story-telling for non profits
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Presentation on Fundraising Story-telling for Non ProfitsTRANSCRIPT
Story-telling
For
Non Profits
Copyright: Chetna Sharma
Quiz
Just communicate the great work you do, with facts, figures and faces, money will start
coming forever!-AGREE or DISAGREE?
Copyright: Chetna Sharma
Change your words, change your world
Let’s watch this:
The Power of Words.mp4
Copyright: Chetna Sharma
To create context for your donors to understand facts and numbers that you tell them
Stories build a bridge from where your donors are to where you want them to be in their understanding of your organisation
Copyright: Chetna Sharma
Why tell a story
Fundraising Story
Points to keep in mind while framing the story:
Show impact of your programme (what your work achieves)
Show change in the lives of beneficiaries
Copyright: Chetna Sharma
Fundraising Story
Essential elements:
Before – After (situation of beneficiary before the programme intervention and after)
Emotional connect
Show need (for continued support). And ask
Engage the donor – your support, your generous contributions
Copyright: Chetna Sharma
Creating a story strategy
#Know your Goal – can be raise money, raise awareness
#Know your audience – who is your audience?
#Your message – what do you want them to feel, remember as a result of your story and what do you want them to do?
#Create a calendar – organise yourself by creating a calendar. Decide what stories you’ll be telling at different times of the year. Complement this with campaigns if you are running
Copyright: Chetna Sharma
Compelling Images
Do you think Photos tell a story?
Copyright: Chetna Sharma
Does this say something?
Images tell your story
Use photos to help tell your story - think about what your organisation does. How can you capture that in an image.
Use natural photos, avoid staged photos
Copyright: Chetna Sharma
Photos capturing your work
Photos with emotional impact
Use photos that create an emotional impact (human faces are the best)
Collecting and capturing images should be part of your regular communications plan
Copyright: Chetna Sharma
Human Faces with emotional impact
Photo story Choose photos that show before and after
Story exercise
Based on following hints, please make your own story:
A single mother with three children and no source of income. Describe her situation - where she lives, difficulties she faces. Introduce your programme – skill generation, how this has helped her. What she is doing now - her income, living standard, situation of her children, why she needs your continued support?
Copyright: Chetna Sharma
