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Brand Architecture This is a link to the book titled Strategic Brand Management by Jean Noel Kapferer. Please read Chapter 13- Brand Architecture. This topic will be discussed in the class on Session 16. I would like you to identify companies where the different types of Brand Architecture are in use. http://www.tccim.ir/images/docs/11%20New%20Strategic%20Brand %20Management%20by%20Philip%20Kotler%20-%204th%20Edition.pdf

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Page 1: Strategic Brand Management by J.N.Kapferer.docx

Brand Architecture

This is a link to the book titled Strategic Brand Management by Jean Noel Kapferer.

Please read Chapter 13- Brand Architecture. This topic will be discussed in the class on Session 16.

I would like you to identify companies where the different types of Brand Architecture are in use.

http://www.tccim.ir/images/docs/11%20New%20Strategic%20Brand%20Management%20by%20Philip%20Kotler%20-%204th%20Edition.pdf

http://www.tccim.ir/images/docs/11%20New%20Strategic%20Brand%20Management%20by%20Philip%20Kotler%20-%204th%20Edition.pdf
http://www.tccim.ir/images/docs/11%20New%20Strategic%20Brand%20Management%20by%20Philip%20Kotler%20-%204th%20Edition.pdf

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