Web marketing innovation (pg. 1)

Race-to-the-finish winners (pg. 2 & 3)

Gold Badge Manager promotion (pg. 4)

2010 Big price winner (pg. 4)

Kudos team members! (pg. 4)

StorAmerica board (pg. 5)

Susan G. Komen (pg. 6)

Holiday giveaways (pgs. 7 & 8 )

All Green recycling event (pg. 9)

City of Duarte parade (pg. 9)

Special announcements (pg. 10)

New employees (pg. 11)

Anniversaries (pg. 11)

Birthdays (pg. 11)

Toys-for-Tots drop-off sites (pg. 12)

Riverside Police Officer Association

Fundraiser event (pg. 12)

Note from the Editor (pg. 12)

StorAmerica Connection Issue # 5 Page 1

Upon hearing that we were fi-

nally getting a new website, I

could hardly contain myself. Seri-

ously! I was torn between jumping

for joy, cart-wheeling down the hall-

way, shouting obnoxiously and all

other manner of unnecessary reac-

tions. I think what I finally settled for

was a very enthusiastic round of

clapping. Hurray! We are finally join-

ing the new age of websites!

Smallbiztrends.com pub-

lished Jan. 4, 2010, “Users with an

extensive choice of information on

the Internet will give their blessings

to simply designed sites with easy to

find information.” Loosely modeled

after the StorageFront.com site, our

new site is the epitome of practicality

and visual aesthetics. We have

joined the ranks of the in-crowd with

our navigation bar, our refined color

scheme and our simple yet effective

“search” bar.

Red Nova Labs will not only

be launching our website on March

1, 2011, they will also continue to

keep our site modern and in tune

with today’s online trends and cur-

rent consumer desires. For example,

since mobile usage has increased

by 86% annually, we’re meeting that

challenge with a site that is mobile

friendly for almost any mobile de-

vice.

Consumers have also shown

a desire for interactive applications,

which is what we’ll offer with ser-

vices such as the downloadable

forms section or the “Storage Cal-

culator.” My personal favorite is the

Storage Calculator which allows

you to see precisely what size unit

you need by adding detailed 3D

images to your future storage

space. I’m going to be honest: it is

A LOT of fun to use!

Less fun but equally as

practical is the updated and con-

tinuously current roster of available

units, prices and sizes that can be

seen on any property’s individual

Web page. In a digital age that em-

braces a lack of human interaction,

this property portal will encourage

potential customers to shop online

as well as buy online.

Perhaps the most important,

as well as the most exciting, aspect

of the castorage.com renovation is

the newly adapted attitude of our

website. Not only will it serve cur-

rent customers as well as interest

potential customers, this website is

being set up, marketed and moni-

tored with every detail focused on

providing a more successful busi-

ness platform for each and every

property!

So on March 1, when you gaze at

our beautiful new website with love

and adoration in your heart, don’t

say I didn’t warn you!

StorAmerica is back in the game!

1st PlaceStorAmerica - Ontario

3rd Place (tie)AlessandroSelf Storage

From left:Ernesto Gonzalez

Stacey Won

2nd PlaceRancho Self Storage

From left:Brenda Bell

David Melgoza

2nd PlaceCountry ClubSelf Storage

From left:Philip Robinson

Marsha Archer-RobinsonDavid Melgoza

3rd Place (tie)StorAmericaScottsdaleFrom left:

Lilian ManleyKristy Samson

1st Place (tie)Crown ValleySelf Storage

From left:Erik Reeves

Pamela Archer-Reeves

1st Place (tie)Costa MesaSelf Storage

From left:Jose CordonCathie Carter

2nd PlaceStorAmerica

Hawaiian GardensFrom left:

Cristina CarbadilloRodrigo Sanchez

3rd Place (tie)Plano Self Storage

From left:Ricci Piccio

Steven Rash

3rd Place (tie)StorAmerica - Duarte

From left:Sabrina Gonzalez

Brenda Benitez

StorAmerica Connection Page 2

3rd Place (tie)StorAmericaPalm Desert

“Desert Flowers”From left:

