STORY OF

A SUCCESSFULWOMAN ENTREPRENEUR

SUNITA RAMNATHKAR WAS BORN IN A TYPICAL

MAHARASHTRIAN FAMILY WHERE ALMOST

EVERYONE WAS A DOCTOR OR A

PROFFESIONAL…

IT WAS A FAMILY CULTURE THAT GIRLS WERE

GIVEN EDUCATION ONLY TO GET GOOD

GROOMS…

SHE STUDIED FROM CATHEDRAL & JOHN CANON SCHOOL

AND ST. ANNES SCHOOL

SUNITA RAMNATHKAR WAS AN AVERAGE

STUDENT IN STUDIES ..

DID B.Sc IN CHEMISTRY after that

SHE GOT MARRIED …

AFTER THE BIRTH OF SECOND DAUGHTER

SHE DECIDED TO START HER OWN BUSINESS AS

SHE WANTED TO PUT HER EDUCATION TO GOOD USE…

PROBLEM??

NONE OF THE IN-LAWS WORKED OUTSIDE

SO IT WAS DIFFICULT TO PURSUE A CAREER

FOR HER.

HER HUSBAND GAVE A HELPING HAND…

• A BIG DAY : JAN 1981

• STARTED A COSMETIC BUSINESS WITH HER BROTHER(SUNIL) WHO WAS A GRADUATE FROM IIT…

• AND BECAME THE FIRST MANUFACTURER OF BLEACH IN INDIA… BY NAME

”FEM CARE LIMITED”(STARTED IN ANDHERI)

DIFFICULTIES AROSE:

HAD DIFFICULTY IN CREATING AWARENESS AMONG PEOPLE FOR WHOM BLEACH MEANT JUST A KITCHEN OR A BATHROOM BLEACH…

BLEACH WAS USED BY JUST ACTIVE WOMEN WHICH CONTRIBUTED 0.0005% OF TOTAL POPULATION…

ALSO THE ADVERTISEMENT WAS TO BE DONE

SUBTLY…

PROGRESSIVE STEPS:

• FOUNDER PROMOTER AND MANAGING DIRECTOR- FEM CARE FARMA LTD.

• DIRECTOR AT EUDORA ENTERPRISE LIMITED(headquarters at Nashik Maharashtra)

• FLOURISHED MARKET IN USA, CANADA, CARABIAN ISLANDS.

PROMOTION STRATEGY:

• CHOSE SONALI BENDRE FOR GORI GORI AD FOR FEM SKIN CREAM WHICH BECAME EXTREMELY POPULAR.

• GENERATED 100+ CRORES IN ANNUAL REVENUE

• CREATED BRANDS BOTANICA AND BARCODE (first branded women’s wear in India) .

• NEVER TURNED BACK:

• NOW HER AGE IS 53, MOTHER OF TWO DAUGHTERS(23,26 RESP.) AND STILL ON MOVE

• SHE’S FOCUSED ON NEW VENTURES THAT NOW TARGET GOLBAL MARKET FOR COSMETICS AND PHARMA.

SHE WAS ABLE TO DO ALL THIS BECAUSE SHE BELIEVED:

“If one has confidence in oneself, one can surely make it.”

“Always find out what you are good at and be determined, you will reached the top.”

SUNITA RAMNATHKAR