S!"r# I$ I% O&r DNA Michael Weiss @mikepweiss Global Innovation Fellows Cal State LA June 25, 2013

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STORIES ARE WHAT MAKE OUR LIVES WORTH LIVING

Richard Kearney

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PROJECTOR BULBS

Nancy Duarte

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Gregory Berns

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LISTEN

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ELICIT EMOTION

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TRANSFER OF EMOTION

Seth Godin

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EDUCATE

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INSPIRE

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ENGAGE

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CARE