strategic corporate citizenship and impact analysis
TRANSCRIPT
Introduction to Impact Analysis and Strategic
Corporate Citizenship
Content
Page 2
PHINEO-Analyse
May 2014
About Impact
About strategic Corporate Citizenship
About PHINEO
Impact is causal change
Impact refers to change that can be traced back to a certain intervention.
Causality (lat. causa – “cause”) refers to the relationship between the
cause (intervention) and the impact.
Page 3
About Impact
Problemsituation Intervention Impact
Causal link
May 2014
Impact Analysis can help to prove and improve theimpact of projects
Page 4
About Impact
IMPA
CT A
NA
LYSIS
PROVE INTERNAL
EXTERNAL
PROJECT-RELATED
PORTFOLIO
• Motivate
• Legitimize
• Get assistance
• Manage
• Decide
IMPROVE
Executive Board, shareholders, employees, …
Customers, NGOs, media, public, …
Understanding and increasing the
impact of individual CC projects
Aligning and comparing projects
May 2014
Page 5 May 2014
About Impact
Collecting anecdotes
Monitoring of participant numbers, demands, etc.
Survey regarding satisfaction
Longitudinal studies with control groups
Informative value
Effort (time, costs,expertise)
Surveys regarding subjective perception of changes
Multiple methods can be used for an Impact Analysis (Examples)
Content
Page 6
PHINEO-Analyse
May 2014
About Impact
About strategic Corporate Citizenship
About PHINEO
Corporate Citizenship is…
“Corporate Citizenship is voluntary Social Engagement of
companies beyond their core business.
The aim is to solve societal and business challenges in a
way that generates a win-win situation for both sides.”
Page 7
About strategic Corporate Citizenship
May 2014 Source: cf. Simone Paar 2005
Effective Corporate Citizenship benefits companies (Business Case) and society (Social Case)
Page 9
About strategic Corporate Citizenship
May 2014
Corporate citizenship with impact is based on a corporate strategy that…
... strengthens the
company’s
competitiveness...
... and contributes to
the social, ecological
and economic
objectives of society.
Companies have the capacity to apply market-based approaches to solve social
challenges effectively and efficiently.
A prospering, functioning society is essential for corporate success.
Long-term synergies between business and social objectives
The Strategy House for Corporate Citizenship
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Vision and mission, strategic
objectives and target groups
Organizational development(Structures, processes, team and resources)
A
D
focus areas, strategic approach, USP, portfolioB
Dia
log
ue
an
d p
artn
ers
hip
E
Impact-oriented managementC
Source: PHINEOMay 2014
About strategic Corporate Citizenship
The Corporate Citizenship cycle is a tool to manage projects and portfolios with impact
Page 10
Improving quality and scaling impact
Internal and externalreporting
PROVE AND IMPROVE
Understanding challenges and needs for company and society
Developing strategic approach, concept, theory of change, strategic objectives, target groups, indicators
STRATEGY AND PLANNING
Analyzing results and impacts
Interpreting results and comparing impact with strategic objectives
IMPACT ANALYSIS
Implementation of activities
Efficient and effective use of resources
Monitoring and data collection
IMPLEMENTATION
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3
May 2014
About strategic Corporate Citizenship
2
Content
Page 11
PHINEO-Analyse
May 2014
About Impact
About strategic Corporate Citizenship
About PHINEO
PHINEO enables effective social engagement
Page 12
About PHINEO
Creating and sharing knowledge
Showing best-practice NPOs and projects
Supporting Social InvestorsAgenda setting
Vision and strategy
Partnership and dialogueImpact orientation
May 2014
PHINEO is working with strong partners across sectors
Page 13
About PHINEO
May 2014
analysed Non-Profit-Organisations
PHINEOs shareholders (Examples)Social Investors (Examples) Non-Profit-Organisations (Examples)
Page 14
Contact
About PHINEO
May 2014
Cornelius Schaub (Head of consulting)
PHINEO gAG
Phone: +49 30 520065-322
Email: [email protected]
Web: www.phineo.org/english
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