Strategic consulting and integrated communications services

Events | Public Relations | Media Relations | Advertising & New Media

Absolute Communications

Absolute CommunicationsAbsolute Communications works side by side with its clients to defi ne their com-munications needs, to create an eff ective communications strategic plan and to develop and produce marketing activities. We provide a complete range of professional services to help our clients achieve their goals and maximize their investments in communication.

Advertising, Public Relations, Media Relations, Events, Sponsorship. Communicating today is more and more complex: the markets are much more heterogeneous and demanding that in the past, everyone is inundated every day by hundreds of messages. Translating investments in communications into eff ective messages and constructive relations requires an accurate strategy and communications tools management.

Absolute Communications off ers its expertise as a competent and professional partner that management can entrust with the integrated communications activities of companies, agencies, associations and organizations.

Absolute CommunicationsAbsolute Communications

Memberships

SDA Bocconi School of Management - Marketing Community

Italian Public Relations Association

Our MissionOur MissionThe mission of Absolute Communications is to work side by side with clients to define and manage the strategic and operative communications activities with the following aim:

- To maximize the yield of the investments through the choice of the best strategy and the appropriate communications activities for the specific needs of the client.

- To produce an impactful communication that transfers information, values and emotions.

- To create value through the development and realization of plans and com-munications activities that help our clients achieve their goals.

- To free the customer from the complexity of communications manage-ment, which usually involves several professionals and suppliers. With our method, the client deals directly with the agency which will support him from concept to production.

The Absolute MethodOur MissionEvery company, organization or public agency has the responsibility to interact with several groups (customers, distributors, sales agents, retailers, journalists, local community, etc). The development of an effective communications plan is based on the definition of goals and the strategies to involve the relevant stakeholders.

Absolute Communications supplies communications consulting and services through a professional method based on:

- Deepened knowledge of the client business: competitive environment and market, client activity and pursued goals

- Communications strategy development: goals, messages and public definition, in relation to the client’s business goals

- Definition of the suitable communications activities

- Activity design and production

- Results evaluation

An effective communications strategy finds its foundation in the marketing plan which defines the approach of the company to the market. Absolute Communications, thanks to specializations obtained at SDA Bocconi School of Management (the most prestigious Italian Business School), can supply advising in the development of the marketing plan.

All the projects are managed and coordinated by Dr. Alvaro Lodovico Azzola who combines a solid theoretical background with deep professional experience at agencies and companies. He has managed communications activities for companies and organizations in several industries: fashion, sportswear and sport apparel, manufacturing, motorcycles parts and acces-sories, ICT - Information & Communication Technology, distribution, nautical, furniture, life style and tourism.

Partners and suppliers of Absolute Communications are selected for profes-sional profile, skills, reliability and experience. We believe that we will only obtain excellent results when we work with individuals and companies, who make reliability and professional conduct the fundamental elements of their work on a daily basis.

The Absolute Method

EventsEventsEvents are increasingly used for their exceptional power to provide visibility and involvement of participants and to communicate the values of the compa-ny and its brand. Attending a well-planned and executed event, generates a positive attitude towards the company and towards its products and services. Moreover, the event is a unique opportunity to form and/or to consolidate personal and professional relationships in a relaxed atmosphere.

Absolute Events deals with entertainment and communication events planning and production. Every event is studied to ensure the best result in visibility, recall and transfer of values from the event to the Brand.

