store atmosphere
TRANSCRIPT
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Elements of Store
Atmosphere
Group 5
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• Store Atmosphere is another element in the store arsenal . Every store has a look and a physical layout that makes it hard or easy to move around.
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Store Atmosphere
• Walls
• Lighting
• Sinage
• Produce Department
• Floors
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• Envirosell understands of the nuances of human behavior.
• Whatever the product, service or environment, we bring practical experience and history to each assignment.
• Provide a wide range of research and consulting solutions to put you in sync with your target audience.
• Begin to see yourselves through the eyes of your customers.
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Clientele of
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Attract Shoppers and keep them in store
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Honor the transition zone
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Don’t make them hunt
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Make merchandise available to the reach and touch
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Note that men don’t ask questions
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Women need space
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Make checkout easy: satisfy their sweet tooth
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Atmospherics and Shopping Behavior
LayoutSoundsSmellsTexture...
Pleasure/displeasureArousal/Boredom
Time inStoreAffiliationBuying
InfluencesInfluences
Atmosphere Emotional Response Behavior
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Olfactory Cues...
• Shoppers perceive higher quality goods in scented stores.
• Odors should be consistent with store offerings.
• These cues are expensive to maintain.
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Sony Style
• Sony Style stores are seasoned with with speciality design subtle vanilla and mandarin orange fragrance
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Blooming dales
• Blooming dales uses different fragrances in different departments
• Baby powder in baby store
• Suntan lotion in bathing suit
• Lilacs in lingerie
• Pine scent during holiday season
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REI• REI seller of outdoor gear & clothing
products allows customers to test on a 25 foot walls
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Victoria’s Secret
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Bass Pro ShopsRetail outdoor sports equipment
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Discovery Zone
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•Thank you