strategic brand marketing agency in hong kong, china - 2014
DESCRIPTION
DT Communications Asia Pacific is a branch of Blue Focus Communication Group (Public Company – Shenzhen Stock Exchange : 300058). With a strong workforce of 2500 people, Blue Focus is the largest public relations group in China and Asia to be listed on a Stock Exchange. DT Communications offers corporate communications services to recognized local, Asian, international to Fortune 500 clients.TRANSCRIPT
![Page 1: Strategic Brand Marketing Agency in Hong Kong, China - 2014](https://reader034.vdocuments.mx/reader034/viewer/2022051515/5539a47e5503469f338b4aad/html5/thumbnails/1.jpg)
Bluefocus Communication Group
![Page 2: Strategic Brand Marketing Agency in Hong Kong, China - 2014](https://reader034.vdocuments.mx/reader034/viewer/2022051515/5539a47e5503469f338b4aad/html5/thumbnails/2.jpg)
“The single biggest problem with communication is the illusion that it has taken place.” ― George Bernard Shaw
![Page 3: Strategic Brand Marketing Agency in Hong Kong, China - 2014](https://reader034.vdocuments.mx/reader034/viewer/2022051515/5539a47e5503469f338b4aad/html5/thumbnails/3.jpg)
![Page 4: Strategic Brand Marketing Agency in Hong Kong, China - 2014](https://reader034.vdocuments.mx/reader034/viewer/2022051515/5539a47e5503469f338b4aad/html5/thumbnails/4.jpg)
![Page 5: Strategic Brand Marketing Agency in Hong Kong, China - 2014](https://reader034.vdocuments.mx/reader034/viewer/2022051515/5539a47e5503469f338b4aad/html5/thumbnails/5.jpg)
![Page 6: Strategic Brand Marketing Agency in Hong Kong, China - 2014](https://reader034.vdocuments.mx/reader034/viewer/2022051515/5539a47e5503469f338b4aad/html5/thumbnails/6.jpg)
-Up until the year 1970, Public Relations was restricted to the communication with company stakeholders.- The traditional Public relation dealt with Press communications.- This resulted in the other stakeholders (internal and external) to demand more information from the companies. - This led the companies to look beyond Public relations for effective communication.
Evolutions of Corporate Communications:
![Page 7: Strategic Brand Marketing Agency in Hong Kong, China - 2014](https://reader034.vdocuments.mx/reader034/viewer/2022051515/5539a47e5503469f338b4aad/html5/thumbnails/7.jpg)
Structure of Corporate Communications:
![Page 8: Strategic Brand Marketing Agency in Hong Kong, China - 2014](https://reader034.vdocuments.mx/reader034/viewer/2022051515/5539a47e5503469f338b4aad/html5/thumbnails/8.jpg)
Internal Communication:-Regular employee meet- Keeping employees motivated and satisfied:- Regular Newsletters-Fun activities at work-RnR’s and interactive get-togethers
- Syncing the employees way of thinking with the company's modus operandi.- Relating the company’s success to that of the employees.
Internal Communications:
![Page 9: Strategic Brand Marketing Agency in Hong Kong, China - 2014](https://reader034.vdocuments.mx/reader034/viewer/2022051515/5539a47e5503469f338b4aad/html5/thumbnails/9.jpg)
Consumer Communication:-Key role player in consumer spending- Targeted audience outreach augmented with consistency and ongoing endeavors- Company reputation building through advertising, corporate sponsorships and charitable relationships, etc.- Add value to the life of the consumer.-
![Page 10: Strategic Brand Marketing Agency in Hong Kong, China - 2014](https://reader034.vdocuments.mx/reader034/viewer/2022051515/5539a47e5503469f338b4aad/html5/thumbnails/10.jpg)
-Core element of brand reputation management- Media coverage augments credibility better than simply advertising.- Used to augment product/brand name recognition and identity management.- Better placement among diverse audience.
