Storytelling: "Skins" Transmedia Case Study

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Post on 08-Sep-2014

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Storytelling is an age-old way of connecting with humans and making messages resonante. Paul Bennun and Hilary Perkins explain how.

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<ul><li> ! " # $ % &amp; ( ) * # ! + , !. Somethin Else + Skins Transmedia Case Study Paul Bennun $! Hilary Perkins - 12:20 - 12:40 / *0123)45 0 6 &amp; *7&amp; ) 8 8 5 19 </li> <li> Hillary Perkins Paul Bennuncommissioning editor chief creative ofcer @cowbite @benoonbenoon </li> <li> Get last years audience back Advance the state-of-the artMake something perfect for our audience </li> <li> Who watches and how?How is this stuff made? </li> <li> Bringing characters alive, where the audience lives ... </li> <li> The spoiler lter </li> <li> Social media catch-up </li> <li> Right tools for the job </li> <li> ! " # $ % &amp; ( ) * # ! + , !. www.ogilvy.co.uk #LTF2012 $! #storytelling - @ogilvyuk / *0123)45 0 6 &amp; *7&amp; ) 8 8 5 19 </li> </ul>