story attractors
DESCRIPTION
Changes have tripling effects. However; storytelling structures have almost been invariant as they stood against the wind of change. This presentation offers a twist calling for a fractal structure for Acts 1 and 2. This is augmented by example.TRANSCRIPT
Story Attractors:New perspectiveson storytelling
Ali Anani, PhD
Rapid changes are causing rippling.effects andthe change in one system is affecting changes in other systems
Are story structures unaffected?
Or are they?
And if story structure is affected thenin what way?
And if story structure is affected thenin what way?
Great stories have the magic formula of moving hearts and minds
We know from Twitter, for example, visually how emotions moveWill this again affect the storytelling structure?
Let us beginthe journey of discovery
Storytelling has a strategy:Where to take us from where we are
But where we are has a pattern that developed over timeThis repeating pattern is the attractor for each one of us
We know also that it is much easier to move from a negative emotion to more negative one than to move from a negative to a positive one
Karpman drama triangle has used the diamond structure to show for that
http://en.wikipedia.org/wiki/Karpman_drama_triangle
Oneexample is:
Twitter has allowed us to measure these emotion live and how they develop over time
Positive emotions. The size of nodes represents how common a given emotion is. The thickness of the edges is proportional to how often people travel between two given emotions.
http://www.kanjoya.com/blog/kanjoya-eng/building-a-roadmap-of-human-emotion-part1-/
Many repeatingdiamond structures
JOY
SADNESS
ANGERPeopleswallowtheirown poison REVENGE
FEAR
A character is attracted to this diamond of emotions. It shall stay within its boundaries unless something pulls it out
GRUDGE
Beware of customers’ grudge as the more they poison themselves, the more they shall hate youThey throw their problem at you.They tend to blame others
Example: An Insurance Story
JOY
SADNESS
ANGER
REVENGE
FEAR
GRUDGE
Angry family:There sick kid needs a prolongedmedical care in hospital
JOY
SADNESS
ANGER
REVENGE
FEAR
GRUDGE
The family has to sacrifice all its belongings to cover up for the expenses
JOY
SADNESS
ANGER
REVENGE
FEAR
GRUDGE
Things get worse as the son must be under oxygen – costs build up for the family
JOY
SADNESS
ANGER
REVENGE
FEAR
GRUDGE
The family either decides to accept the removal of oxygen or part off with all its belonging chasing a remote hope the kid would recover
JOY
SADNESS
ANGER
REVENGE
FEAR
GRUDGE
One member of the family develops grudge against the society
JOY
SADNESS
ANGER
REVENGE
FEAR
GRUDGE
He decides to revenge from the society by robbing the house of the hospital CEO
JOY
SADNESS
ANGER
REVENGE
FEAR
GRUDGE
The current situation gets worse and worse
The victim (patient) is now making other members of the family victims to their deepening grudge
The buildup of the conflict heat should be within the boundaries of the fractal diamond
Within this fractal structure the dilemma builds up again we witness exchange of roles:Hero becomes victim Victim becomes hero
If you were an advertising company how would you exploit this vicious diamond-shaped attractor to advertise a new “hero” product?
It is the job of businesses to understand what the customers want to buy, and then rally their corporate culture into delivering the right product, at the right place and at the right time.
Here’s how the system of triangulation starts: a victim approaches a rescuer (the insurance product) with information about what a persecutor (mounting hospital bills) has done. From there, the drama can unfold in many ways
The envisaged future may be best visualized as a point attractor so as not to leave people bewildered
Happy Where they are
Threatened
Revolt
Fearful
The risks of the approach are obvious, however. As the old attractor is disrupted, some agents in the system will feel threatened and insecure. As a result, they become even more attached to the patterns of the past
If the insurance company wants to have a differentiated product/service to play the hero role, this product must be able to move people out of their attractor to a goal that falls outside the original pattern where new behaviors shall be noticed
Like light and darkness exist together,
So are grief and hope
Every body is seeing the buildup of negative emotions,But forgetting about the light existing somewhere
Here comes the light in the form of new idea
The insurance company believes that it has a social responsibility with an opportunity
The insurance company thinks “outside the Diamond Fractal”
The customer can’t pay the expensesAnd the hospital shall not forfeit the bill
Social crowdfunding:The insurance company initiates a campaign that moves hearts and minds
The patient recovers
The insurance company launches a new insurance program:Salvage Insurance campaign
The company prospers as it has already gained the trust of people