stop smog cough

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STOP SMOG COUGH

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Post on 10-Jan-2017

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STOPSMOGCOUGH

PROBLEM

INSIGHT

Air pollution kills an estimated 4000 Chinese per day.

The government, coal powered factories, and oil companies know how to stop air pollution.

They have the technology. They just don’t want pay for it.

Coal burning power plants routinely ignore government orders to upgrade.

Oil companies ignore new fuel standards so new vehicle emissions standards get pushed back.

The issue is not regulation, it’s motivation.

Smog makes millions of Chinese cough everyday.

Air polluters can ignore the government, but they can’t ignore the coughs of Chinese people.

IDEASend coughs to polluters.

They give us air pollution.We’ll give them noise pollution.

EXECUTIONStop Smog Cough.

This is a public pressure campaign by the China Environmental Protection Foundation(CEPF).

The campaign forces air polluters and the government to listen tothe coughs of the people until air pollution is stopped.

EXECUTION

SubscribeFollow the Official Account on WeChat.

RecordSend your cough to CEPF. it will be heard by the nearest air polluter or government office.

ShareShare the Stop Smog Cough message on WeChat moments so your friends can join and send their coughs, too.

Stage 1Coughs will be sent to polluters and government offices by automated phone calls and emails. This will shut down communication channels.

Stage 2Polluters and government offices will be charged by phone companies for the smog cough calls they received.

IMPLEMENTATION

Stage 3Loud speaker vans will park outside the corporate headquarters of polluters and government offices and play smog coughs non-stop during business hours.

Loud speaker vans play smog coughs non-stop until polluters upgrade their factories and fuel standards.

COMMUNICATIONStop Smog Cough advertising will appear on WeChat moments, tissue boxes, and face masks.

People can record their cough by following the WeChat link or scanning the QR code.

News outlets will be tipped off about the disruption the Stop Smog Cough campaign will be causing inside polluters offices, and outside when the noise pollution vans arrive. This will generating a deluge of earned media in addition to the viral WeChat campaign.

RESULTAir polluters and the government

will be forced to take swift action to prevent air pollution.

China’s sky will be blue once more.