufficientlyrobustwaysofcarryingoutbothordinaryandextraordinaryoperations.
Forourstaff,resiliencemeansthelong-termrecruitment,trainingandretentionofskilledstaff.Ourrecruitmentstrategyneedstoensureweplanfortheretirementofmorethan50%ofourworkforceduringthenext25years.Asanemployer,wefaceacutedifficultiesinrecruitingandretainingadequatelyskilledstaffduetothefierce,competitiveandeconomicallyvibrantlocaleconomyinwhichweoperate.Oursupplychainfacessimilarpressures.Ourlocalareaofoperationisoneofalmostfullemployment.Ourstrategywillensureweattractandretaintalentedstaffbyprovidinganattractiveworkingenvironmentandopportunitiesforthemtodevelop
![Page 31: Strategic direction statement - Affinity Water · PDF fileStrategic direction statement 3 It is our duty to provide safe and wholesome drinking water in sufficient quantities to meet](https://reader031.vdocuments.mx/reader031/viewer/2022021818/5aada2557f8b9aa06a8e960f/html5/thumbnails/31.jpg)
Strategic direction statement
31
theirskillsandcareer.Weneedtheeconomicregulatortorecognisetheselocalanduniquecircumstancesasthesewillcontinuetobereflectedinourhigherthanotherwisecostbase.
EnsuringphysicalsecurityThemanyassetswehavemustbesecure,notonlyfromnaturaldisaster,butalsofromvandalism,terrorismandotherrisks.Wewillensurethesafetyofourstaffandallthosewhouseourassets.Thisobtainsnotjustatfixedassets,butatworkandrepairsites.
CommunicationsItisclearthatallthesesolutionsdependonreliableinformationtechnologywithinournetwork,andongoodcommunicationstechnologyoutsideit.Wehavetheabilityandthemeanstocommunicateeffectivelywithallourstakeholders.Manyofthewaysinwhichwecanreducedisruptionareinherentlymattersofinformation,andwillbehandledwithincreasingspeedandcomplexitybyinformationtechnologyasitdevelopsoverthenext25years.
![Page 32: Strategic direction statement - Affinity Water · PDF fileStrategic direction statement 3 It is our duty to provide safe and wholesome drinking water in sufficient quantities to meet](https://reader031.vdocuments.mx/reader031/viewer/2022021818/5aada2557f8b9aa06a8e960f/html5/thumbnails/32.jpg)
Strategic direction statement
32
3.5AffordabilityWatershouldremainaffordableforcustomers
Thepriceourcustomerspayfortheirwaterserviceisextremelyimportanttous.Wehaveundertakensignificantresearchwithcustomersandstakeholdergroupstounderstandwhatfeaturesofourservicecustomersarepreparedandwillingtopayforinthefuture.Thisresearchhasinformedourstrategicapproachandthewaywehaveselectedandprioritisedvariousinitiativestoaddressthefivecustomerpriorities.
Weseeacontinuingroleforpriceregulationintothefuturetoensurethatcustomersobtaingoodvalueformoneywaterservices.Weexpectwaterchargestohavetoriseinrealtermsoverthenext25yearsbutasrealincomesarealsosettoriseastheeconomygrows,chargesarelikelytoremainanaffordableproportionofhouseholddisposableincomeformostcustomers.However,weareawarethatformanyyearsnow,thetrendinincomedistributionhasbeentowardsgreaterinequality.Astoday,thiswillmeanthatwaterchargeswillremainasignificantoutgoingforaproportionofourcustomers.
Overall,weareawarethatrisingwaterbillscouldcreatehardshipforsomecustomersinfuture,particularlyaswidespreadmeteringeliminatesthecrosssubsidiespresentinunmeasuredtariffsthattendtoassistcustomerslivinginsmallerhousesandflats.Othershavearoletoplayindeliveringaffordablewaterbills;thegovernment,forexample,hasaninfluencebysettingminimumwageratesandoperatingthetaxcreditsandbenefitssystems.Butweknowthatwealsohavecertainresponsibilitiestodischarge.
3.5.1HowwewillensurethatwaterremainsaffordableWewillensurethatdrinkingwaterremainsaffordableforallourcustomers.Weknowthatwaterpriceswillrise,andareawareofthedangersof“waterpoverty”forsomeofourcustomers.Weproposearangeofmeasures,somefinancial,sometechnicalandsomebehavioural,whichwillhelpusensuretheaffordabilityofwater.
WatermeteringandtariffsWeneedtousewatermeterstomeasurehowmuchdrinkingwaterourcustomersuse.Wethinkthisisfairforall,sinceitgivescustomersachoiceofhowmuchwatertheyuse.Whenitcomestopayingforthatwater,weplantointroduceaseriesofinnovativetariffs.Thesewilldistinguishbetweenessentialandnon-essentialusage(calledrisingblocktariffs).Weexpecttointroduceothertypesofsociallyresponsibletariffssuchasseasonaltariffsortariffslinkeddirectlytotheabilitytopay,ieavulnerabletariff.Thisrangeoftariffswillineffectensurewaterremainsaffordableforessentialpurposesbutbecomesmoreexpensivefordiscretionaryuseslikegardenwatering,andusinghosepipesandsprinklers.