Business Events: conventions, institutional presentations, product launches, fashion shows, road shows, celebratory events (openings, anniversary, etc.), exhibitions and fairs presence, sales meetings, consumer and trade promotions, samplings, incentive travels, prize competitions

Cultural Events: art exhibitions, congress, meetings, festival, white nights, shows, public meetings

Press Events: press conferences, product presentations, guided visits, press trips

Entertainment Events: concerts, one-nights, live exhibitions, shows

Sporting Events: contests and championships, events to promote sports activities

Every event is planned to be remembered, maintaining a high level of quality while keeping control around expenses. Absolute Communications develops events from concept to production:

- Definition of the goals and the structure of the event in alignment with the strategies and business goals of the client

- Event planning: topics, contents, space and timing- Location planning: location selection and arrangement (design, audio and light

systems)- Event artistic animation: entertainment and shows, music groups and artists, VIP

guests, testimonials and speakers- Event Direction and Management- Hospitality area management - Catering: anything from a coffee break to a gala party- General organization: invitation management, accreditation and follow up - Event communications planning: advertising, media relations, dedicated

Internet website, brochure concept and production, invitations, billboards, free gifts and gadgets

- Selection and search of co-sponsors- Staff supply: stewardess, steward, models- Video and photo shooting

SponsorshipThe association of the organization’s name to a sporting, social, educational, cultural or entertainment event guarantees significant returns in terms of visibility and strengthened organizational reputation. A good sponsorship program allows for the transfer of values and emotions from the sponsored event to the organization and its products. Moreover, it creates Internal Communications and Public Relations opportunities.

Absolute Communications supplies professional counseling to create a sponsor-ship strategy coherent with the values and the positioning of the client: we find the best sponsorship opportunities for your organization and manage the entire sponsorship process and activities.

- Research and evaluation of sponsorship opportunities- Creation of projects and customized events- Rights negotiation- Sponsorship Communications plan conceived to maximize the investment

(Advertising, Media Relations, dedicated website)- Co-sponsor research and selection

Sponsorship

Public RelationsPublic Relations“Creating, developing and managing systems of relation with publics that represent a relevant infl uence on the attainment of the goals pursued by a single person, enterprises, agencies, associations, public administrations and other organizations.”

This is the definition of Public Relations by Ferpi -Italian Public Relations Association, of which we are members.

Customers, suppliers, public administration, local community, public opinion, the media, shareholders - every organization is at the core of a net of connec-tions and relationships that can have multiple effects on the activities of the organization itself. For this reason, relationship management becomes of primary importance in creating a climate of goodwill towards the company, the agency, the association itself and towards its activities and initiatives.

Media RelationsMedia relations are managed according to the methodologies and the codes of professional behavior of the Italian Public Relations Association. The publicity practice is constantly developing relationships with the editorial staff of on-line and off -line newspapers, television and radio stations, allowing for visibility of the institutional and product news. The media has a great infl uence on the perception of an organization, which is why professional management of these relationships is at the core of an eff ective communications strategy.

Absolute Communications supplies Media Relations professional services. These are developed with a consolidated method based on a profound knowledge of the client’s business and on a customized strategy.

- Press Kit, Press Release and Company profi les- Customized Media list- Media relations- Showroom traffi c management: photo-shootings and product tests- Press review- Interview management- Press conferences and presentations management- Press Events: concept and production

EventsBusiness Events, Press Events, Cultural and Sporting Events: Events represent a unique, versatile and powerful choice when the goal is to communicate directly with the organization’s stakeholders and transfer values and key messages that strengthen the reputation and the esteem towards the organization, its products, services and people.

We invite you to look at the dedicated section Absolute Events in order to learn more about our specializations in this area.

CommunicationsPublic relations practice needs the constant support of multiple communica-tions tools: Company Profiles, Press kits, Presentations, Brochures, Catalogues, Websites, multimedia (CDs, DVDs, video shootings, animations).

Absolute Communications develops all these communications with creativity, clarity and aesthetic sensibility.

We invite you to look at the dedicated section Absolute Advertising & New Media to learn more about our specializations in this area.

Public CommunicationsPublic CommunicationsThe modern Public Administration is a lot more familiar with communications processes and activities than in the past, it recognizes the importance of communications in developing a positive relationship with citizens and with enterprises and organizations. Public Communication is no longer considered an afterthought , today it is thought of as an essential part of its core activities.

