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Storytelling Mojo: How to Translate New Ideas Into Cultural Acceptance

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“Those who tell the stories rule the world.”

- Hopi Proverb

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People don’t buy the product, object, or brand.

They buy the story that’s

attached to it.

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‣ Humanization of business‣ Every product needs a back story‣ Democratization of storytelling‣ Tribal and social identity‣ Reinvention

5 Storytelling Trends

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MY STORY

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Title: CEO and founder of Get StoriedFocus: Transformational StorytellingBackground: Anthropologist, Social EntrepreneurWork with: CMOs & CEOs w/ a breakthrough storyClients: Ariba, Audubon, Bloomberg, NASA, ZapposTeach: 20K innovators, change-makers, marketersOffices: NYC and SF

Hi, I’m Michael Margolis

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Perpetual misfit, nerd,

and outsider...

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LausanneSwitzerland

Los AngelesCalifornia

I was raised on the mean streets...

ColumbusOhio

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Scientist/Inventor Artist/Teacher

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YOUR STORY

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Storytelling starts with WHY.

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- What forces shaped you- Where you were born/raised- How your family influenced you- What you studied in life- What inspired your creative path

Back Story Exercise

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Storytelling Reveals

...the invisible lines of connection

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< HOW to tell the story

> Having a story that’s

WORTH telling

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INNOVATION

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1. No common story2. Change is framed as judgement 3. Self-validation; self-congrats4. Superficial emotional content5. Underestimate culture & identity 6. People can’t find self in story7. Big promises are not made real

Why Innovation Adoption Fails

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“You never change things by fighting the existing reality. To change something, build a new [story] that makes the existing reality obsolete.”

― Buckminster Fuller

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CA State Library

Fold-out Story Map

Future Vision Story

Use Cases of Innovation

Conversation-Starter

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Do I belong in this story?

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ORIGINS

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We’re fascinated by where things come from.

Everything has a back story.

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Origins Customer Product

Innovation Story - String of Pearls

Truth Empathy Vulnerability

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“Every character should want something...even if it’s just a glass of water.”

- Kurt Vonnegut

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Motivations: Audience: Stakes: Trust: Emotion: Resonance:

In Service to Whom?What’s on My Mind?Why Should I Care?How Can I Believe You?Does This Feel Good?Do I Belong in Story?

Time to Get Storied

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What’s the #1 secret to telling your story?

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“Tell a story people can identify with as their own, and the need to persuade, convince, or sell them

on anything disappears.”

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QUESTIONS