Team “Chope”Young Glory Brief 3

The Occupy MovementThe Occupy Movement is one of the largest grassroots movements the world has ever seen.

The Occupy MovementProtesting against financial and social inequality, and perceived political control by Corporations, the movement has gained sympathisers from all over the world.

The Occupy MovementBut as Occupy grows larger, it is increasingly seen as a faceless, leaderless entity which has no direction and goals.

The Occupy MovementWith no clear direction, it becomes harder to convince people who are not involved in the movement to join in.

The Occupy MovementFor Occupy to further grow in strength and not stagnate, it needs to direct its energies better and make its aims understandable to the masses.

The Occupy MovementTo do this, we go back to what Occupy was about at the beginning: The people who are affected and the Corporations causing the harm.

Our Strategy

Tap into the grassroots beginnings of Occupy to bring back its human element.

Presenting

‘STOrieS FrOM OCCuPY’

Stories from OccupyThere are thousands of people affected by the issues behind Occupy, each with their story to tell.

Stories from Occupyit may be about how a bank was not flexible enough to let them modify their loan agreement, about how their employers do not grant them basic working rights or how they are not allowed basic health care due to their circumstances.

Stories from Occupyregardless of what the story is, inevitably it is a Corporation behind their troubles.

Stories from OccupySo far social media has primarily been used as an organising tool for the Occupy Movement.

Stories from Occupyutilising the power of social media further, Stories from Occupy creates a platform, where people affected around the world can write their stories, share their problems and seek help.

Stories from Occupy

The front page shows the most urgent story that seeks immediate support from Occupiers.

WEBSITE | HOMEPAGE

Stories from Occupy

To highlight the urgency of each situation, every story has a countdown timer. Counting down till when their houses get repossessed, when they have to pay back an impossible bank loan or when their money runs out.

WEBSITE | PAGE OVERLAY ON STORIES SORTED BY TIME

Stories from Occupy

This is not just rhetoric. But real people, with problems they can’t cope with due the social inequality they face.

And people can help, either but offering actual assistance or with the click of a button.

Occupiers will be encouraged to share the stories on their social networks.

WEBSITE | INDIVIDUAL STORY PAGE

Stories from Occupy

With each story, there will be a targeted number of shares aimed for, for effective spreading of the story online.

WEBSITE | INDIVIDUAL STORY PAGE

Stories from Occupy in today’s day and age, these Corporations would have their own social accounts online. With thousands each day directing bad Pr at their social accounts, this ‘peer pressure’ will force these companies to act on these cases, or face the backlash.

Stories from Occupy

Now imagine each story being propagated through the internet, as people read more about the mess and injustice these Corporations are behind.

WEBSITE | SHARE A STORY AT FACEBOOK

A Non-Occupier friend reads the post. And chances are, he or she might sympathise with the person’s plight and shares the story further. At the same time, it also leads to better understanding of what Occupy is really about.

it also refocuses Occupy’s energies on those specific offending organistaions.

Stories from Occupy

By further segmenting the stories into different countries around the world, Occupiers can share the story or lend actual physical aid to the people in their community.

it also goes back to the grassroots beginnings of Occupy: Helping people who need help the most. Showing that Occupy is not just about protesting, but giving help where it is needed.

WEBSITE | SUPPORT WORLD STORIES

CONCLuSiONeventually, as more and more voices emerge, both on the internet and at actual rallies, the Corporations will have to blink, or risk facing the ire of millions.

You might silence the voice of one, but you can’t silence the voice of millions – especially on the internet.

Thank You