![Page 33: Strategic direction statement - Affinity Water · PDF fileStrategic direction statement 3 It is our duty to provide safe and wholesome drinking water in sufficient quantities to meet](https://reader031.vdocuments.mx/reader031/viewer/2022021818/5aada2557f8b9aa06a8e960f/html5/thumbnails/33.jpg)
Strategic direction statement
33
ProtectingvulnerablecustomersWewillsupportvulnerablecustomersthroughthepromotionofbespoketariffs,morefrequentbilling,thepromotionofflexiblepaymentoptionsandthecreationofacharitabletrust.Werecognisethatthecreationofsociallyresponsibletariffswillleadtocrosssubsidywithothercustomerclasses.Thisisineffectnodifferentfromtheinvisiblecrosssubsidiesthatexisttodayviabaddebtcharges.
FinancingandoperationalefficiencyWewillcontinuetomakeourselvesmoreefficientintermsofbothouroperatingexpenditureandourcapitalexpenditure.Thiswillmeanthatwaterchargeswillbenohigherthantheyneedtobe.Wewillseektofinancenewinvestmentthroughefficientsourcesofdebtfinance.Proper,long-termdebtfinanceforusdependsonacommensuratelylong-termcommitmentfromandrelationshipwithourregulators,andonourupholdingour“investmentgrade”statuswithourdebtinvestors,presentandfuture.
Finally,wewilldoallthatwecantomanagedemandinordertoavoidordelayexpensiveinvestmentinnewsourcesofwatersupply.Thismeanswewillvigorouslypromotemeteringandwaterefficiencytohelpourcustomerstomanagetheirwaterconsumption.
![Page 34: Strategic direction statement - Affinity Water · PDF fileStrategic direction statement 3 It is our duty to provide safe and wholesome drinking water in sufficient quantities to meet](https://reader031.vdocuments.mx/reader031/viewer/2022021818/5aada2557f8b9aa06a8e960f/html5/thumbnails/34.jpg)
Strategic direction statement
34
Strategic intent Key issues Principal activities Term
We will make enough tap water available to our customers, in all but unusual circumstances (i.e. drought).
Leakage Renewalandrepairofpipes Shorttolong
Demandgrowth Expansionofmetering Shorttomedium
Waterefficiency Educationandinformationandretrofitofwaterefficiencydevices Shorttolong
Supplypipeleakage Meteringtohelpdetectleaks. Shorttomedium
Housinggrowth Promotemandatorywaterefficiencystandardsfordevelopersbuildingnewhomes
Shorttomedium
Availabilityofwaterinsummer
Investmentinregionalreservoirschemes Long
Rawwaterqualitydeterioration
Developtreatmentsforcurrentlyabandonedsourcesandensurecurrenttreatmentsarerobustagainstfuturerawwatervariability
Shorttolong
Regionaldeficits Investtoimprovetransfercapacity Mediumtolong
Localwatercycle Promotelocalre-cyclingofwastewater Mediumtolong
We will supply good quality tap water that meets the high technical standards set for drinking water in the UK.
Tighterregulatorystandards Diligentoperationoftreatmentworks,investmentinadditionaltreatmentswherenecessary
Shorttolong
Discolouration Largerprogrammeofmainsflushingandcleaning Shorttolong
Rawwaterquality Promotepolluterpaysprinciple Shorttomedium
Taste Greateruseofultravioletandoxidationtoreducechlorinetaste Shorttomedium
We will care for our environment as part of our day to day business.
Carbondioxideemissions Controldemandforwatertomanageassociatedcarbonemissions,plusinvestmentinmicrogenerationandearlyrenewalofinefficientplant.Procurementofrenewableenergy
Shorttolong
Incompleteunderstandingofenvironmentaleffects
Improveunderstandingthroughenvironmentalaccounting Shorttomedium
Sustainableprocurement Useourpurchasingpowertoimproveenvironmentalstandardsamongstoursuppliers.
Shorttomedium
Wastedisposal Recyclingofexcavationspoilandtreatmentwastesratherthanlandfill Short
We will minimise disruption to the water supply and the inconvenience of planned works.
Climatechange Investmenttoprotectassetsagainstfloodingandextremeweather Shorttolong
Reliabilityofassets Investmenttomaintainassetperformance Shorttolong
Unplannedinterruptionstosupply
Renewoldandpoorlyperformingmains Shorttolong
Plannedinterruptionstosupply
Betterinformationforcustomersandbettercoordinationwithhighwaysauthorities
Shorttomedium
Security Improvephysicalsecurityatoperationalsites Short
Our tap water will remain affordable to customers.
Growingbaddebts Appropriatesocialtariffs,creationofcharitabletrusts Shorttomedium
Universalmetering Appropriatesocialtariffs,paymentforwaterused,customershavecontrol Medium
Effectsofcapitalinvestmentonwaterbills
Efficiencyinfinancinginvestmentandoperations Short
4.Summary
![Page 35: Strategic direction statement - Affinity Water · PDF fileStrategic direction statement 3 It is our duty to provide safe and wholesome drinking water in sufficient quantities to meet](https://reader031.vdocuments.mx/reader031/viewer/2022021818/5aada2557f8b9aa06a8e960f/html5/thumbnails/35.jpg)
![Page 36: Strategic direction statement - Affinity Water · PDF fileStrategic direction statement 3 It is our duty to provide safe and wholesome drinking water in sufficient quantities to meet](https://reader031.vdocuments.mx/reader031/viewer/2022021818/5aada2557f8b9aa06a8e960f/html5/thumbnails/36.jpg)
Three Valleys Water PLC
Registered in England No 2546950
Registered office:PO Box 48Bishops RiseHatfieldHerts AL10 9HL Tel: 01707 268111 (main switchboard)Fax: 01707 277333
www.3valleys.co.uk