strategic business planning for your airport paul meyers, principal
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Strategic Business Planning for Your Airport Paul Meyers, Principal Aviation Management Consulting Group Association of California Airports South Lake Tahoe, California September 10, 2014. Questions for you?. What is plan? - PowerPoint PPT PresentationTRANSCRIPT
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Strategic Business Planningfor Your Airport
Paul Meyers, Principal Aviation Management Consulting Group
Association of California Airports
South Lake Tahoe, CaliforniaSeptember 10, 2014
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Questions for you?
What is plan?
Detailed objectives and action plans aimed towards achieving a specific goal
“A plan is a list of actions arranged in whatever sequence is thought likely to achieve an objective.” John Argenti
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Questions for you?
What are some of the “best” examples of “great” plans?
D-Day Invasion (Normandy Landings) Moon Mission Boeing 747 Mars Mission
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Questions for you?
Why plan? “If you don't know where you are going, you'll end up
someplace else.” Yogi Berra
“If you don't know where you are going, any road will get you there.” Lewis Carroll
“Failing to plan is planning to fail.” Winston Churchill
“Plans are nothing. Planning is everything.” President Dwight Eisenhower
“Planning is bringing the future into the present so that you can do something about it now.” Alan Lakein
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Session Overview
Airport Cooperative Research Program (ACRP) Report 77 Guidebook for Developing General Aviation
Airport Business Plans AMCG was prime contractor
– Paul Meyers was Principal Investigator Airport Business Plans
Definition Reason Value Elements Process (best practices approach)
– Preparation, development, and implementation Revenue Generation – Goal Setting Workshop
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Paul Meyers 35 years of aviation, planning, development, operations,
management, customer service, and leadership experience– GA (FBO operations/management), integrated freight, air
carrier, and employee training and development – GA management consulting (airport and FBO)
Bachelor’s degree (business/aviation administration)– California State University at Los Angeles
Member of the GA Airports Committee (AAAE) and Airport Business Committee (NATA)
Airport Cooperative Research Program (ACRP) Panelist, principal investigator, and subcontractor
Aircraft owner and instrument rated private pilot
Aviation Management Consulting Group
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Aviation Management Consulting Group…
Services Provide a wide range of GA management consulting
services Specialize in the GA industry Services are provided to:
– Airports– Fixed Based Operators (FBOs)– Specialized Aviation Service Operators (SASOs)– Others having an interest in the GA industry
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Aviation Management Consulting Group…
Airports Strategic/Business Planning/Plans Primary Management and Compliance Documents
– Leasing/Rents and Fees Policies, Minimum Standards, Rules and Regulations, and Development Standards
Lease, Use, and Operating Agreements Rent Studies and Fee Analysis/Studies Market Assessments and Feasibility Studies Operational, Managerial, and Financial Assessments RFI/RFQ/RFP Development, Evaluation, and Selection Through-the-Fence (Access) Agreements Valuations and Appraisals Acquisition, Divestiture, and Due Diligence Land Use, Site Planning, and Facility Programming Litigation Support and Expert Testimony
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Aviation Management Consulting Group…
Team Experienced and proven professionals
Excellent working knowledge of the aviation industry– GA airports and aviation businesses (in particular)
Approach every project from a unique (multi-dimensional) perspective Airport, business, and customer
Completed over 1,000 assignments at more than 500 airport and aviation business locations
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Paul Meyers9085 East Mineral Circle, Suite 315Centennial, CO 80112-3499(303) 792-5202 (direct, text, and fax)(303) 792-2700 (office)[email protected]
Aviation Management Consulting Group…
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ACRP Report 77
Research steps… Literature review
Encompassing airport and non-airport business planning/plans
Focus groups Consisting of airport and non-airport managers (and policy
makers) Survey
Capturing responses from 238 GA airports Interviews
With 42 survey respondents
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ACRP Report 77…
Research findings…
Served as the backbone for the preparation of the guidebook and digital files addressing
The reasons for an Airport Business Plan
The value and elements of an Airport Business Plan
The process (best practices approach) for developing and implementing an Airport Business Plan at a GA airport
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ACRP Report 77…
Research objective…
Improve the frequency and enhance the quality of business planning occurring at the nation’s GA airports
Express intent of helping GA airport managers and policy makers maximize financial self-sufficiency
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ACRP Report 77…
Guidebook Consists of 11 chapters
– 5 essential chapters and 6 resource chapters Discusses best practices approach Provides real-world examples Contains easy-to-use resources
– Worksheets and templates Conveys supplemental resources
– Glossary of terms and a bibliography
The guidebook provides the building blocks for the development and implementation of an airport business plan
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ACRP Report 77…
Digital Files Consists of 4 parts Contains additional resources (to help facilitate the
planning process)– A series of narrated, self-directed presentations (tutorials)– A customizable presentation template– Digital versions of worksheets and templates
The guidebook and digital files are designed to work together
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Introduction
Definition An Airport Business Plan is a document that uses a
logical and disciplined structure to set out goals, objectives, and actions plans that drive the day-to-day operation and management of the airport In essence, an Airport Business Plan transforms the vision
and the long-term strategic goals for the airport into specific goals, objectives, and action plans within each functional area of the airport
“Failing to plan is planning to fail.”Winston Churchill
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Introduction…
Purpose A Strategic Business Plan answers the following key
questions: Where is the airport today?
