stop the wedding, plan international. social media campaigns i wish i'd done seminar, 25 june...

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Stop the wedding Plan International Presented by Barney Evison, Citizens Advice @barneyevison

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Page 1: Stop the wedding, Plan International. Social media campaigns I wish I'd done seminar, 25 June 2015

Stop the wedding

Plan InternationalPresented by Barney Evison,

Citizens Advice

@barneyevison

Page 2: Stop the wedding, Plan International. Social media campaigns I wish I'd done seminar, 25 June 2015
Page 3: Stop the wedding, Plan International. Social media campaigns I wish I'd done seminar, 25 June 2015
Page 4: Stop the wedding, Plan International. Social media campaigns I wish I'd done seminar, 25 June 2015
Page 5: Stop the wedding, Plan International. Social media campaigns I wish I'd done seminar, 25 June 2015

But she said no...

Page 6: Stop the wedding, Plan International. Social media campaigns I wish I'd done seminar, 25 June 2015
Page 7: Stop the wedding, Plan International. Social media campaigns I wish I'd done seminar, 25 June 2015

It went viral...

Page 8: Stop the wedding, Plan International. Social media campaigns I wish I'd done seminar, 25 June 2015
Page 9: Stop the wedding, Plan International. Social media campaigns I wish I'd done seminar, 25 June 2015

Why is this campaign so good?

● It had compelling content

● It was timed perfectly

● It’s really provocative

Page 10: Stop the wedding, Plan International. Social media campaigns I wish I'd done seminar, 25 June 2015

"We believe that provocation is a powerful tool

in order to demonstrate a reality that truly is

very provoking."

Plan International

Page 11: Stop the wedding, Plan International. Social media campaigns I wish I'd done seminar, 25 June 2015

Visit the CharityComms website

to view slides from past events,

see what events we have

coming up and to check out

what else we do:

www.charitycomms.org.uk

Page 12: Stop the wedding, Plan International. Social media campaigns I wish I'd done seminar, 25 June 2015

Seminar

25 June 2015

London

#commscampaigns

Social media

campaigns I wish

I’d done

Turn people power into donations