storytelling for ux workshop

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Post on 17-Aug-2014




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Slides from the half-day workshop on using stories in user experience from UXLX


  • Storytellingfor User ExperienceA half-day workshopWhitney QuesenberyWQusability@whitneyq
  • Hi! User researcher Theatre designer Storytelling as a way to understand user, culture, and context in UX design Researcher in new UI technologies Performance storyteller Storytelling as a pivotal part of the creation, performance, and design process. How about you?
  • StoriesconnectusStoriesmakeUXpersonal.Theyremindusthateverythingwemakeismadeforarealperson. @ianeverdell
  • We all tell storiesYou already know what astory is4
  • We all tell storiesYou already know what astory is...but you may not know howto use stories effectively inyour work. 4
  • Claude Shannon was wrong*Stories are not a broadcast transmission. *** At least about stories.** Both of these pictures are wrong5
  • Stories create relationships Story Storyteller Audience6
  • A story is shared by everyone who hears it First the storyteller shapes the story7
  • A story is shared by everyone who hears it First the storyteller shapes the story As they listen, the audience members form an image of the story in their own minds.7
  • The audience is part of the story The storyteller and the audience affect each other and shape the story they create.8
  • The audience is part of the story The storyteller and the audience affect each other and shape the story they create.The most importantrelationship is betweenthe audience and thestory. 8
  • Stories close a gap User Story as collected When you retell a story, you make a connection between your colleagues and the person you heard the Story asUX person re-told story from. Our colleagues (audience) 9
  • Stories communicate efficientlyTanner was deep into a Skatepunkz gameallthe way up to level 12when he got a buddymessage from his friend, Steve, with a questionabout his homework.He looked up with a start. Almost bedtime andhis homework was still not done. Mom or Dadwould be in any minute. What can we learn about Tanner from this short story?10
  • StorytellinginUXAgoodstorywillevokeemo>on.Wehumansrememberemo>onsbest. @mike_me_up
  • Storytelling is already part of UX Collecting stories helps us understand people and Understand goals, context.... Finding themes and patterns is the first step in identifying requirements Evaluate Success? SpecifyUsability evaluation isa way of trying thestory out to see if itworks for other Designpeople, too. Design tells a new story that changes something about the world 12
  • Storytelling is already part of UXWe just dont call them stories User research Ethnography Contextual inquiry Understand Personas Site visits Affinity analysis Card sorting Stories we share through the user Evaluate Specify experienceUsability TestingWalk-throughsAnalytics Scenarios Design Storyboards Wireframes Prototypes 13
  • Stories have many purposes in UX Meeting the users Illustrating user needs Points of pain Brainstorming Success stories Design exploration Evaluation task14
  • StoriesstartwithlisteningStorytellingisatwowaymirror.Youseeyourselfreectedintheexperienceofothers. @nathangibbs
  • FIGURE 2-6Each person hears a story in their own way If it was easy to get info about the next bus, she would not Whats her rush? have to worry. London trains run well into the evening, even if there are only 2 an hour After the show, Jane couldnt decide whether to take a taxi or a bus across townShe really didnt want to miss the 10:45pm train I bet she doesnt want to miss it. On my line, theres only one train after 9pm. Miss that, and youre sleeping in the station.16
  • Listening Exercise Tell the other person about a time when everything seemed to go right... or wrong.17
  • Listening Exercise Two roles: listener and speaker Decide who will go rst. Speakers job - tell the other person about something (well tell you what) Listeners job - just listen. Dont have to talk, interrupt or ll silences Tell the other person about a time when everything seemed to go right... or wrong.17
  • Be an active listener Show that you are aware of the other person Be quiet. Give the person time to think as well as to talk. Use verbal and non-verbal gestures to take your turn in the conversation without redirecting it. Show warmth and caring about what you are hearing. Reect back what you hear, when appropriate, by responding to what you heard or restating 18
  • User Story asAsk the questions that collected encourage stories Have you ever [done something]? How often do you [do that thing]? What makes you decide to [do that thing]? Where do you [do that thing]? + Story asUX person When was the re-told last time you [did that thing]? Our colleagues (audience) + Tell me about that. (and really listen) 19
  • Listen for juicy fragmentsAny time you listen to someone you can collect storiesLook for stories that. You hear from more than one source. Have a lot of action detail. Have details that illuminate user data Surprise or contradict common beliefs And are clear, simple, and compelling. 20
  • Unexpected stories... We were ready to be disappointed. Use data to set Nurses were more interested in people up the story Merge demographic than technology. and other statistics with a human They used the Web, of course, but didnt situation see social media as work. Only a few of them had phones that