– Point A Where do you want the airport be tomorrow?
– Point B
How is the airport going to get there?– From Point A to Point B
“Plans are nothing. Planning is everything.”President Dwight Eisenhower
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Introduction…
An Airport Business Plan is different than: An Airport Strategic Plan An Airport Master Plan
• Vision statement• SWOT analysis
• Internal assesment• External assessment
• Strategic goals
Strategic Plan
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Introduction…
Reasons for an Airport Business Plan
An airport with a business plan is more likely to have a greater economic impact on the community and a stronger (more stable) platform for growth and development
Generate more revenue
Reduce or eliminate expenses
Secure more capital funding
Rely less, or not at all, on subsidies
Create more jobs
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Introduction…
Reasons… Under Airport Assurance #24, the FAA requires that any
obligated airport be as financially self-sustaining as possible given the circumstances that exist at the airport An Airport Business Plan is one of the best ways to
demonstrate that an airport is striving towards achieving the goal of becoming (or continuing to be) financially self-sustaining (sustainable)
– Plan to thrive (upturns)
– Prepare to survive (downturns)
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Introduction…
Reasons… An Airport Business Plan serves as a flight plan for being
a good steward of airport assets
Identify assets required
Obtain and invest capital in assets identified
Make highest and best use of assets
Meet needs of customers and stakeholders
Maximize revenues and minimize expenses
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Introduction…
Value of an Airport Business Plan As a Planning Tool
Articulates mission,
vision, and goals
Sets forth objectives
for achieving
goals
Identifies action
plans for accomplish
ing objectives
Establishes parameters
for checking progress
Provides basis for making
adjustments
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Introduction…
Value… As a Management Tool
Maintains focus
Keeps everyone on
the same page
Provides actionable game plan
Provides decision-making
framework
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Introduction…
Value… As a Communication Tool
Provides opportunity
for discussion
Increases awareness
Builds support
Fosters transparency
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Airport Business Plan Elements
Principal elements Mission, vision, values statements Goals (to realize the mission and the vision for the airport) Objectives (to achieve goals) Action plans (to accomplish objectives) Budgets (to implement action plans)
Ancillary elements Introduction Executive Summary Appendix
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Airport Business Planning Process
Three distinct phases ACRP 77 Guidebook
Outlines a step-by-step process
Airport
Business Plan
Phase 1
Preparation
Phase 2
Development
Phase 3
Implementation
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Phase 1: Preparation
Best Practices Approach Educate airport management and staff Obtain buy-in from policymakers Determine approach Form planning team Brief planning team
– Definition– Reasons– Value– Elements– ProcessE
ducate
Obtain Buy-in
Determine Approach
Form Team
Brief Team
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Phase 1: Preparation…
Step 1 – Educate Management and Staff Compelling reasons Definition Value
Planning, management, and communications tool Elements Process (best practices approach)
Preparation, development, and implementation
Educate
Obtain Buy-in
Determine Approach
Form Team
Brief Team
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Phase 1: Preparation…
Step 2 – Obtain Buy-in from Policymakers (and Others)
Critical step in the process
Without buy-in, it’s difficult, if not impossible, to successfully develop and implement a Plan
Presentation template (ACRP 77 Guidebook) Customizable for airport, market, and target audience
Educate
Obtain Buy-in
Determine Approach
Form Team
Brief Team
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Phase 1: Preparation…
Step 3 – Determine Development Approach Internal
Develop the Plan in-house External
Hire a consultant to develop the Plan Combination or hybrid
Internal and external
Educate
Obtain Buy-in
Determine Approach
Form Team
Brief Team
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Phase 1: Preparation…
Step 3 – Determine Development Approach… Factors influencing best approach