Claudia MolinaMichelle Mendez

3rd Place (tie)Country ClubSelf Storage

From left:Phillip Robinson

Marsha Archer-RobinsonDavid Melgoza

3rd Place (tie)StorAmerica

Phoenix 52ndFrom left:

Monica SolizKate Hershey

2nd PlaceRancho Self Storage

From left:Brenda Bell

David Melgoza

1st PlaceStorAmerica - Ontario

1st PlaceTustin Gateway

Self StorageFrom left:

Sandra VictoriaPauline Haren

2nd Place (tie)StorAmerica

Hawaiian GardensFrom left:

Cristina CarbadilloRodrigo Sanchez

2nd Place (tie)Seacliff Self Storage

From left:Kristen FrenchMonica Rivera

Sara AnastasiadesMatt Clancy

3rd PlaceWoodbridgeSelf Storage

From left:Sandra VictoriaKimberly Travis

Outstanding Work!

StorAmerica Connection Page 3

StorAmerica Connection Page 4

We are proud to announce the

recent promotion of Sabrina

Gonzalez (Property Manager) -

Duarte, who was recently promoted

to the position of Gold Badge Man-

ager (GBM). Sabrina has been with

StorAmerica since 2008 and has

proven to be a tremendous asset

and solid team player. Sabrina con-

tinuously achieves her budgeted

goals and is always willing to help

her fellow colleagues.

Sabrina will be assisting

Cindy Melgoza-Sanchez (District

Manager) in our District 1 area.

Join us in congratulating Sabrina on

this accomplishment and wishing

her well with this exciting challenge!

Kudos to: Allen Carter (Director of

Project Services) and Servando Peña

(Maintenance Technician) for always

going above and beyond their call of

duty. We appreciate all your efforts!

Em

plo

yee’s

Rating

The following five-star review was posted

on Sparefoot.com, which is one of our

partner sites:

I shopped around and found Irvine Self

Storage not only had great rates, but of-

fered a free truck. This made moving my

clients’ staging furniture into storage a

breeze. Super helpful staff (Thanks

Amanda!) and nice clean facility. Highly

recommended.

Kudos also go to the following employ-

ees for their outstanding customer ser-

vice and for being great team players:

Amanda Salvadori, Irvine Self Storage

Brenda Benitez, StorAmerica - Duarte

Anita Ponce, StorAmerica - Victorville

Congratulations to Marsha Archer

- Robinson (Property Manager) -

Country Club Self Storage for win-

ning the big raffle price.

Congratulations to: Stacey Gomez, Assistant Man-

ager at StorAmerica Arcadia, for being awarded the

title of Miss Arcadia. She also earned the Miss

Southern California Woman of Achievement Award.

The pageant took place on Dec. 5, 2010 and is a

new avenue for women and teens to showcase their

beliefs, platform and talents. She will travel as an

ambassador throughout the state (including meeting

with the Governor), volunteering in California com-

munities and setting a standard for leadership and

service. She will also be speaking to women of all

ages in juvenile halls, high schools, churches, etc.

Judging guidelines:

10% Application

30% Interview

20% Talent

10% Leadership philosophy

15% Evening gown

15% Sportswear & swimwear

Stacey’s platform is: self respect

Stacey scored 100% and was honored as Miss

Southern California! This was a wonderful experi-

ence for Stacey. Both Loana Gurule (Stacey’s mom),

manager at StorAmerica - Arcadia, as well as Stacey

are truly grateful to Sonny Vejar and John Minar for

sponsoring this pageant.

Self-respect cannot be hunted. It cannot be pur-

chased. It is never for sale. It cannot be fabri-

cated out of public relations. It comes to us when

we are alone, in quiet moments, in quiet places,

when we suddenly realize that, knowing the good,

we have done it; knowing the beautiful, we have

served it; knowing the truth, we have spoken it.

