stop trying to avoid losing and start winning: how bs 8878 reframes the accessibility question
DESCRIPTION
Slides for a talk on "Stop Trying to Avoid Losing and Start Winning: How BS 8878 Reframes the Accessibility Question" to be given by Jonathan Hassell at the IWMW 2013 event to be held at the University of Bath on 26-28 June 2013. See http://iwmw.ukoln.ac.uk/iwmw2013/talks/hassell/TRANSCRIPT
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Stop Trying to Avoid Losing and Start Winning: ���How BS 8878 Reframes the Accessibility Question
Prof Jonathan Hassell, Visiting Professor London Metropolitan University, Director of Hassell Inclusion, Lead-author of BS 8878 (@jonhassell)
IWMW 2013 27th June 2013
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The current pain…
• Most organisations are terrified about accessibility
• They don’t understand people who are disabled… who always seem to ask for the impossible… at crunch times in a website’s time-constrained development
• They feel whatever they do is probably not enough, but don’t know how far they need to go
• And they don’t know if there’s anything in it for them other than risk mitigation
• Worse, if they get anything right, it’s usually only for one product, or one version of a product…
• Or it’s because of one committed, passionate individual… whose eventual departure leaves them needing to start all over again
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‘what I want is to strategically embed inclusion ���into [my organisation’s] culture ���and business-as-usual processes, ���
rather than just doing another inclusion project’ Most common request ���
from Heads of Diversity & Inclusion���Vanguard Network 2011
Where you want to be…
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‘Adapting to responsive web design has required a complete redefinition of how we approach the web at Jisc infoNet. It's had an effect on every part of the service; not just in web development but from content management and creating resources, to our processes,
workflows and how we manage web projects.’
Abstract of David Cornforth @ JISC InfoNet’s talk ���straight after me here at IWMW-13
As you’d like to be with many other web issues…
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But the accessibility world’s solutions often seem ���piecemeal and tactical, not strategic
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And often seem like competition for your time, ���rather than linking in with any other useful web strategies
Social & search strategy
Mobile strategy (apps,responsive design)
Open data strategy
User ���experience strategy
Content strategy
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So how do most do accessibility? ���Do the bare minimum… then all hands to the pump to fix things…
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But to fix it, ���you don’t just need to do this..
���You also need to do this…
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And you need to fix the problem in the process, not the product, ���to prevent it re-occurring
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You need to make everyone involved in making your products ���engaged and responsible, not just the ‘accessibility superhero’
Designers Writers
Project Mgrs Product Mgrs
Finance Legal Marketing Strategy
Research & Testers Developers
Snr Mgrs
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‘Most internal web teams in higher education agree their web strategy is being held back by the culture and organisation of the institution. Unfortunately
[they] feel unable to bring about change. They feel like a small cog in a very big machine…’
Abstract of Paul Boag @ Headscape’s talk���at 14:45 today, here at IWMW-13
This is hard…
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Especially if you’re not clear why you should do it in the first place…
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We need to reframe the accessibility conversation…
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Source: DFEE
11m disabled people
12m older
people (of pension age)
7m adults with low-literacy levels
(<age 11)
Opportunity: the commercial business case ���– maximising reach
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+
=
Embedding: motivation… competence… process…
+
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Created by accessibility experts from:
The people behind BS 8878… Training already delivered to: Reviewed publicly worldwide by:
• 328 accessibility experts worldwide
• incl: experts in personalisation, aging, mobile accessibility, IPTV, inclusive design, usability, user-research and testing, disability evangelism
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Rob Wemyss Head of Accessibility Royal Mail Group
BS 8878 has given us a framework to help reduce costs and improve our quality when delivering accessible web products for our customers.
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Uses WCAG 2.0 for what it’s good at…
���Not what it isn’t…
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Or choose the guidelines for your product & audience…
Make your product mould itself to one set of guidelines…
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Building a better product… not just a compliant one
• Well-known American pioneer of Inclusive Design
• Sam Farber’s wife, a keen cook, suffered from arthritis… “Why do ordinary kitchen tools hurt your hands?”
• First 15 products launched in 1990 • Sales growth over 35% per year from
1991 to 2002 • The line has now grown to over 500
products • Over 100 design awards received
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BS 8878’s process in 88 seconds
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Book available ���from BSI Press Q3-2013
email: [email protected]
Including interview with Brian Kelly (and
many others)
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If you need support & training – I’m happy to help...
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Training & support for Embedding
Standards
Innovation
www.hassellinclusion.com
hassellinclusion
Strategy & research
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Get latest news, tools, blogs, training: www.hassellinclusion.com/bs8878/
Join the community: www.meetup.com/bs8878-web-accessibility/
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e: [email protected] t: @jonhassell w: www.hassellinclusion.com