Your specific situation (people, time, and funding) Knowledge of airports and competition Ability to envision the airport in the future Industry and market knowledge Understanding of the business planning process Experience with development and implementation of goals,
objectives, and action plans
Educate
Obtain Buy-in
Determine Approach
Form Team
Brief Team
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Phase 1: Preparation…
Step 4 – Form Planning Team Best mix and ideal number of participants Internal and external stakeholders Variety
Backgrounds, experience, and interests Ready, willing, and able Facilitator and champion
Educate
Obtain Buy-in
Determine Approach
Form Team
Brief Team
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Phase 1: Preparation…
Internal Stakeholders Policymakers Airport Sponsor Airport Advisory Body Staff
Administration Properties Operations Maintenance Legal
Educate
Obtain Buy-in
Determine Approach
Form Team
Brief Team
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Phase 1: Preparation…
External Stakeholders Airport Tenants and Users
Commercial and Non Commercial Industry colleagues Industry consultants Economic development agencies Planning/transportation agencies Chambers of commerce Educational institutions State aviation agencies/departments Vendors and suppliersE
ducate
Obtain Buy-in
Determine Approach
Form Team
Brief Team
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Phase 1: Preparation…
Step 4 – Form Planning Team… Framework for identifying planning team members
Who best understands the airport? Who best understands the role and value of a business plan? Who has prior experience with business planning? Who will most likely provide useful insight, input, and direction? Who will most likely be able to stay involved throughout the entire
process?
Educate
Obtain Buy-in
Determine Approach
Form Team
Brief Team
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Phase 1: Preparation…
Step 5 – Brief Planning Team Airport Business Plan
Definition, reasons, value, elements, and process Roles and assignments Schedules Resources Communications
Educate
Obtain Buy-in
Determine Approach
Form Team
Brief Team
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Phase 1: Preparation…
Step 5 – Brief Planning Team… Assignments
Participating in meetings Conducting research Analyzing research findings Developing draft documents Reviewing draft documents and providing insight, input, and
direction
Educate
Obtain Buy-in
Determine Approach
Form Team
Brief Team
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Phase 1: Preparation…
Step 5 – Brief Planning Team… Schedule
Overall schedule for the development of the plan? How long will it take to conduct research or compile information? How long will it take to analyze the findings of the research? What are the key milestones in the process? How often will planning team members meet? Overall schedule for implementation of the plan?
Educate
Obtain Buy-in
Determine Approach
Form Team
Brief Team
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Phase 2: Development
Best Practices Approach Develop mission, vision, and values statements Conduct SWOT analysis Establish and prioritize goals Identify relevant airport functional areas Develop and prioritize objectives Formulate action plans and budgets Draft, review, and finalize the Plan Obtain approval of the Plan
Develop Mission, Vision,
and Values
Conduct SWOT Analysis
Establish and Prioritize Goals
Identify Functional
Areas
Develop and Prioritize
Objectives
Formulate Action Plans and Budgets
Draft , Review, and Finalize
Plan
Obtain Approval
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Phase 2: Development…
Step 1 – Develop Mission, Vision, and Values Mission Statement
Reason for an airport’s existence Core competencies (of the organization)
Vision Statement Articulates aspirations for the airport Picture of success
Values Statement Outlines collective beliefs held throughout an organization Enduring and will not be compromised or abandoned
“It’s not hard to make decisions when you know whatyour values are.” Roy Disney
Develop Mission, Vision,
and Values
Conduct SWOT Analysis
Establish and Prioritize Goals
Identify Functional
Areas
Develop and Prioritize
Objectives
Develop Action Plans and Budgets
Draft, Review, and Finalize
Plan
Obtain Approval
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Phase 2: Development… (Exercise 1)
Step 1 – Develop Mission and Vision (Group)
Exercise 1 (Group)…
“Mission” Statement
“Vision” Statement
Do you have these already?
