Storytelling for UX Workshop

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Slides from the half-day workshop on using stories in user experience from UXLX


<ul><li> Storytellingfor User ExperienceA half-day workshopWhitney QuesenberyWQusability@whitneyq </li> <li> Hi! User researcher Theatre designer Storytelling as a way to understand user, culture, and context in UX design Researcher in new UI technologies Performance storyteller Storytelling as a pivotal part of the creation, performance, and design process. How about you? </li> <li> StoriesconnectusStoriesmakeUXpersonal.Theyremindusthateverythingwemakeismadeforarealperson. @ianeverdell </li> <li> We all tell storiesYou already know what astory is4 </li> <li> We all tell storiesYou already know what astory is...but you may not know howto use stories effectively inyour work. 4 </li> <li> Claude Shannon was wrong*Stories are not a broadcast transmission. *** At least about stories.** Both of these pictures are wrong5 </li> <li> Stories create relationships Story Storyteller Audience6 </li> <li> A story is shared by everyone who hears it First the storyteller shapes the story7 </li> <li> A story is shared by everyone who hears it First the storyteller shapes the story As they listen, the audience members form an image of the story in their own minds.7 </li> <li> The audience is part of the story The storyteller and the audience affect each other and shape the story they create.8 </li> <li> The audience is part of the story The storyteller and the audience affect each other and shape the story they create.The most importantrelationship is betweenthe audience and thestory. 8 </li> <li> Stories close a gap User Story as collected When you retell a story, you make a connection between your colleagues and the person you heard the Story asUX person re-told story from. Our colleagues (audience) 9 </li> <li> Stories communicate efficientlyTanner was deep into a Skatepunkz gameallthe way up to level 12when he got a buddymessage from his friend, Steve, with a questionabout his homework.He looked up with a start. Almost bedtime andhis homework was still not done. Mom or Dadwould be in any minute. What can we learn about Tanner from this short story?10 </li> <li> StorytellinginUXAgoodstorywillevokeemo&gt;on.Wehumansrememberemo&gt;onsbest. @mike_me_up </li> <li> Storytelling is already part of UX Collecting stories helps us understand people and Understand goals, context.... Finding themes and patterns is the first step in identifying requirements Evaluate Success? SpecifyUsability evaluation isa way of trying thestory out to see if itworks for other Designpeople, too. Design tells a new story that changes something about the world 12 </li> <li> Storytelling is already part of UXWe just dont call them stories User research Ethnography Contextual inquiry Understand Personas Site visits Affinity analysis Card sorting Stories we share through the user Evaluate Specify experienceUsability TestingWalk-throughsAnalytics Scenarios Design Storyboards Wireframes Prototypes 13 </li> <li> Stories have many purposes in UX Meeting the users Illustrating user needs Points of pain Brainstorming Success stories Design exploration Evaluation task14 </li> <li> StoriesstartwithlisteningStorytellingisatwowaymirror.Youseeyourselfreectedintheexperienceofothers. @nathangibbs </li> <li> FIGURE 2-6Each person hears a story in their own way If it was easy to get info about the next bus, she would not Whats her rush? have to worry. London trains run well into the evening, even if there are only 2 an hour After the show, Jane couldnt decide whether to take a taxi or a bus across townShe really didnt want to miss the 10:45pm train I bet she doesnt want to miss it. On my line, theres only one train after 9pm. Miss that, and youre sleeping in the station.16 </li> <li> Listening Exercise Tell the other person about a time when everything seemed to go right... or wrong.17 </li> <li> Listening Exercise Two roles: listener and speaker Decide who will go rst. Speakers job - tell the other person about something (well tell you what) Listeners job - just listen. Dont have to talk, interrupt or ll silences Tell the other person about a time when everything seemed to go right... or wrong.17 </li> <li> Be an active listener Show that you are aware of the other person Be quiet. Give the person time to think as well as to talk. Use verbal and non-verbal gestures to take your turn in the conversation without redirecting it. Show warmth and caring about what you are hearing. Reect back what you hear, when