storytelling in ux by lilha willems

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ByLilha willems

Once upon time there was Storytelling in UX

OverviewWhat are storiesWhy use storiesHow to apply or use stories in UXConclusionWhat are stories?Theyre atool, one invented to inform, persuade, and entertain other humans.

Stories are also very powerful. Someone who remains unconvinced after a thousand pages of scientific data can often be swayed by just the right anecdote.

2014 Scott Westerfeld

What are stories?Buridan's Donkey

It refers to a hypothetical situation wherein anassthat is equally hungry and thirsty is placed precisely midway between a stack of hay and a pail of water. Since the paradox assumes the ass will always go to whichever is closer, it will die of both hunger and thirst since it cannot make any rational decision to choose one over the other.[1]The paradox is named after the 14th centuryFrenchphilosopherJean Buridan, whose philosophy of moraldeterminismit satirizes. A common variant of the paradox substitutes two identical piles of hay for the hay and water; the ass, unable to choose between the two, dies of hunger.4What are stories?Should two courses be judged equal, then the will cannot break the deadlock, all it can do is to suspend judgement until the circumstances change, and the right course of action is clear.

Jean Buridan, 1340

Free will in breaking stalemates - Abu Hamid Al-GhazaliOverwhelemed by choice, feels like no choiceForces balance in nature5What are storiesThis simple story has persisted throughout centuries despite it being unbelievable

WHY?6What are stories?

What are stories?Stories are a particular type of human communication designed to persuade an audience of the storyteller's worldview.

The storyteller does this by placing characters, real or fictional, onto a stage and showing what happens to these characters over a period of time.

Each character pursues some type of goal in accordance with his or her values, facing difficulty along the way and either succeeds or fails according to the storyteller's view of how the world works.- Jonah Sachs

History marketing and how stories told by marketing is or should be changing8Video 1 Heros Journey tell stories?Engages audience if told wellGives meaning to (complex) information

Storytelling and UXWhy tell stories in UX?

Storytelling in UXGround your work in real contextKeep people in the centerEngage the imagination

Little girls toilet (LGT)

- Option to sit down- Special panties13LGT - RequirementsThe user must be able to pee in the toilet while standing

It must be possible for the user to sit down- Empower feeling equality?- Option to sit down for reading books- Additional requirements you havent thought of: Special panties, Tools14Brainstorm and Concept DevelopmentSarah is an 8-year old girl that really looks up to, Tom, her older brother. Tom is very popular and has a lot of friends. This why Sarah wants to be just like him and copies everything that he does. However Sarah is not allowed to stand in front of the toilet to do her business like Tom. That is until her parents got her LGT. Sarah is now also able to do her business just like her older brother.LGT User Testing and PrototypingMeasures of successEmpathy when testing with non-typical userConclusionGive meaning to:RequirementsDesignResultsAll the while keeping the users at the centerEngage and therefore persuadeVideo 2 The Myth Gap ENDCreditsPresenter



ContactLilha Willems

Technical Consultant / Developer

Realworld Systems