Develop Mission, Vision,
and Values
Conduct SWOT Analysis
Establish and Prioritize Goals
Identify Functional
Areas
Develop and Prioritize
Objectives
Develop Action Plans and Budgets
Draft, Review, and Finalize
Plan
Obtain Approval
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Phase 2: Development…
Step 2 – Conduct SWOT Analysis
Identify and categorize real and/or perceived strengths and weaknesses of an airport/organization (from an “internal” perspective) and opportunities and threats (from an “external” perspective)
Sets the stage for the development of goals
Develop Mission, Vision,
and Values
Conduct SWOT
Analysis
Establish and Prioritize Goals
Identify Functional
Areas
Develop and Prioritize
Objectives
Develop Action Plans and Budgets
Draft, Review, and Finalize
Plan
Obtain Approval
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Phase 2: Development…
Step 2 – Conduct SWOT Analysis… Strengths
Items accomplished particularly well or unique assets (especially, in comparison to competitive/comparable airports/organizations)– Need to be preserved/build upon
Weaknesses Items not accomplished particularly well, that
hinder/prevent desired performance, or are lacking or needed– Need to be addressed/remedied
Develop Mission, Vision,
and Values
Conduct SWOT
Analysis
Establish and Prioritize Goals
Identify Functional
Areas
Develop and Prioritize
Objectives
Develop Action Plans and Budgets
Draft, Review, and Finalize
Plan
Obtain Approval
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Phase 2: Development…
Step 2 – Conduct SWOT Analysis… Opportunities
Items (usually beyond management control) that could positively affect or impact accomplishment and/or achievement of mission and/or vision– Need to seize/capitalize on them
Threats Items (usually beyond management control) that could
negatively affect or adversely impact accomplishment and/or achievement of mission and/or vision– Need to manage/eliminate them
Develop Mission, Vision,
and Values
Conduct SWOT
Analysis
Establish and Prioritize Goals
Identify Functional
Areas
Develop and Prioritize
Objectives
Develop Action Plans and Budgets
Draft, Review, and Finalize
Plan
Obtain Approval
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Phase 2: Development…
Step 2 – Conduct SWOT Analysis…
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Phase 2: Development… (Exercise 2)
Step 2 – Conduct SWOT Analysis (Individual)… Exercise 2 (Individual)…
Airport sponsor organization Airport organization Airport management Airport operations Airport land and infrastructure Airport financial Airport aviation products and services Airport aviation facilities Airport environmental Community General
– Funding, industry, economy, taxes, regs
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Phase 2: Development…
Step 3 – Establish and Prioritize Goals A statement of a desired result, outcome, or level of
attainment that needs to be reached to realize the mission and vision of the airport.
Develop Mission, Vision,
and Values
Conduct SWOT Analysis
Establish and Prioritize
Goals
Identify Functional
Areas
Develop and Prioritize
Objectives
Develop Action Plans and Budgets
Draft, Review, and Finalize
Plan
Obtain Approval
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Step 3 – Establish and Prioritize Goals… Smart Model
Specific – simple, straightforward, and compelling Measurable – tangible (able to be tracked) Attainable – possible, yet challenging enough to be motivating Relevant – important to stakeholders and connected to the
values of the airport Time Bound – includes a beginning and ending point
Phase 2: Development…
Develop Mission, Vision,
and Values
Conduct SWOT Analysis
Establish and Prioritize
Goals
Identify Functional
Areas
Develop and Prioritize
Objectives
Develop Action Plans and Budgets
Draft, Review, and Finalize
Plan
Obtain Approval
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Step 3 – Establish and Prioritize Goals… Grow Model
Goal – where does the airport/organization want to be? Reality – where is the airport/organization now (current reality)? Options – how can the airport/organization get there? Will – is the airport/organization ready, willing, and able (to get
there)?
