story telling in brand building
TRANSCRIPT
![Page 1: Story Telling in Brand Building](https://reader033.vdocuments.mx/reader033/viewer/2022060107/554c4d31b4c905452e8b458a/html5/thumbnails/1.jpg)
Story Telling
And
Brand Building
![Page 2: Story Telling in Brand Building](https://reader033.vdocuments.mx/reader033/viewer/2022060107/554c4d31b4c905452e8b458a/html5/thumbnails/2.jpg)
Hi!!
This is Louis the Seventh.
![Page 3: Story Telling in Brand Building](https://reader033.vdocuments.mx/reader033/viewer/2022060107/554c4d31b4c905452e8b458a/html5/thumbnails/3.jpg)
And you are more likely to remember this guy if I told his story like this.....
![Page 4: Story Telling in Brand Building](https://reader033.vdocuments.mx/reader033/viewer/2022060107/554c4d31b4c905452e8b458a/html5/thumbnails/4.jpg)
Once upon a time a mighty king lived in a far away kingdom
with his lovely wife....................................................................................................................................and they lived happily
ever after!
![Page 5: Story Telling in Brand Building](https://reader033.vdocuments.mx/reader033/viewer/2022060107/554c4d31b4c905452e8b458a/html5/thumbnails/5.jpg)
And if I throw in a few adjectives in the story like
Hope, Love, Struggle, Pain,
Children, Dragons, Revival, Happiness
and Glory quite a few people would like the
story or even want to be this guy!
![Page 6: Story Telling in Brand Building](https://reader033.vdocuments.mx/reader033/viewer/2022060107/554c4d31b4c905452e8b458a/html5/thumbnails/6.jpg)
You would easily forget the story if I did it like this...
![Page 7: Story Telling in Brand Building](https://reader033.vdocuments.mx/reader033/viewer/2022060107/554c4d31b4c905452e8b458a/html5/thumbnails/7.jpg)
Name : King Louis VII
Country: Narnia
Hobbies: Riding horses, sword fighting, slaying dragons and other macho stuff
Interests: Lovely wife and Narnia residents
Beliefs : Honesty, peace and justice
![Page 8: Story Telling in Brand Building](https://reader033.vdocuments.mx/reader033/viewer/2022060107/554c4d31b4c905452e8b458a/html5/thumbnails/8.jpg)
Why tell a story?
![Page 9: Story Telling in Brand Building](https://reader033.vdocuments.mx/reader033/viewer/2022060107/554c4d31b4c905452e8b458a/html5/thumbnails/9.jpg)
Races, Cultures, Kingdoms, Families,
Parents and boyfriends, they all tell stories as a
way of communicating.
Story telling is a fundamental
human expression.
![Page 10: Story Telling in Brand Building](https://reader033.vdocuments.mx/reader033/viewer/2022060107/554c4d31b4c905452e8b458a/html5/thumbnails/10.jpg)
Stories make a connection with other people.
Lets them seek a resemblance and ultimately make them desire a association with their own life.
![Page 11: Story Telling in Brand Building](https://reader033.vdocuments.mx/reader033/viewer/2022060107/554c4d31b4c905452e8b458a/html5/thumbnails/11.jpg)
“People would remember “ ” if it means something to them.
Something to remember him by.
Something funny, inspirational or desirable.
![Page 12: Story Telling in Brand Building](https://reader033.vdocuments.mx/reader033/viewer/2022060107/554c4d31b4c905452e8b458a/html5/thumbnails/12.jpg)
Now imagine this guy
to be your “Brand”
![Page 13: Story Telling in Brand Building](https://reader033.vdocuments.mx/reader033/viewer/2022060107/554c4d31b4c905452e8b458a/html5/thumbnails/13.jpg)
To be know as
or
is up to you!
![Page 14: Story Telling in Brand Building](https://reader033.vdocuments.mx/reader033/viewer/2022060107/554c4d31b4c905452e8b458a/html5/thumbnails/14.jpg)
Stories give a face to
your brand.
Make brands approachable
Start a dialogue.
Create Brand Connection.
![Page 15: Story Telling in Brand Building](https://reader033.vdocuments.mx/reader033/viewer/2022060107/554c4d31b4c905452e8b458a/html5/thumbnails/15.jpg)
A Compelling story has the ability to distinguish a
brand from competitors by providing a picture of what you are and what
you are selling.
![Page 16: Story Telling in Brand Building](https://reader033.vdocuments.mx/reader033/viewer/2022060107/554c4d31b4c905452e8b458a/html5/thumbnails/16.jpg)
In this age of technological equality and little product differentiation only a story
unique to your Brand can set you apart.
![Page 17: Story Telling in Brand Building](https://reader033.vdocuments.mx/reader033/viewer/2022060107/554c4d31b4c905452e8b458a/html5/thumbnails/17.jpg)
Millions participate and watch the Olympics simply because of
the story attached to the origins.
![Page 18: Story Telling in Brand Building](https://reader033.vdocuments.mx/reader033/viewer/2022060107/554c4d31b4c905452e8b458a/html5/thumbnails/18.jpg)
Thousands use Apple products coz’ they like the
underdog story and the identity the brand lends.
![Page 19: Story Telling in Brand Building](https://reader033.vdocuments.mx/reader033/viewer/2022060107/554c4d31b4c905452e8b458a/html5/thumbnails/19.jpg)
Hundreds use CAT apparel coz’ they want to be perceived rugged and tougher than
even the outdoor brands.
![Page 20: Story Telling in Brand Building](https://reader033.vdocuments.mx/reader033/viewer/2022060107/554c4d31b4c905452e8b458a/html5/thumbnails/20.jpg)
And a select few opt for Bugatti to display their opulence and
taste for finer things in life
![Page 21: Story Telling in Brand Building](https://reader033.vdocuments.mx/reader033/viewer/2022060107/554c4d31b4c905452e8b458a/html5/thumbnails/21.jpg)
Story telling creates the Brand Image, Brand Identity, Brand Perception, sets tone of customer interaction and ultimately the Brand Equity.
![Page 22: Story Telling in Brand Building](https://reader033.vdocuments.mx/reader033/viewer/2022060107/554c4d31b4c905452e8b458a/html5/thumbnails/22.jpg)
Key Elements of a memorable story!!!
History
Character
Values
Journey
Emotions
The Humble Beginnings.
The Strong Individual.
Honest and Hardworking
Up a steel hill*recession
Passionate and
caring.
All the big brands have the same backbone. The 5 elements of the memorable story.
![Page 23: Story Telling in Brand Building](https://reader033.vdocuments.mx/reader033/viewer/2022060107/554c4d31b4c905452e8b458a/html5/thumbnails/23.jpg)
IkeaCoca-colaDellMicrosoftAppleGE
Got their Story RIGHT!
![Page 24: Story Telling in Brand Building](https://reader033.vdocuments.mx/reader033/viewer/2022060107/554c4d31b4c905452e8b458a/html5/thumbnails/24.jpg)
So for the next Brand Strategy meet invite the story tellers.
Pull in the Public Relations, Business Development, Sales and Advertising to
spin a story* and let it roll.
Preferably real but make sure it sticks!!
![Page 25: Story Telling in Brand Building](https://reader033.vdocuments.mx/reader033/viewer/2022060107/554c4d31b4c905452e8b458a/html5/thumbnails/25.jpg)
Remember, a good story lasts ages.
Make it good.
![Page 26: Story Telling in Brand Building](https://reader033.vdocuments.mx/reader033/viewer/2022060107/554c4d31b4c905452e8b458a/html5/thumbnails/26.jpg)
Thank You!!
ByYathiraj