Media Communications:
![Page 11: Strategic Brand Marketing Agency in Hong Kong, China - 2014](https://reader034.vdocuments.mx/reader034/viewer/2022051515/5539a47e5503469f338b4aad/html5/thumbnails/11.jpg)
-Needs quick implementation to be effective
- Dramatically alter communication and message
- Can create different or even expand target audience
- Message is of corporate responsibility, action and awareness
Crisis Communication:
![Page 12: Strategic Brand Marketing Agency in Hong Kong, China - 2014](https://reader034.vdocuments.mx/reader034/viewer/2022051515/5539a47e5503469f338b4aad/html5/thumbnails/12.jpg)
![Page 13: Strategic Brand Marketing Agency in Hong Kong, China - 2014](https://reader034.vdocuments.mx/reader034/viewer/2022051515/5539a47e5503469f338b4aad/html5/thumbnails/13.jpg)
![Page 14: Strategic Brand Marketing Agency in Hong Kong, China - 2014](https://reader034.vdocuments.mx/reader034/viewer/2022051515/5539a47e5503469f338b4aad/html5/thumbnails/14.jpg)
-Tap in the global economy
- Environmental impact
- Inclination of management towards business targets
-Professional approach projection to public
- Mass market splintering
- Mass media fragmentation
- Development and utilization of newer media technology in communication trends
![Page 15: Strategic Brand Marketing Agency in Hong Kong, China - 2014](https://reader034.vdocuments.mx/reader034/viewer/2022051515/5539a47e5503469f338b4aad/html5/thumbnails/15.jpg)
-Managing and effectively fulfilling the communication management function
- Negotiating and dealing with controlled as well as uncontrolled media
- Communicating to both external and internal audience
- Proactive planning on communication verticals
- Advocating communication strategies and tactics
- Dissemination of persuasion and information
- Branding image and reputation building
Responsibilities:
![Page 16: Strategic Brand Marketing Agency in Hong Kong, China - 2014](https://reader034.vdocuments.mx/reader034/viewer/2022051515/5539a47e5503469f338b4aad/html5/thumbnails/16.jpg)
![Page 17: Strategic Brand Marketing Agency in Hong Kong, China - 2014](https://reader034.vdocuments.mx/reader034/viewer/2022051515/5539a47e5503469f338b4aad/html5/thumbnails/17.jpg)
Employee Relations:
-Effective internal communication helps: informed
-employees tend to be happy and even communicate
-their feelings among friends and family
- it’s better to cut down on the surprises, rather making them a part of the planning process
![Page 18: Strategic Brand Marketing Agency in Hong Kong, China - 2014](https://reader034.vdocuments.mx/reader034/viewer/2022051515/5539a47e5503469f338b4aad/html5/thumbnails/18.jpg)
Government Relations:
-Building transparent and effective relationships with the Government officials- a prime factor contributing to an organization’s success
- Lobbying- the legal influence cast upon public officials on selected stands on the industry
- Pubic affairs- it effectively denotes stances on controversial issues by the firm
![Page 19: Strategic Brand Marketing Agency in Hong Kong, China - 2014](https://reader034.vdocuments.mx/reader034/viewer/2022051515/5539a47e5503469f338b4aad/html5/thumbnails/19.jpg)
Building relations with special interest groups:
-Country wise, there are the presence of a number of activist groups
- If given a valid cause, some groups are bound to pick it up
- Corporate Communication effectively deals with defending the company from lawsuits and harassments caused by these groups
![Page 20: Strategic Brand Marketing Agency in Hong Kong, China - 2014](https://reader034.vdocuments.mx/reader034/viewer/2022051515/5539a47e5503469f338b4aad/html5/thumbnails/20.jpg)
Advertising Relations:
-Outsourcing of copywriting and production is a common phenomenon nowadays
- Market analysis is imperative; ratings, circulations and visits are important
- Advertisement reach and frequency is of importance- media buying form an integral component of Corp. Comm.
- Knowledge of advertising and skill is a necessary element for a professional communicator nowadays.
![Page 21: Strategic Brand Marketing Agency in Hong Kong, China - 2014](https://reader034.vdocuments.mx/reader034/viewer/2022051515/5539a47e5503469f338b4aad/html5/thumbnails/21.jpg)
“ Engage your emotions at work. Your instincts and emotions are there to help you.” Gary Tong
Contact:Unit B, 7/F, 78 Hung To Road, Kowloon, HKSARe: [email protected](852) 3696 6999(852) 3007 4397