Phase 2: Development…
Develop Mission, Vision,
and Values
Conduct SWOT Analysis
Establish and Prioritize
Goals
Identify Functional
Areas
Develop and Prioritize
Objectives
Develop Action Plans and Budgets
Draft, Review, and Finalize
Plan
Obtain Approval
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Phase 2: Development…
Step 3 – Establish and Prioritize Goals
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Phase 2: Development… (Exercise 3)
Step 3 – Establish and Prioritize Goals (Group) Exercise 3 (Group)…
Based on your SWOT analysis… Establish SO goals for generating additional airport
revenue
– Goal: A statement of a desired result, outcome, or level of attainment that needs to be reached
» Use the SMART model
» Use the GROW model
Develop Mission, Vision,
and Values
Conduct SWOT Analysis
Establish and Prioritize Goals
Identify Functional
Areas
Develop and Prioritize
Objectives
Develop Action Plans and Budgets
Draft, Review, and Finalize
Plan
Obtain Approval
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Phase 2: Development…
Step 4 – Identify Airport Functional Areas Airport and Market Organization Operations Marketing Products, Services, and Facilities Financial
Develop Mission, Vision,
and Values
Conduct SWOT Analysis
Establish and Prioritize Goals
Identify Functional
Areas
Develop and Prioritize
Objectives
Develop Action Plans and Budgets
Draft, Review, and Finalize
Plan
Obtain Approval
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Phase 2: Development…
Airport and Market (macro to micro approach) Industry Overview
– History, unique characteristics, current state, future outlook, and key statistics (and trends)
Market Overview– Regional, state, and local key statistics (and trends)
Community Overview– Assets, amenities, and attributes– History, unique characteristics, current state, future outlook,
and key statistics and trends
Develop Mission, Vision,
and Values
Conduct SWOT Analysis
Establish and Prioritize Goals
Identify Functional
Areas
Develop and Prioritize
Objectives
Develop Action Plans and Budgets
Draft, Review, and Finalize
Plan
Obtain Approval
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Phase 2: Development…
Airport and Market Airport overview
– Assets, amenities, attributes, activity levels, major tenants – History, unique characteristics, current state, future outlook
Competition overview– Assets, amenities, attributes, and activity levels– Strengths and weaknesses
Market and customer segments and drivers– Personal, business, corporate, commercial, and government
Demand and capacity– Infrastructure, products, services, and facilities
“Before you build a better mousetrap, it helps to knowif there are any mice out there.” Anonymous
Develop Mission, Vision,
and Values
Conduct SWOT Analysis
Establish and Prioritize Goals
Identify Functional
Areas
Develop and Prioritize
Objectives
Develop Action Plans and Budgets
Draft, Review, and Finalize
Plan
Obtain Approval
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Phase 2: Development…
Organization Ownership
Powers and responsibilities Governance
Structure, powers, and responsibilities Management
Structure, roles, and responsibilities Management information systems Policies Regulatory compliance
Develop Mission, Vision,
and Values
Conduct SWOT Analysis
Establish and Prioritize Goals
Identify Functional
Areas
Develop and Prioritize
Objectives
Develop Action Plans and Budgets
Draft, Review, and Finalize
Plan
Obtain Approval
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Phase 2: Development…
Operations Key operational responsibilities
– Inspections and reporting– Safety and security– Maintenance and repair– Emergency operations– Wildlife management
Key operational areas– Staffing– Vehicles and equipment– Vendors and suppliers– Insurance
Develop Mission, Vision,
and Values
Conduct SWOT Analysis
Establish and Prioritize Goals
Identify Functional
Areas
Develop and Prioritize
Objectives
Develop Action Plans and Budgets
Draft, Review, and Finalize
Plan
Obtain Approval
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Phase 2: Development…
Marketing Role and importance of marketing
Communications and implementation tool Provides a platform for reaching customers and stakeholders Positions the airport within the marketplace
Five Ps of marketing Product – Price – Placement – Promotion - People
Airport branding Initiatives
Target audience, draft message, choose tactics, and select tools
Develop Mission, Vision,
and Values
Conduct SWOT Analysis
Establish and Prioritize Goals
Identify Functional
Areas
Develop and Prioritize
Objectives