- Whitney Griswold

StorAmerica Connection Page 5

S torAmerica was a

proud participant in

the 19th Annual Susan G.

Komen Race for the Cure

event, which took place on

Sept. 26, 2010 in Newport

Beach.

We also participated in

the 12th Annual event held

on Oct. 17, 2010 which

took place in the Inland

Empire.

Our teams volunteered

a day to participate in this

worthy cause and helped

raise funds for breast can-

cer research.

In the photo above from left-to-right:Monica Vejar, Sabrina Gonzalez, Cathie

Carter, Lucie Kremer, Eric KremerGilbert Gonzalez and Sonny Vejar.

Bottom right picture from left:Crystal Palmowski (Survivor)

Brandie DeanAll Safe Self Storage

Lucie KremerStorAmerica Oceanside

Inland Empire Race for the cure

We want to thank each and

everyone of those who partici-

pated in the event.

We hope that this year more

employees will join us as we

continue to raise for the cure!

See our next issue for team

information or contact the

newsletter editor.

StorAmerica Connection Page 6

“In California alone, more than 21,000 women

are diagnosed with breast cancer each year

and 4,000 women die. With your support, we

can fulfill our promise to find a cure”

Michael Sexton Don Newkirk Irma Reyes

Shelby Craghead Kelly LutzGeorgia Burdette

We’d like to congratulate Joe

Suazo, Manager at Arlington Self

Storage, for his most recent holi-

day giveaways. Each time a ten-

ant made a payment by the 10th

of the month, he issued a ticket,

then he raffled the gift cards in

the months of November and

December. What a wonderful

way to show how much he appre-

ciates his loyal customers! We

have no doubt that they support

his customer appreciation efforts.

Do you reward your loyal customers?

Contact the editor .

Email: sa1107@sbcglobal.net

Crown Valley Self Storage

Raffled a Harvest Basket

worth over $100.00

Month: November 2010

In this photo:

Charie Logsdon (winner)

StorAmerica Victorville/Locust

Date: Nov. 6, 2010

Event: All Green Recycling Event

Raffled a brand new HD TV

In this photo:

Gayleen Coney (winner)

StorAmerica Connection Page 7

StorAmerica - Arcadia

Raffled a Turkey

Month: November 2010

In this photo from left-to-right:

Brenda Benitez, Maria Gorin (winner)

Loana Gurule (Manager)

StorAmerica Victorville/Locust

Date: Nov. 6, 2010

Event: All Green Recycling

Benefited their local (YSO)

In this photo:

Juan Ponce (Manager)

This holiday season, our employees

came together in the spirit of giv-

ing with a thoughtful holiday surprise to

our corporate staff: A nice jacket with

each of their names (along with the

StorAmerica star) embroidered on

them. Sonny, John, Sam, Lorenzie,

Cindy and Allen were very happy to

receive their gifts and wore their cozy

jackets right away.

In the photo at left, from left are: Sonny

Vejar, John Minar, Sam Kalem and

Lorenzie Harris. In the photos above:

Allen Carter and Cindy Melgoza-

Sanchez.

From StorAmerica Management…

Thank You for your thoughtful gifts!

StorAmerica Connection Page 8

SonnyJohn

SamLorenzie

AllenCindy

Each year the City of

Duarte and local busi-

nesses gather to-

gether to celebrate the

annual Duarte Route

66 Parade. This event

features restored vin-

tage cars, marching

bands, the local fire

department, as well as

bus inesses in the

community.

StorAmerica - Duarte

was a sponsor and

took part in the parade

by displaying our com-

pany truck. Special

recognition goes to

our team (shown in

the photo above, from

left): Sabrina Gon-

z a l e z - M a n a g e r ,

Brenda Benitez and

Stacey Gomez.

