storytelling and marketing automation
TRANSCRIPT
Problem
listening and observing
a client
automating marketing efforts
gathering lots of data about its behavior
implementing data with RPM platform
Modern marketing is largely based on:
listening and observing
a client
automating marketing efforts
gathering lots of data about its behavior
implementing data with RPM platform
Modern marketing is largely based on:
We may risk a situation in which a data is in the center of a company and do not create an emotional bond between the brand and its users.
Solution
Combine Marketing automation with Storytelling
Combine Marketing automation with Storytelling
You will provide clients with valuable and contextually personalized content in an interesting form.
Storytelling strategy is based on creating a fascinating narration. This is approach, in which important is both - content and its effective presentation, because story has to attract recipient attention and cause a positive associations and emotions with brand.
Storytelling
StorytellingGood story entertains, teaches, surprises, raise client’s emotions, and thus provokes them to react.
A good story in e-commerce should be interactive and draw a client into a relationship with a brand, a product or a store. But sometimes it is better to focus on buyer, their needs and emotions than the offered product.
Storytelling in e-commerce.
Two strategies for creating a narrative in e-commerce:
Storytelling in e-commerce.A good story in e-commerce should be interactive and draw a client into a relationship with a brand, a product or a store. But sometimes it is better to focus on buyer, their needs and emotions than the offered product.
Two strategies for creating a narrative in e-commerce:
Storytelling in e-commerce.A good story in e-commerce should be interactive and draw a client into a relationship with a brand, a product or a store. But sometimes it is better to focus on buyer, their needs and emotions than the offered product.
Creation of a funny story, that results in an increase in customer interaction with the message, so you can increase online traffic.1
Creation of a narration about the product, service or a brand that builds customer confidence about their uniqueness. This increases the perceived value of the product by the customer, and consequently its readiness to purchase or invest more money.
2
Two strategies for creating a narrative in e-commerce:
Creation of a funny story, that results in an increase in customer interaction with the message, so you can increase online traffic.
Storytelling in e-commerce.A good story in e-commerce should be interactive and draw a client into a relationship with a brand, a product or a store. But sometimes it is better to focus on buyer, their needs and emotions than the offered product.
1
Steve Jobs had a habit of asking about people’s inner motivations and desires, which allows him to show their role in the creation of any story.
Inspirational speakers
Richard Branson believes that a speech, which content is too long to be located at the back of an envelope is suitable only for the trash - to reach people, simplicity and clarity of communications is important.
Inspirational speakers
Elon Musk during his speeches presents complicated problems, such as batteries rechargeable by the sun rays in as simple as possible manner - through simple symbols and analogies.
Inspirational speakers
How to use storytelling in automated campaigns
Tell customer
stories
Let’s say you run a gift shop and you want to create a promotional campaign because of Valentine’s Day. It may increase the chance of a positive reaction when you add to the message, story from one of the clients, in which he shares his personal history with a certain gift.
“Talk” to customer
While designing a new newsletter, prepare a few sentences in the introduction where you thank for their subscription. Show customers why he is important for your company and present them the benefits you give.
Use direct
phrases
While designing any notification or an email message, consider the form in which you turn to your clients. It may be worthy to adjust direct phrase or messages introduction to the characteristics of the customers group (segment).
Use your knowledge
Create segments and keep communication sensitive to the expectations, motivations and desires of your customers. Decide which customers might react better after notification maintained in a humorous convention, and where better to send a message showing the uniqueness of your offer.
Remember about the simplicity
It does not mean that communication with customers should be minimalist, based only on information (eg. “Product is available from today in the shop”). This is not storytelling. However, do not overdo it, especially in the canals, which have their limitations (eg. PUSH notifications or SMS).
Create consistent
and original messages
To facilitate this, you can rely on a few basic models and create narrations that say who you are, what you do in a particular place and where are you going, why you act in a particular way and what benefits you provide to customers.
Synerise solution
With Synerise you can reach customers through multiple channels in a real time.
You can realize various types of automated campaigns: emails, text messages, based on
the PUSH notifications or beacons.
Intuition based solutions (blocks, the drag & drop method), templates creators, allow to
prepare creative messages
