straligence strategy, innovation, and leadership tools, templates, & summaries powerpoint...
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STRALIGENCEwww.straligence.com
Strategy, Innovation, and Leadership tools, templates, & summaries
PowerPoint Warehouse Series
4 STEEP ANALYSIS
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TIME SAVING ESTIMATES
• Single slide: 5 to 15 minutes• Whole template: 3 to 4 hours
Identifying key trends
TrendsIs it decisive to our business?
How so?Is it irreversible?
How so?Does it have a clear trajectory? How so?
a. … Y … N … N …
b. … N … Y … Y …
c. … Y … Y … Y …
d. … N … Y … N …
e. … Y … N … N …
f. … … … …
f. … … … …
Assessing the impact of key trends
Key TrendWhat would the market look like
if the trends was taken to its logical conclusion?What must be changed today to leverage the trend and unlock a new opportunity?
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Summary of a STEEP Analysis
POLITICAL and LEGAL ENVIRONMENT
Us
Industry
SOCIAL ENVIRONMENT ECONOMIC ENVIRONMENTTECHNOLOGICAL ENVIRONMENT
ENVIRONMENTAL / ECOLOGICAL ISSUES
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Low HighRelative impact of trend on our industry and company:
Summary of a STEEP Analysis | Sample generic influences
• Environmental protection laws
• Corporate Social Responsibility issues
• Sustainable development
• Recycling, pollution, etc.
• Monopolies legislation
• Taxation policies
• Foreign trade regulations
• Employment law
• Government stability
• Business cycles
• GNP trends
• Interest rates
• Money supply
• Inflation
• Unemployment
• Disposable income
• Energy availability and costs
POLITICAL and LEGAL ENVIRONMENT
• Government spending on research
• Government and industry focus on technological effort
• New discoveries / developments
• Speed of technology transfer
• Rates of obsolescence
Us
Industry
• Population demographics
• Income distribution
• Social mobility
• Lifestyle changes
• Attitudes to work and leisure
• Consumerism
• Levels of education
SOCIAL ENVIRONMENT ECONOMIC ENVIRONMENTTECHNOLOGICAL ENVIRONMENT
ENVIRONMENTAL / ECOLOGICAL ISSUES
Summary of a STEEP Analysis | Fishbone diagram version
Us
Industry
Sociological FactorsTechnological
FactorsEconomic Factors
Ecological Factors Political Factors
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Low HighRelative impact of trend on our industry and company:
Detailed STEEP analysis (1 of 3)
STEEP Environment Factor description
Potential to become reality
TimeFrame
(m) Impact on our industry Impact on our company
Overall relative
importance
Social
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Political
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Detailed STEEP analysis (2 of 3)
STEEP Environment Factor description
Potential to become reality
TimeFrame
(m) Impact on our industry Impact on our company
Overall relative
importance
Technological
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Ecological
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Detailed STEEP analysis (3 of 3)
STEEP Environment Factor description
Potential to become reality
TimeFrame
(m) Impact on our industry Impact on our company
Overall relative
importance
Economic
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Detailed STEEP analysis – Page by page
Potential to become reality
TimeFrame
(m)
Impact on our industry What would the market look like if taken to its logical
conclusion?
Impact on our company What should we change today to take advantage of
this trend?Overall Relative
ImportanceFactor TitleIs it
irreversible?
1. … Y/N …HML
…HML
… 1 2 3 4 5 6 7 8 9 10
2. … Y/N …HML
…HML
… 1 2 3 4 5 6 7 8 9 10
3. … Y/N …HML
…HML
… 1 2 3 4 5 6 7 8 9 10
Summary of (…) Environment trends • …
Factor 1 description
Title: …
Global /Generic Trend:
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National / Local Trend:
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[…] Environment
Factor 2 description
Title: …
Global / Generic Trend:
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National / Local Trend:
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Factor 3 description
Title: …
Global /Generic Trend:
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National / Local Trend:
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Repeat slide for each of the
STEEPelements