Develop Action Plans and Budgets
Draft, Review, and Finalize
Plan
Obtain Approval
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Phase 2: Development…
Products, Services, and Facilities Aircraft, passengers, and crewmembers
Demand in the market and capacity at the airport Various approaches for meeting customer needs
Private entity – lease agreement or operating permit Private entity – management agreement with airport sponsor Airport sponsor – proprietary exclusive
Operations, marketing, and financial considerations
“Make service your first priority, not success, and success will follow.” Anonymous
Develop Mission, Vision,
and Values
Conduct SWOT Analysis
Establish and Prioritize Goals
Identify Functional
Areas
Develop and Prioritize
Objectives
Develop Action Plans and Budgets
Draft, Review, and Finalize
Plan
Obtain Approval
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Phase 2: Development…
Financial Financial and accounting principals and systems Financial departments
Administration Airside – Landside Real estate (aviation and non-aviation)
Funding mechanisms Financial statements
Statement of: Net Assets, Financial Activities, and Cash Flows
Develop Mission, Vision,
and Values
Conduct SWOT Analysis
Establish and Prioritize Goals
Identify Functional
Areas
Develop and Prioritize
Objectives
Develop Action Plans and Budgets
Draft, Review, and Finalize
Plan
Obtain Approval
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Phase 2: Development…
Step 5 – Develop and Prioritize Objectives A significant step towards achieving a goal Each goal can have multiple objectives The grow model can be used (as well) Prioritize using the bucket prioritization approach
Develop Mission, Vision,
and Values
Conduct SWOT Analysis
Establish and Prioritize Goals
Identify Functional
Areas
Develop and Prioritize
Objectives
Develop Action Plans and Budgets
Draft, Review, and Finalize
Plan
Obtain Approval
Must Do
Objective #1
Objective #2
Objective #3
Should Do
Objective #4
Objective #5
Objective #6
Would Like To Do
Objective #7
Objective #8
Objective #9
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Phase 2: Development… (Exercise 4)
Step 5 – Develop and Prioritize Objectives (Group)…
Exercise 4 (Group)…
Must do (focus)
Should do
Would like to do
Develop Mission, Vision,
and Values
Conduct SWOT Analysis
Establish and Prioritize Goals
Identify Functional
Areas
Develop and Prioritize
Objectives
Develop Action Plans and Budgets
Draft, Review, and Finalize
Plan
Obtain Approval
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Phase 2: Development…
Step 6 – Develop Action Plans and Budgets Who (People) What (Tasks) When (Schedule) Where (Location) Why (Reason) How (Approach and Resources)
“Success is the sum of small efforts, repeated day in and day out…” Robert Collier
Develop Mission, Vision,
and Values
Conduct SWOT Analysis
Establish and Prioritize Goals
Identify Functional
Areas
Develop and Prioritize
Objectives
Develop Action Plans and Budgets
Draft, Review, and Finalize
Plan
Obtain Approval
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Phase 2: Development… (Exercise 5)
Step 6 – Develop Action Plans (Individual)
Exercise 5 (Individual)…
Action Plan
– To accomplish objective(s)
– To achieve goal(s)
“Success is the sum of small efforts, repeated day in and day out…” Robert Collier
Develop Mission, Vision,
and Values
Conduct SWOT Analysis
Establish and Prioritize Goals
Identify Functional
Areas
Develop and Prioritize
Objectives
Develop Action Plans and Budgets
Draft, Review, and Finalize
Plan
Obtain Approval
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Phase 2: Development…
Step 7 – Draft, Review, and Finalize the Plan Draft the Plan Review the Plan
Planning team and airport stakeholders Finalize the Plan
Step 8 – Obtain Approval of the Plan Present the Plan for review and discussion Request approval of the Plan
“A plan is a list of actions arranged in whatever sequence is thought likely to achieve an objective.” John Argenti
Develop Mission, Vision,
and Values
Conduct SWOT Analysis
Establish and Prioritize Goals
Identify Functional
Areas
Develop and Prioritize
Objectives
Develop Action Plans and Budgets
Draft, Review, and Finalize
Plan
Obtain Approval
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Phase 2: Development…
Airport Business Plan Content Executive Summary Introduction Mission, Vision, and Values Goals Objectives Action Plans Budgets Appendix
“Planning is bringing the future into the present so that you can do something about it now.” Alan Lakein
Develop Mission, Vision,
and Values
Conduct SWOT Analysis
