Stories from the future - SXSW Report
Post on 01-Jul-2015
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DESCRIPTIONBrian and Damian run through a taster of some things they learned at South by Southwest.SXSW.
AND OTHER SEMI-RELATED TALES
What we learnt:
4things we think YOU NEED TO learn too
but... there are
Part 1why you should
thank your parents for letting you play
The gamification of social situationshas been around for ages
socially the game element has become
do thing = get reward
Go to a certain place at a certaintime to do a certain thing
I want that because it makesme feel important
Amex Black card/Xbox achievements
Progress dictated by completing aseries of tasks
linked-in progress bar
profile 80% complete leveling up
Everyone has to work togetherto solve something
Referral engines like DIGG
APPOINTMENT DYNAMIC INFLUENCE & STATUS
PROGRESSION DYNAMIC COMMUNAL DISCOVERY
The reason WHY we play impactshow well we play.
the reason why we play impactshow well we play
SETH PRIEBATCSH TALKED ABOUT SCHOOL AS A SOCIAL GAME
The point system for this game is gradesand grades arent that exciting
YEARS TESTS TEACHERS
What if School had a more excitingleveling up system
An avatar that leveled up over time in a fantastic way torepresent your achievements. like a pokemon
what if school had a more excitingleveling up system
An avatar that levelled up over time in a fantastic way torepresent your achievements - like a Pokemon
its not a traditional game
but gaming theory, added tosomething boring to make it fun
communal discovery /collaborative gaming
lets play one.
Everyone working together to solve something
GET ME OFF THISFREAKING PLANET!
The world is screwed - all the superheros have turned into zombies and are ravaging the earth. There are 12 rocket ships leaving earth in 5 minutes and they need to be !lled quickly.
GET ME OFF THISFREAKING PLANET!
RULES:The person sitting to your left has to be
- born in the same month- born on a day lower than the number of your day
COUNTDOWN TO LIFT-OFF05:00:00
1. The game layer already exists
2. we have ways to define and articulate it - use them
3. draw on your experience - use your childhood, your play-time, everything
clients are people too, and people want
to be awesome
Clients are like you and me
GO to their job every day,and trying to make it not suck or be lame.
theyre generally not stupid
ask this of your client:
do you make it easy for yourcustomers to succeed ?
ask this of ourselves:
do we make it easy for ourcustomers to succeed ?
if no, or not always then:
do we make it easIER for ourcustomers to succeed ?
some social panels bri went toto find out...
are we not men? reaching new dads
Dads want to be able to have educated discussions about whats best for their kids
Their two most popular posts stroller designand the best food for certain age groups
Are we not men. Reaching New Dads
Honesty in parenting resonates with both sexes but theres more opportunity in the Dad market because most parenting messages target Moms.
social marketing in regulated industries
Social Marketing in regulated Industries
People like their anonymity when it comes to sensitive topics like health and money.
Involve Laywers from the start when developing anything social - it makes it easier for them to say yes.
Little Social Wins can help you slowly build leverage internally but being safe large returns.
1. all clients can be awesome, bankers or beer merchants - All of them
2. knowledge is key - look for the less obvious insights
3. make it easy to succeed
Part 3dont be mean to
the internet, it knows you better
than you do
think of the internetas one big friendlyrobot monster
and he likes toeat data
everything you search
places you go
things you buy
every social action
feeds the robot monster
and its learning more
for us, it raises many questions:
do you know how to find this data ?
do you know how to USE IT ?
HOW IS OUR BRAND DATA SEEN ?
Does it reflect the real you ?
Does it provide any value ?
Look at your last 10 updates
do these really reflect who you are ?
are they valuable to your audience ?
are you more interested in attracting people without considering the types of
followers you need ?
share or solve - dont shrilltheres no need to talk if dont have a point
respond 99% of the time - sometimes people just want to feel like theyre being heard
if heard, they feel like theyre being included
1. everything is online, and forming a holistic digital version of you
2. data! data! data!
3. technology is there to may things better, but usually isnt enough
Part 4cats are cute,
captions are cool.cats with captions will always rule
Know who these guys are ?
The Oatmeals key lessons:
Its not about you, or your product
Find funny truths, and exploit them
Nobody wants to read heaps of copy
Know your audience and community
4chans key lessons:
People want shared experiences
Allow for a fluid identity
Build a community
Make stuff that is worth growing
Total budget expenditure for 4chan & Oatmeal:
People tend to congregate around the same kinds of things.
Its the same reasons certain films & TV series are always popular
1. your product isnt funny. funny stuff is funny - know your audience
2. shock, humour, awe, absurdity, sex
3. visual brevity
4 key things YOU NEED TO remembergaming is everywhere, and will become moreengrained in what we do. play more games.
you want to be awesome. your client wantsto be awesome. lets all be awesome together.
the internet is like a giant uber-robot who iseating up all the data. learn to use data.
you cant make a viral - but you can certainlyencourage it. know your audience.
WE COULD QUITE LITERALLY KEEP GOING FOR DAYS.
Stuff we didnt get to talk about:
User interaction design
but you should ask us about at some point if you have interest...
working like a software company
how to play shuffleboard