The primary audience will be females who are very influential about female rights. Also, the primary audience is strong and empowered women who are increasing the spiritual, political, social or economic strength of the female gender. The cast of the Decent being all women is important, as it will allow the female audience to relate to the cast, because they will see the female cast being strong, empowered and independent. Moreover, the cast of the Decent being all female is also important, because they play roles in the film that usually male actors will portray, therefore they are identified by the audience to be more empowered in the film. The social grade that this group of people will have is grade E, as they are not wealthy professionals and aged from 15 to 25.

The secondary audience will be of the male gender, who are interested in horror moves and who enjoy and find horrific moments in a movie entertaining. Also, male horror movie enthusiasts who are not terrified of blood and gore. Horror movie enthusiasts are looking to be entertained by gaining pleasure and enjoyment from the torture and the horror inflicted upon the cast of the Descent. The entertaining of this additional audience is made more effective by the use of the all female cast, as the male movie enthusiasts will find the cast more appealing to them. Furthermore, this group of people will enjoy the film and will be further entertained as there is aspects within the film which they are able to relate to and are in relation to them. The social grade that this audience will achieve is an E, because they are non professionals and young people with an age range of 15 to 25.

The additional audience will be extreme sports enthusiasts. This is because of the setting of the Descent, which was chosen to be a cave system. In addition, the additional audience is extreme sports enthusiasts, because the cast of the Descent go caving, which is classed as an extreme sport, therefore the audience of the extreme sports enthusiasts can relate to them. Furthermore, the film is more appealing to the audience, because of the fact that they are able to identify the cast of the Descent to also be extreme sports enthusiasts, due to them at the start of the movie white water rafting and then descending into a cave. As a result, the film becomes more relatable and appealing to the audience, as well as more effective ion entertaining the audience. The social grade which this group of people will achieve is a C1 or C2,as they are aged from 25 to 35.

Rubican• The primary audience is part of the reformers category, because the primary audience is

strong and empowered women, who are very influential about women and women's rights. Also, the primary audience are most likely yuppies and lambards, as they are in the age group of 15 to 25 years old. These women will be most interested in areas such as politics and women's rights, as they are looking to improve the overall image of women.

• The secondary audience are individuals, because they are male horror movie enthusiasts, who like the idea of ghosts and ghouls. Also, because they have their own individual opinion upon everything, as well as having their own view upon things such as movies and politics. This audience will have interests in areas such as video games and horror movies. They are also yuppies, as they of the age group of 15 to 25, therefore they are most likely be very socially active.

• The additional audience are aspirers and dinkies, because they are extreme sports enthusiasts , who are interested in having adventures. Also, because they are people who are of the age group 25 to 35 and have no children, as they are following their hobbies or careers in extreme sports. They are aspirers, because they want to get to the top of the social spectrum, by gaining mainstream attention in their extreme sports careers and also because they want to become successful in extreme sports.