stop talking about social media
DESCRIPTION
Presentation from Digital Grecovery: The Data HighwayTRANSCRIPT
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Stop Talking Social Media
ABOUT
ioannisofakoglou.gr@ofakoglou
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Welcome to the noisyWorld of Social Media
This is a very noisy world, so we have to be very clear what we want them to know about us
Steve Jobs
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Action speak louder
than words
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...is the evolutionof consumer behavior when society & technology evolve faster than your ability to adapt
Digital Darwinism
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Best practices and benchmarking may allow companies to catch up with competitors, but won’t turn them into market leaders.
Winners focus on next practices
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There is no such thing as a generally good tool. There are only tools good for particular job.
New technology makes new things possible
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Human way of running our organization
ENGAGE
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Egosystem
Generation ME
Culture of Narcissism
Human
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Customer RevolutionConnected Consumerism
Activists
Decision Making Process
Behavioral Changes
Multichannel
Producers
Multiscreen
Influencers
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Multitasking
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2005
2013
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THE CULTURE OF COWe are shaping a new culture of human COLLABORATION social CONTRIBUTION open CONVERSATION infinite CONNECTIONS
Ioannis Ofakoglou
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Design Unique Experiences
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Time for Change
The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn
Time for Change
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INNOVATIONstarts
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#thanks@ofakoglou ioannisofakoglou.gr