Establish and Prioritize Goals
Identify Functional
Areas
Develop and Prioritize
Objectives
Develop Action Plans and Budgets
Draft, Review, and Finalize
Plan
Obtain Approval
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Phase 3: Implementation
Best Practices Approach Implement the Plan Check progress and adjust Report results policymakers, the
planning team, and stakeholders Review and update the Plan Obtain approval of the updated Plan Implement updated Plan
Implement Plan
Check Progress and Adjust
Report Results
Review and Update Plan
Obtain Approval
Implement Updated Plan
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Phase 3: Implementation…
Step 1 – Execute the Plan Without action, a Plan is just words on paper
“Everybody wants things to be different, butnot everyone wants to change.” Anonymous
ResponsibilityLeadership
AccountabilityEmpowerment
Ownership
RecognitionImplement Plan
Check Progress and Adjust
Report Results
Review and Update Plan
Obtain Approval
Implement Updated Plan
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Phase 3: Implementation…
Step 2 – Check Progress and Adjust Develop a Plan
Phase 2: Development Carry out the Plan (Do the work)
Phase 3: Implementation Check Plan results (outcomes)
Actual against desired results Act on the findings
Make course corrections (adjust)
“It is a bad plan that admits of no modification.”Publius Syrus, 42 B.C.
Implement Plan
Check Progress and Adjust
Report Results
Review and Update Plan
Obtain Approval
Implement Updated Plan
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Phase 3: Implementation…
Step 3 – Report Results Prepare progress report Report results (accomplishments)
At least annually Progress needs to be recognized and
results need to be celebrated Solicit comments and direction
5
4
3
2
1
25% 50% 75% 100%FlyerDirect mailNetworkingAdvertise
Leasing
Marketing
Implement Plan
Check Progress and Adjust
Report Results
Review and Update Plan
Obtain Approval
Implement Updated Plan
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Phase 2: Development… (Exercise 6)
Step 3 – Report Results (Group)
Exercise 6 (Group)…
Dashboard (visual)
“Success is the sum of small efforts, repeated day in and day out…” Robert Collier
Develop Mission, Vision,
and Values
Conduct SWOT Analysis
Establish and Prioritize Goals
Identify Functional
Areas
Develop and Prioritize
Objectives
Develop Action Plans and Budgets
Draft, Review, and Finalize
Plan
Obtain Approval
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Phase 3: Implementation…
Step 4 – Review and Update Plan
• Goals• Objectives• Action plans• Operating budget• Financial budget
Annual Update
• Significant changes - industry, market, or airport
• New airport infrastructure or improvements
• New aviation products, services, or facilities
• Key management/staff personnel change• Contemplating major project requiring
resources
As Needed Update
Implement Plan
Check Progress and Adjust
Report Results
Review and Update Plan
Obtain Approval
Implement Updated Plan
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Phase 3: Implementation…
Step 5 - Obtain Approval (Updated Plan) Present the revised Plan for review and discussion
Planning team, policymakers, and stakeholders Finalize Plan based on input
Planning team and airport stakeholders Request approval of the revised Plan
Step 6 – Implement Updated Plan Go back to Step 1 of Phase 3: Implementation
Implement Plan
Check Progress and Adjust
Report Results
Review and Update Plan
Obtain Approval
Implement Updated Plan
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Best Practices…
Do your homework (get/be prepared)
Formulate a “game plan” Communicate… communicate… communicate!
Obtain “buy-in” Educate… educate… educate!
Solicit input Internal and external stakeholders
Manage the process Do “not” let the process manage you
The process can be as (or more) important and as (or more) beneficial as the final work product
“It's not the plan that is important, it's the planning.”Graeme Edwards
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Best Practices…
We’re all in this together…
BusinessesAirport
Government Agencies
Sponsor
Aviation Businesses
CustomersUsers
Vendors and
Suppliers
Community
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Questions and Answers
ACRP Report 77Airport Business Plans
Definition Reason Value Elements Process (best practices approach)
Preparation, development, and implementation
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Thank you for attending today’s session
Enjoy the rest of the conference
and
have a safe trip home!