StorAmerica Connection Page 9

StorAmerica collaborated

and took part in recycling

events to sponsor local

non-profit organizations

such as the Boys and Girls

Clubs. We’d like to take

this opportunity to thank

each one of our business

sponsors that made our

events a success.

StorAmerica is happy to

continue providing this free

service to our communities

for responsible recycling.

In the photo above are Lucie Kremer, Manager, at

StorAmerica-Oceanside, and Dave Jund (All Green

Recycling). Event took place on Aug. 28, 2010.

S ince the beginning of

our partnership with All

Green Electronics, we have

collected more than 255,880

pounds of electronics, which

have prevented 322,243 lbs

of C02 (carbon dioxide) from

polluting the atmosphere.

This is the equivalent to:

4,111,201 plastic bottles

2,151,315 aluminum cans

54,661 gallons of gasoline

1,125 barrels of oil

20,313 propane tanks

Planting 12,423 trees

Congratulations: Bobby Piccio (Gold Badge

Manager) and his bride Jasmine Masangkay

for their wedding.

The event took place in Irvine, California

on Oct. 10, 2010.

Congratulations: Erik Loll (Manager,

StorAmerica-Phoenix/24thStreet) and his

bride Jennifer Carter for their wedding.

The event took place in Glendale, California

on Oct. 10, 2010.

StorAmerica Connection Page 10

In the photo at right are proud grandson

Logan (left) and his grandfather Allen Carter,

who were attending Allen’s daughter

Jennifer’s wedding.

Birthdays:

July 2010

Jennifer Ramos - Paramount Self Storage

Kristine French - Seacliff Self Storage

Yolanda Soto - StorAmerica Victorville/Locust

Eric Reeves - Crown Valley Self Storage

Brenda Bell - Rancho Self Storage

Darryl Piccio - StorAmerica Montclair

Brandie Dean - All Safe Self Storage

Sandra Victoria - Woodbridge Self Storage

August 2010

Servando Peña - Maintenance Technician

Maricela Graciano - Statewide Self Storage

Sara Anastasiades - Seacliff Self Storage

Eric Kremer - StorAmerica Oceanside

Elizabeth Torres - 710/Del Amo and Co. Trainer

Manuel Garcia III - StorAmerica Montclair

Tatiana Fernandez - 710/Del Amo Self Storage

September 2010

Monica Rivera - Seacliff Self Storage

Juan Ponce - StorAmerica Victorville/Locust

Cristina Carballido - StorAmerica Hawaiian Gardens

Joyce Hwang - StorAmerica El Monte

Amanda Salvadori - Irvine Self Storage

Marlene Ruiz - Tustin Gateway Self Storage

Yan Wang - StorAmerica Self Storage

Stacey Gomez - StorAmerica Arcadia

October 2010

Kennon Holton - Corporate Office

Joshua Ruiz - StorAmerica Phoenix 24th

Matthew Meadows - Irvine Self Storage

Kristy Samson - StorAmerica Scottsdale

Bobby Piccio - Tustin Gateway Self Storage

Sung Lee - Plano Self Storage

Lilian Manley - StorAmerica Scottsdale

November 2010

Itzania Carrasco - StorAmerica Indio

Kim Travis - Woodbridge Self Storage

Gerardo Castro - 710/Del Amo Self Storage

Jose Cordon - Maintenance Technician

December 2010

Steven Rash - Plano Self Storage

Pamela Archer-Reeves - Crown Valley Self Storage

David Melgoza - All Safe Self Storage

Jacinto Acosta - Plano Self Storage

New Employees:Jacinto Acosta - Plano Self StoragePauline Haren - Tustin Gateway Self StorageBrenda Bell - Rancho Self StorageStacey Gomez - StorAmerica ArcadiaKristy Samson - StorAmerica ScottsdaleErnesto Gonzalez - Alessandro Self StorageCristina Carbadillo - StorAmerica Hawaiian GardensYuliana Benitez - Paramount Self StorageDeyssi Partida - StorAmerica IndioKristine French - Seacliff Self StorageSung Lee - Plano Self StorageJennifer Ramos - Paramount Self StorageDarryl Piccio - StorAmerica Montclair