The communications management is a core element that contributes to the success of the public administrations and of the initiatives that they promote. Absolute Communications collaborates with the institutions to develop communications plans and activities:

- Integrated communications plans- Informational campaigns on the actions and opportunities offered by the

public administration: services, activities, etc.- Educational campaigns on topics of general interest: protection of territory,

security, integration- Events concept, production and promotion: cultural events, conventions,

art exhibitions, sport events, concerts, white-nights, fairs and trade exhibitions- Media relations - Territorial marketing- Newsletters and editorial projects concept and production

Internal CommunicationsInternal CommunicationsPeople working for an organization are its first relevant public. Communicating to them to create a positive climate for business goals sharing is a core activity that contributes to high productivity levels and to the success of the organization.

The employees are also an important vehicle of the values and the internal climate of the organization towards the public opinion.

Absolute Communications, in collaboration with the organization’s management, defines and creates internal communications plans that help the organization create and maintain a positive and productive relationship with its employees.

- Identification of the enterprise culture and of the existing symbolic values- Definition of the mission and key values - Concept and execution of the Internal communications plan- Internal Communications Events planning and production: conventions,

meetings, incentive, team building events - Editorial projects concept and copywriting: newsletter, monograph,

Internet, Intranet- Actions for the creation of a value-sharing atmosphere within the organi-

zation

Absolute Advertising& New MediaAbsolute Advertising & New MediaCreativity and design to serve communications and marketing plans, the force of ideas to help clients to achieve their goals.

AdvertisingCompetition based on price, product homogenization, excess of productive capability are the threats to which enterprises and organizations are exposed. Building a strong Brand is the right strategy to contrast these threats effectively.

Building a Brand means more than simple image management, it requires planning a strategy that uses a wide range of communication instruments (advertising, Internet, direct marketing, media relations, events, sponsorships) with the actual scope to create value for the brand.

Absolute Advertising manages the effective development of client brands, and their transformation into valuable brands.

- Corporate and product Advertising campaigns concept and production, conception of the various communications goals: Brand/product awareness increase, consumption increase, seasonal variations of demand

- Positioning counseling

- Brand Naming of products, services, brands and companies

- Media Planning - online and off-line press, outdoor, radio, tv

- Brand & Corporate Identity

- Editorial projects: product catalogues, look-books, dealer work-books,

company profiles and corporate brochures

- Stand architectural concept and construction for events, fairs and exhibi-

tions; retail and corner Shop in Shop design

- POP materials: window displays, shop display systems and gadgets

New MediaThere are a lot of new tools in the New Media, and these along with the tradi-tional tools, have their own specificity and effectiveness.

Absolute Communications supplies several innovative services and guides the clients in the choice of most appropriate ones according to their needs.

- Static and dynamic website: concept, programming, copywriting- On-line advertising campaigns: concept, creativity and media planning - Corporate and product videos, video brochures - Interactive CD-DVDs- Viral Marketing campaigns- Guerrilla Marketing campaigns - Community management - Tribal marketing

Direct MarketingDirect MarketingThe right tools to communicate and build a solid and long-lasting relationship with the single customer. Customized and interactive - Direct Marketing is the right way to collect precious information about customers.

- Direct Marketing campaigns concept, planning and management- Goals and key messages definition- Database management- Traffic management- Promotional materials concept and production- Direct response advertising campaign

When the goal is to obtain a sales result in a short period, promotions are a precious instrument.

Absolute Communications plans and manages in-store and outdoor, consumer and trade, promotional campaigns, sampling, product demonstrations and prize competitions.

- Promotional campaigns: concept, planning and production- Staff supply: Stewardess, Steward, Models- Administrative management: authorizations, relationships with the points of

sale- Communication material development and production: stand, display,

banner, flyers, gadget

PromotionsPromotions

Viale Papa Giovanni XXIII, 64 - 24121 Bergamo - Italy absolute@absolute-com.com

T. +39 035 4284388 F. +39 035 19968485

www.absolute-com.com