Stories from the future - SXSW Report

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Brian and Damian run through a taster of some things they learned at South by Southwest.SXSW.

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  • AND OTHER SEMI-RELATED TALES

    future

    Stories fromthe

  • What we learnt:

    heaps.

    seriously... Heaps.

  • 4things we think YOU NEED TO learn too

    but... there are

  • Part 1why you should

    thank your parents for letting you play

    video games

  • SOCIAL LAYER

  • GAME LAYER

  • The gamification of social situationshas been around for ages

  • socially the game element has become

    do thing = get reward

  • Go to a certain place at a certaintime to do a certain thing

    Farmville/tamagotchi

    I want that because it makesme feel important

    Amex Black card/Xbox achievements

    Progress dictated by completing aseries of tasks

    linked-in progress bar

    profile 80% complete leveling up

    Everyone has to work togetherto solve something

    Referral engines like DIGG

    APPOINTMENT DYNAMIC INFLUENCE & STATUS

    PROGRESSION DYNAMIC COMMUNAL DISCOVERY

    The reason WHY we play impactshow well we play.

    the reason why we play impactshow well we play

  • SETH PRIEBATCSH TALKED ABOUT SCHOOL AS A SOCIAL GAME

    The point system for this game is gradesand grades arent that exciting

    LEVELS

    YEARS TESTS TEACHERS

    CHECKPOINTS RULEMAKERS

  • What if School had a more excitingleveling up system

    An avatar that leveled up over time in a fantastic way torepresent your achievements. like a pokemon

    what if school had a more excitingleveling up system

    An avatar that levelled up over time in a fantastic way torepresent your achievements - like a Pokemon

  • its not a traditional game

    but gaming theory, added tosomething boring to make it fun

  • communal discovery /collaborative gaming

    lets play one.

    Everyone working together to solve something

  • GET ME OFF THISFREAKING PLANET!

    The world is screwed - all the superheros have turned into zombies and are ravaging the earth. There are 12 rocket ships leaving earth in 5 minutes and they need to be !lled quickly.

  • GET ME OFF THISFREAKING PLANET!

    RULES:The person sitting to your left has to be

    - born in the same month- born on a day lower than the number of your day

  • COUNTDOWN TO LIFT-OFF05:00:00

  • The lesson:

    1. The game layer already exists

    2. we have ways to define and articulate it - use them

    3. draw on your experience - use your childhood, your play-time, everything

  • Part 2

    clients are people too, and people want

    to be awesome

  • Clients are like you and me

    GO to their job every day,and trying to make it not suck or be lame.

    theyre generally not stupid

  • ask this of your client:

    do you make it easy for yourcustomers to succeed ?

  • ask this of ourselves:

    do we make it easy for ourcustomers to succeed ?

  • if no, or not always then:

    do we make it easIER for ourcustomers to succeed ?

    HOW

  • some social panels bri went toto find out...

  • are we not men? reaching new dads

  • Dads want to be able to have educated discussions about whats best for their kids

    Their two most popular posts stroller designand the best food for certain age groups

  • Are we not men. Reaching New Dads

    Honesty in parenting resonates with both sexes but theres more opportunity in the Dad market because most parenting messages target Moms.

  • social marketing in regulated industries

  • Social Marketing in regulated Industries

    People like their anonymity when it comes to sensitive topics like health and money.

    Involve Laywers from the start when developing anything social - it makes it easier for them to say yes.

    Little Social Wins can help you slowly build leverage internally but being safe large returns.

  • The lesson:

    1. all clients can be awesome, bankers or beer merchants - All of them

    2. knowledge is key - look for the less obvious insights

    3. make it easy to succeed

  • Part 3dont be mean to

    the internet, it knows you better

    than you do

  • think of the internetas one big friendlyrobot monster

    and he likes toeat data

  • everything you search

  • places you go

  • things you buy

  • every social action

  • feeds the robot monster

  • and its learning more

  • for us, it raises many questions:

    do you know how to find this data ?

    do you know how to USE IT ?

    HOW IS OUR BRAND DATA SEEN ?

  • Does it reflect the real you ?

    Does it provide any value ?

  • Look at your last 10 updates

    do these really reflect who you are ?

    are they valuable to your audience ?

    are you more interested in attracting people without considering the types of

    followers you need ?

  • share or solve - dont shrilltheres no need to talk if dont have a point

    respond 99% of the time - sometimes people just want to feel like theyre being heard

    if heard, they feel like theyre being included

  • The lesson:

    1. everything is online, and forming a holistic digital version of you

    2. data! data! data!

    3. technology is there to may things better, but usually isnt enough

  • Part 4cats are cute,

    captions are cool.cats with captions will always rule

  • Know who these guys are ?

  • The Oatmeals key lessons:

    Its not about you, or your product

    Find funny truths, and exploit them

    Nobody wants to read heaps of copy

    Know your audience and community

  • 4chans key lessons:

    People want shared experiences

    Allow for a fluid identity

    Build a community

    Make stuff that is worth growing

  • Total budget expenditure for 4chan & Oatmeal:

    $0

  • People tend to congregate around the same kinds of things.

    Its the same reasons certain films & TV series are always popular

  • The lesson:

    1. your product isnt funny. funny stuff is funny - know your audience

    2. shock, humour, awe, absurdity, sex

    3. visual brevity

  • 4 key things YOU NEED TO remembergaming is everywhere, and will become moreengrained in what we do. play more games.

    you want to be awesome. your client wantsto be awesome. lets all be awesome together.

    the internet is like a giant uber-robot who iseating up all the data. learn to use data.

    you cant make a viral - but you can certainlyencourage it. know your audience.

    |

  • WE COULD QUITE LITERALLY KEEP GOING FOR DAYS.

    Stuff we didnt get to talk about:

    User interaction design

    but you should ask us about at some point if you have interest...

    generational development

    working like a software company

    innovative banking

    how to play shuffleboard

    And more!

    rapid prototyping

  • thanks.

    bramian