appropriate, by responding to what you heard or restating 18 </li> <li> User Story asAsk the questions that collected encourage stories Have you ever [done something]? How often do you [do that thing]? What makes you decide to [do that thing]? Where do you [do that thing]? + Story asUX person When was the re-told last time you [did that thing]? Our colleagues (audience) + Tell me about that. (and really listen) 19 </li> <li> Listen for juicy fragmentsAny time you listen to someone you can collect storiesLook for stories that. You hear from more than one source. Have a lot of action detail. Have details that illuminate user data Surprise or contradict common beliefs And are clear, simple, and compelling. 20 </li> <li> Unexpected stories... We were ready to be disappointed. Use data to set Nurses were more interested in people up the story Merge demographic than technology. and other statistics with a human They used the Web, of course, but didnt situation see social media as work. Only a few of them had phones that did more than make phone calls. Some didnt even have Web access except at home. So we were taken by surprise when one nurse after another got enthusiastic about some concept sketches for mobile health sites.21 </li> <li> Unexpected stories Gina gave us the first tidbit. She was a Character nurse manager for the county health The persona creates the perspective and system. Im on the move all day and I relationship have a huge case load. Patients are always throwing new questions at me. Yesterday, I really struggled to sort out a Imagery Suggests the problem one patient was having with emotional side effects. I speak a little Spanish, but connections just couldnt remember the correct medical term to explain a new adjuvant Context the doctor wanted to try. It was so Set up the problem frustrating. She pointed at the sketch. I dont have a phone that will do all that - yet, but if its really that simple22 </li> <li> StoriesintroduceustopeopleStorytellingishowwemakesenseoftheworld:reimaginingoureverydaylivesasanexperiencetobesharedwithothers. @otrops </li> <li> Stories turn a proleinto a personaAged 30-4545% married with children65% college educatedUse the web 3-5 times a weekElizabeth, 32 years oldMarried to Joe, has a 5-year old son,JustinAttended State College, and managesher class alumni siteUses Google as her home page, andreads CNN onlineUsed the web to find the name of alocal official 24 </li> <li> Create a story that introduces a user orexplains a user need Start from an experience in your work. Think about a specic person or event. Maybe it changed your own thinking Maybe a story about ... How someone used your product A need they didnt even know they had A delightful experience A painful experience Use the Story Basics cards to gather your ideas about the story Craft story you can tell in ~ 2 minutes that introduces that person25 </li> <li> Sharing your story Share your story with someone else Find a partner. Each of you will tell your story to the other person And respond with an appreciation Ill call time If you nish before the timer, just wait. If you dont get done in time, wrap up as quickly as you can.26 </li> <li> First story feedback How did that go Story tellers: Were you able to tell the story you wanted to tell? Story listeners: What did you learn from the story? Did the story you heard suggest another story? Can you retell the story you heard? Is it easier to remember a complex situation when its part of a story? 27 </li> <li> What makes a good story?Stories have Time and place Characters Events28 </li> <li> What makes a good story?Stories have Time and place Characters EventsBut they also have Emotions Imagery Interaction28 </li> <li> Add context and imagery Find a new partner Pick 2-3 cards from these groups to see what ideas they spark for ways to add them to your story. Share your stories (just like last time)29 </li> <li> Feedback How did that go? How does it feel to have a UX story include imagery and emotion? How do you include points of emotional connection when you tell a story in a business setting? What do you remember most from the stories you heard? 30 </li> <li> StoriescanbetoldmanywaysStorytellingisatwowaymirror.Youseeyourselfreectedintheexperienceofothers. @nathangibbs </li> <li> Story structures and perspectives Some stories are a simple narrative Prescriptive structure Framing structures create contrast Me - Them - Me Here - There - Here Now - Then - Now Stories can explain a situation or set a context Layered Contextual interlude Journeys show obs...</li></ul>