Anniversaries:9 YearsAnita Ponce - StorAmerica Victorville/La MesaLorenzie Harris - Corporate

7 YearsLillian Manley - StorAmerica Scottsdale

6 YearsSam Kalem - CorporateMonica Rivera - Seacliff Self StorageMonica Soliz - StorAmerica Phoenix/52nd

5 YearsElizabeth Torres - 710/Del Amo Self StorageYolanda Soto - StorAmerica Victorville/LocustKim Travis - Woodbridge Self Storage

4 YearsYan Wang - StorAmerica El MonteJose Cordon - Maintenance DepartmentJoshua Manes - Irvine Self StorageClaudia Molina - StorAmerica Palm DesertBobby Piccio - Gold Badge Manager

3 YearsKennon Holton - CorporateMaricela “Marcy” Graciano - Statewide Self StorageFalisha Ramirez - Statewide Self Storage

2 YearsSteven Rash - Plano Self StorageAmanda L Salvadori - Irvine Self StorageDolores “Dee” Sanchez - StorAmerica Palm Springs

1 YearKeith Eichelberger - StorAmerica TempeSara Anastasiades - Seacliff Self StorageMatthew Meadows - Irvine Self StorageDaniel Dewey - Arizona SitesBrenda Benitez - StorAmerica ArcadiaJose Gonzalez - StorAmerica Hawaiian GardensMarsha Archer - Robinson - Country Club Self StorageBrandie Dean - All Safe Self StorageHillary Jimenez - Leave it/Lock it Self StoragePhillip Robinson - Country Club Self StorageJoe Suazo - Arlington Self Storage

StorAmerica Connection Page 11

Got any stories, events, or feedback?

Contact the Editor @:

sa1107@sbcglobal.net

Lucie Kremer

Newsletter Chief Editor

We’d like to acknowledge the Riverside

properties for participating in a recent

fundraiser, which benefits the Riverside

Police Officers Association (specifically

fallen Officers). In this photo we see

from left-to-right: Hillary Jimenez from

Leave it Lock it, Marsha Archer-

Robinson from Country Club, and

Brandie Dean from All Safe, along with

the Riverside Police Officers Repre-

sentatives. Other properties that par-

ticipated are: Arlington and Statewide

Self Storage. This fundraiser was dedi-

cated to fallen Officer Ryan Bonaminio.

Corporate Headquarters

2082 Michelson Drive

Suite 212-B

Irvine, CA 92612

www.castorage.com

A note from the editor…

We have left 2010 behind, and

as I ponder on what our com-

pany has accomplished, I can

sincerely express nothing but

amazement. In my first newslet-

ter issue, I suggested commu-

nity involvement, and have we

done it! I’m extremely im-

pressed with each and every-

one for taking time off their busy

schedules and going out to as-

sist their local non-profit organi-

zations in order to give back to

our communities.

I’m grateful to the ones who

have supported me with this

newsletter since its inception,

and to Sonny Vejar and John

Minar for giving me the opportu-

nity to create it. As always, this

issue could not be possible

without the assistance of all of

you. Thank you for providing

me with your photos and infor-

mation.

Let 2011 be better than any

other and have a successful

year!

Respectfully,

Lucie Kremer

Newsletter Chief Editor

During this holiday season the

following facilities contributed

to a great cause and held a

Toy Drive for The Marines

Toys-for-Tots Foundation at

each of their locations:

Seacliff Self Storage

Irvine Self Storage

Crown Valley Self Storage

They were able to collect

many toys for disadvantaged

children, and made this

Christmas a wonderful time

for them.

StorAmerica Connection Issue # 5 Page 12